JANETTE CASTRO

• Represent CCO in the sale of OOH advertising - local emphasize with the proven ability to sale Nationally – including airports, mobile re-targeting, and attribution studies

• Responsible for developing new business - targeting prospects and closing any inbound accounts; including closing over 5Mill and counting for a new self generated client and first of it's vertical for CCO during the pandemic to date

• The only AE entrusted with developing Hispanic book of business; Building and maintaining community trust, have solely closed over $3Mill new Hispanic adspend for CCO due to my media fluency and network relationships

• Expert understanding of internal RADAR Platforms - utilizing all CCO capabilities to develop successful and strategic client campaigns built on targeted audience profiling/selling

• Build and manage a varied book of business, actively growing share of each account

• Manage all sales efforts, pre and post campaign; including planning, billing, and market research

• Key strategic accounts including but not limited to: Entertainment, OTT, pharmaceutical, retail, hospitality, political, cannabis, finance, and food & beverage

• Responsible for developing new business opportunities - emphasis on Ampersand.TVs streaming service and audience profiling capabilities

• In charge of incremental account growth in varied verticals - including but not limited to, automotive, QSR, health and fitness, and government industries.

• Point person for multi-market RFPs and opportunities. Top markets include: NY, CHI, SF, LV, PHX, DFW and ATL.

• Contribute to office moral by providing guidance and mentorship to support staff and counterparts

• Strong Los Angeles and national agency relationships with media directors, buyers, and support staff

• Close partnership development with multiple MVPs - Adlink, Effectv and COX services in multiple regions and markets

• Represent CCO in the sale of OOH advertising - local emphasize with the proven ability to sale Nationally – including airports, mobile re-targeting, and attribution studies

• Responsible for developing new business - targeting prospects and closing any inbound accounts; including closing over 2Mill and counting for a new self generated client and first of it's vertical for CCO during the pandemic to date

• The only AE entrusted with developing Hispanic book of business; Building and maintaining community trust, have solely closed over $1Mill new Hispanic adspend for CCO due to my media fluency and network relationships

• Expert understanding of internal RADAR Platforms - utilizing all CCO capabilities to develop successful and strategic client campaigns built on targeted audience profiling/selling

• Build and manage a varied book of business, actively growing share of each account;

• Manage all sales efforts, pre and post campaign; including planning, billing, and market research

• Key strategic accounts including but not limited to: Entertainment, OTT, pharmaceutical, retail, hospitality, political, cannabis, finance, and food & beverage

• Work closely with internal teams and affiliates to compile adequate planning projects for the successful execution of varied campaigns o Pull market research for select clients/Smart Maps, Network/ Demo rankers

• Manage all unforeseen and developing issues; e.g. pre-emptions, traffic/spot, billing, make goods • Responsible for managing posts’ and maintaining detailed logs and data for internal records

• Maintain hundred thousand dollar schedules as well as relationships with both agency contacts and cable systems / team members Account Executive at NCC Media 2012 - 2017 • Represent NCC affiliates in the sale of cable advertising time to national clients • Develop and execute team meetings to ensure projects are within completion dates

• Responsible for maximizing budgets / increase in share by presenting developing market trends and new beneficial strategic research for our clients

• Point person for select agencies and clients – built and maintained trust and relationships • Experienced in putting together costs/planning charts for any and all Nielsen DMAs • Master of creating avails that benefit our affiliates and clients, showcasing value in SpotTV

• Responsible for all Nielson DMA markets: Tune-In, Direct Response, and Retail Business experience o Top 20 Markets consistently handled: Atlanta, Washington DC, Houston, Chicago, Denver, Cleveland • Key accounts including but not limited to: FX, NBC, SPIKE, USA, ESQ, ENT, CBS, CNN, TRUTV, TVL, TBS, TNT, Alltel, Consumer Energy, Procter & Gamble, Nissan