Janette R. Castro

• Overhaul ineffective blanket mailing practice of soliciting inactive “never giver” alumni to reduce costs
• Shift direct mail focus to re-engaging lapsed donors
• Generate, evaluate, and execute strategies for data segmentation aimed at increasing retention, stewardship, and alumni participation rates
• Design and write copy that conveys philanthropic need in support of the Warrior Fund
• Create and implement Annual Giving Stewardship Plan for Warrior Fund donors
• Leverage social media content to market Annual Giving, Athletics fundraising, and special programs
• Conceptualize and manage Peer-to-Peer crowdfunding pages for Division II athletic teams
• Analyze social media reach metrics to achieve organic growth
• Transform and oversee the rebranding and launch of the Loyalty Society
• Revive student philanthropy group, the Warrior Elite, to promote a culture of philanthropy
• Collaborate and support Alumni Engagement events, including reunions, President’s Tents, Homecoming, and Family Weekend

• Established and managed social media presence for small landscaping business
• Generated high-quality leads through strategic targeting of key demographics and interests
• Implemented digital marketing strategies and techniques to expand customer base, including growing digital followers
• Boosted brand awareness by developing and implementing targeted social media campaigns

• Maintain data integrity and manage all aspects of the Raiser's Edge fundraising database
• Evaluated process improvements through adoption of data entry standards
• Completed data requests for both Advancement department and University-wide

• Completed all data entry and donor acknowledgment letters in Raisers Edge
• Maintained accurate donor and constituent records
• Oversaw coordination of data imports and appeals
• Strengthened relationships with major donors through personalized outreach and communications.
• Enhanced donor relations by effectively managing stewardship for notable donor and constituent communication

• Produced prospect research profiles containing data on wealth, interest level, and capacity
• Assigned and follow up on task completion for all development staff
• Assisted in creating annual giving plans that included cultivation, solicitation, and stewardship activities
• Monitored moves management of prospects and current donors

Plan, execute, complete solicitation, and ensure stewardship for annual direct mail campaigns
Manage and prepare solicitation materials for major gifts for the Safehaven Capital Campaign
Expand donor pool and donor cultivation
Complete all stewardship for major donor recognition gifts ranging from $30,000 to $500,000
Establish and maintain relationships with community businesses and volunteer committees
Assist with sponsorship solicitation, stewardship, and follow up for annual gala event
Implement, publicize, manage, and execute fundraisers and special events for organization
Maintain and acquire national, private, corporate and foundation grant funding streams

Assistant to the Director of Operations
Organized lease paperwork and process files for touch screen Point of Sale terminals
Prepared payment schedules for sales representatives’ commissions