Janett Avalos
Houston,US
Summary
Diligent Social Media Specialist with strong foundation in managing social media platforms and developing engaging content. Successfully executed campaigns that increased audience engagement and brand visibility. Demonstrated proficiency in content creation and community management.
Overview
6
6
years of professional experience
Work History
Social Media Coordinator
Houston Public Media
04.2023 - Current
- Manage daily content and engagement for three core social media platforms, ensuring consistent voice and responsiveness.
- Led community management and audience growth efforts, increasing Instagram followers by 250% (8K to 28K).
- Boosted Houston Matters Instagram following by 500% through targeted campaigns and strategic content planning.
- Track and analyze content performance weekly and monthly to optimize reach and engagement.
- Partner with internal departments and vendors to execute national and regional social campaigns.
- Identify and implement new digital strategies aligned with emerging platform trends.
- Collaborate on influencer campaigns and cross-platform brand messaging.
- Support crisis communication efforts through real-time monitoring and messaging.
Digital Media Intern
Houston Public Media
01.2023 - 04.2023
- Supported the content and design teams in creating digital assets for social platforms.
- Contributed ideas in strategy meetings to enhance campaign creativity and effectiveness.
- Conducted research on digital trends and reported insights to inform future campaigns.
- Delivered exceptional customer support to internal and external stakeholders.
Social Media Manager
Smart Daddy’s Mexican Food
01.2019 - 10.2022
- Developed and managed social media content and paid campaigns for a customer base of 200,000+.
- Increased daily engagement that contributed to 30% of $36,000 in monthly revenue.
- Designed customer personas and tailored content, resulting in a 20% engagement lift.
- Led community engagement and response efforts, maintaining a positive brand image.
- Produced high-performing creative content to enhance visibility and customer loyalty.
Education
Bachelor of Science - Digital Media & Minor in Applied Innovations
University of Houston
Houston, TX05-2023
Skills
- Social Media Strategy & Management
- Community Engagement & Monitoring (Meta Suite)
- Content Creation & Editing
- Digital Analytics & Campaign Reporting
- Influencer & Paid Media Campaigns
- Cross-functional Team Collaboration
- Strong Writing, Editing, and Presentation Skills
- Tools: Meta Business Suite, Canva, Google Analytics, MS Office Suite, Adobe Creative Suite
Timeline
Social Media Coordinator
Houston Public Media
04.2023 - Current
Digital Media Intern
Houston Public Media
01.2023 - 04.2023
Social Media Manager
Smart Daddy’s Mexican Food
01.2019 - 10.2022
Bachelor of Science - Digital Media & Minor in Applied Innovations
University of Houston
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