JANICE CAPRELIAN
Palm Bay,FL
Summary
Managerial professional with proven record of streamlining processes and leading high-performing teams. Known for strong analytical skills and commitment to achieving results. Teams rely on collaborative leadership and adaptability to changing needs.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Manager, Medical Digital Strategy-Nephrology, Medical Excellence (Contractor) (C3G/primary IC-MPGN/FSGS/DGF)
Apellis Pharmaceuticals
04.2025 - Current
- Driving Medical Affairs objectives and omnichannel tactics to drive scientific awareness and disease state education in rare diseases for Nephrology, and Transplant.
- Driving new channel opportunities by supporting disease state objectives through social media and paid search.
- Launched Nephrology Leadership Forum to advise on clinical strategy, validate and refine medical communications, inform real-world evidence and investigator-initiated trial strategy, and identify data gaps to address evolving patient and treatment needs in complement-mediated glomerular diseases.
- Leading Medical’s launch plan objectives and coordinating alignment with stakeholders.
- Providing analytic reporting to the Medical Affairs team for campaigns and website tactics. (Google Analytics, Vimeo Analytics, Qlik Sense, Dashboard reporting)
- Developed and deployed KOL, Patient & Caregiver education and videos through Patient Advocacy alignment.
- Lead digital strategic planning and tactics aligned with Medical Affairs objectives approved and investigational indications.
- Congress sponsorships, and Symposiums.
- Support the creation and vetting of KOLs to serve on a newly formed nephrology advisory board.
Marketing Director, Market Access -Rare Diseases
Pharming Healthcare, Inc.
03.2024 - 04.2025
- Led marketing strategy and execution for ultra-rare disease therapies, including JOENIA (Primary Immunodeficiency/APDS) and RUCONEST (HAE). Oversee end-to-end content development and multi-channel campaign rollouts for branded and unbranded initiatives supporting Market Access, Payer, Caregiver, Advocacy, Patient Support Programs, and genetic testing programs.
- Canada Launch Lead for JOENIA, directing unbranded HCP and patient website rollout plus overall strategy, planning, and execution to drive pre-market disease awareness.
- Built a Canadian Advisory Board and identified KOL speakers to inform rare disease strategy, enabling pre-launch speaker training and disease-state education.
- Partnered with and sponsored patient advocacy groups in Canada to produce access to for patients and providers disease-awareness and genetic-testing podcast.
- Drove strategic objectives and content for a Payer-focused website to inform formulary decision makers.
- Drove paid social media campaigns to promote patient/caregiver webinars, achieving 87% engagement.
- Expanded Patient Advocacy Grassroots Education Through targeted community events and partnerships with patient foundations.
- Led genetic testing and counseling sponsorship programs in U.S. and Canadian markets.
Marketing Manager- Digital Operations Omnichannel Oncology (Rare Cancers), HCP & DTC, NPP
INCYTE PHARMACEUTICAL-INDEGENE Contractor
02.2022 - 12.2023
- Directed multi-channel promotional strategy and execution for the oncology portfolio, Above Brand, and Medical Affairs initiatives, including product launches, joint ventures, omni-channel campaigns, and supporting Dermatology email campaigns, while integrating technology and innovation into our campaign delivery.
- Optimized branded and unbranded websites through audits and enhancements, driving an 18–20% increase in page traffic, higher engagement, and improved SEO/SEM performance.
- Managed the build of the Medical Affair website and digital content development and updates.
- Leveraged groundbreaking AI-driven marketing technology to build the “Unseen Journey” patient stories campaign.
- Developed patient and caregiver healthcare literature in partnership with Advocacy and Community teams.
- Created standard operating procedures (SOPs) across the brand portfolio to streamline campaign delivery for internal teams and external partners.
Associate Director, Marketing-US Oncology (Digital Engagement & Channel Strategy Team)-Consumer & Patient
Merck
03.2021 - 02.2022
- Responsible for aligning and pulling through strategic and tactical website initiatives across multiple indications and treatment programs, collaborating with stakeholders and identifying other channels to streamline messaging, driving data-driven optimization and successful outcomes.
- Successfully coordinated with regulatory and deployed 12 launches to create seamless approval path.
- Created content for Patient/Caregiver resources (Trackers, Patient Support Programs and Advocacy and Communities)
- Implemented cost savings processes to improve efficiency, while increasing quality and overspend.
