Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Tiffany Phung

Los Angeles,CA

Summary

Creative Social Media Manager with proven record of success in building brand awareness, increasing followers and partnering with top influencers through cohesive digital strategy. Engaging storyteller with photojournalism and content development. Develops vision and achieves objectives through execution of integrated plans.

Overview

8
8
years of professional experience

Work History

Social Media Manager

TomboyX
10.2022 - 11.2023
  • Lead creative social strategy & build content calendar to align with integrated brand campaigns
  • Researched, identified, and managed relationships with content creators, influencers, and super fans aligned with the brand- execute gifting campaigns + influencer partnerships with over 100+ influencers in LGBTQ+ and lifestyle space
  • Translated company marketing goals into content briefings for creators to produce quality User Generated Content
  • Analyzed and reported on the performance of organic content, partnership content, and overall quarterly data to drive creative strategy as trends evolve
  • Collaborated closely with cross functional partners and executive team to support brand initiatives through storytelling in varieties of mediums (photos, caption, reels, etc.)

Social Media Manager

Sireni Beauty
04.2022 - 10.2022
  • Oversaw social and content strategy & oversee daily execution of all content for each social channel (IG, Tiktok, Pinterest, etc)
  • Collaborated cross-functionally with Brand, Creative, and Paid team to support overall marketing KPI's and build out UGC/content briefs accordingly
  • Planned and produced content with founders to create short form content
  • Built connection and engage with beauty community through Facebook groups and interactive storytelling on social platforms - growing Sireni community to over 10,000 within 2 weeks of launch
  • Developed effective multi-channel strategy and content that aligns with brand identity - UGC iPhone imagery, short-form video, editorial moodboards
  • Leveraged data & analytics to inform decisions for content strategy development

Assistant Manager, Social Media

Alo Yoga
12.2020 - 04.2022
  • Spearheaded strategy and execution of short form video content for each social channel to cultivate cultural relevance and brand love- boosting TikTok engagement and views by over 500% in first quarter, generating over 5.8mil organic video views in 6 months
  • Ensured alignment of content strategy with overall brand & marketing strategy
  • Produced in-house iPhone content, editing and executing 14+ vertical videos/week
  • Partnered with digital advertising team to A/B Test Gen-Z focused content for paid Tiktok, IG, and FB channels
  • Manage direct reports on social team to develop social media content in-house & create strategic plans for satellite social channels
  • Tracked weekly analytics and changes in engagement and impressions to pivot strategy for upcoming drops accordingly

Social Media Manager

Doe Lashes
08.2020 - 09.2021
  • Identified trends on social and industry to strategize engaging and relatable short form content
  • Developed influencer marketing initiatives, developing relationships with 30+ TikTok and Instagram creators weekly
  • Scaled organic social platforms from the ground-up - TikTok from 5k to 100k+ followers in 6 months and Instagram +30% growth in 4 months
  • Maintained flexible content calendar for social media to coordinate with upcoming campaigns
  • Created and scheduled daily content with varying copy that speak to each social platform (Tiktok, IG, Pinterest)
  • Defined brand voice & mission through effective storytelling in social content (video, photo, copy)

Freelance Photographer + Content Strategist

Tiffany Phung Photo
08.2015 - 09.2021
  • Marketed & promoted photography through social media channels to bring in clients by staying on top of industry trends
  • Developed content strategies for business clients that tell stories to cultivate greater engagement
  • Ideated & created marketing campaign content for clients: JanSport, Schwinn Bikes, TOMS, & Brevite

Marketing Manager

IAJ Media
11.2019 - 03.2020
  • Performed content audits to develop strategies for clients using organic and paid social media
  • Coordinated marketing activities with cross functional teams to drive efficiency & ROI for clients
  • Tracked and maintained campaign analytics, creating weekly analytics reports, while adapting to changes in trends, consistently raising monthly engagement for accounts by an average of 30%
  • Managed social media accounts and automate/execute content for B2B & B2C clients

Education

Bachelor of Arts - Marketing + International Business

WESTERN WASHINGTON UNIVERSITY

Skills

  • Adobe Creative Suite (Ps, Id, LrC, Pr, Xd)
  • Figma
  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Google Ads Search & Analytics Certified
  • Dash Hudson
  • Twitter
  • Instagram
  • Tiktok
  • Facebook
  • HTML/CSS
  • Digital marketing
  • Organic social media
  • Brand campaigns
  • Content strategy (organic and paid)
  • Content creation
  • Influencer marketing
  • Project management
  • Photography
  • Short form video content

Timeline

Social Media Manager

TomboyX
10.2022 - 11.2023

Social Media Manager

Sireni Beauty
04.2022 - 10.2022

Assistant Manager, Social Media

Alo Yoga
12.2020 - 04.2022

Social Media Manager

Doe Lashes
08.2020 - 09.2021

Marketing Manager

IAJ Media
11.2019 - 03.2020

Freelance Photographer + Content Strategist

Tiffany Phung Photo
08.2015 - 09.2021

Bachelor of Arts - Marketing + International Business

WESTERN WASHINGTON UNIVERSITY

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