Senior Specialist, Strategic Alliance Management COE
Merck
11.2019 - 01.2021
- Built strategic alliances to educate, train, research, and promote disease awareness, treatment, and management, while creating diverse event assessments, leading omnichannel campaigns, population health projects, and developing digital tools.
- Launched an Omnichannel campaign for HPV education outreach across practices & health systems that drove vaccination rates up 23% in first quarter.
- Led 12-month Population Health Project to identify gaps in vaccination that resulted in actionable insights to identify pediatric and adult patients with resources and education.
- Led design team for the build of an Alexa Skill digital tool for oncology’s “KEYTRUDA Symptom Tracker. “
- Built internal project management platform to track project milestones and launches that resulted in improving efficiency by meeting or exceeding timelines.
- Consulted the Global Marketing team build of an AI “Chronic Cough Companion” application.
- Led cross-functional work streams to nationally trained and deployed digital email capabilities for sales.
Senior Specialist, Strategy & Commercial Model Innovation
Merck
04.2018 - 11.2019
- Led projects to support account teams in creating and customizing educational resources for HCPs, patients, and caregivers, identifying and delivering innovative solutions.
- Managed and created the content and resources for Account Executive teams for Sales Business Units. Trained and certified field team.
- Performed asset audits procedures that resulted in saving over $100,000 in promotional spend.
- Led SMART/FHIR EHR agnostic, branded Anesthesia Dosing application leveraging unprecedented disruptive technology.
- Created and launched Patient Education for Vaccine Motivational Interviewing Technique Training Resource.
- Created Patient Support Program education and Resources for Account Management teams.
- Led 6-month strategic implementation to digitize Patient and HCP educational resources.
Executive Hospital Surgical & Anesthesia Representative
Merck
01.2013 - 01.2019
- Promoted hospital and vaccine portfolios to AMC, ACO, IDNs, and Infusion Centers across territory.
- Assisted in hiring and onboarding of new sales hired.
- Drove P&T approval in all targeted hospital systems in the first year at 100% and maintained throughout role.
- Boosted territory sales from $1M to $11M in 3 years, earned Director’s Club Awards in sales for 2017 and 2018.
- Created and led 3-year Sales Pilot Project for no-see hospitals leveraging inside sales that drove access and sales.
- 2017- Headquarters Rotation- Led the launch of Field Email across all Sales Business Units.
Executive Hospital Sales Coronary Care
Merck
01.2010 - 12.2012
- Achieved targeted goal of 100% Pneumovax contracting in territory.
- Exceeded Integrilin sales goals from $80,000 in sales to over $1,000,000 in sales
- Established within quarterly systems in-services for training across portfolio achieving goal of education and comfort to dose and administer.
- Awards: 2012 VP Award Winner
Senior Specialty Sales Cardiovascular
Merck/Schering-Plough JV
02.2006 - 01.2010
- KOL & Speaker Management: Oversaw vetting, contracting, and training to ensure effective thought-leader engagement.
- Territory JV Lead: Collaborated with managers to align strategic imperatives, identify opportunities, and implement territorial education programs.
- Optimized Territory Engagement: Drove alignment on call frequency and sampling to achieve measurable adoption and sales performance.
- Award: 2007- Ranked #1 in Quarterly 2 & 3 Market Share Change for Vytorin & Zetia
Education
Mini MBA, Digital Marketing Certificate -
Rutgers University
Master of Business Administration - Marketing
National University
Fresno, CAMaster of Science - Integrated Marketing Communication
Northwestern University
Bachelor of Science in Business Administration - Marketing
California State University
Fresno, CASkills
- Customer service
- Team leadership
- Time management
- Decision-making
- Complex Problem-solving
- Verbal and written communication
- Strategic planning
- Operations management
- Project management
- Cross-functional teamwork
- Project planning
- Customer relationship management (CRM)
- Sales management
- Marketing
- Negotiation
- Product management
- Budget control
- Business planning
Certification
SCRUM Certified
Timeline
Manager, Medical Digital Strategy-Nephrology, Medical Excellence (Contractor) (C3G/primary IC-MPGN/FSGS/DGF)
Apellis Pharmaceuticals
04.2025 - Current
Marketing Director, Market Access -Rare Diseases
Pharming Healthcare, Inc.
03.2024 - 04.2025
Marketing Manager- Digital Operations Omnichannel Oncology (Rare Cancers), HCP & DTC, NPP
INCYTE PHARMACEUTICAL-INDEGENE Contractor
02.2022 - 12.2023
Associate Director, Marketing-US Oncology (Digital Engagement & Channel Strategy Team)-Consumer & Patient
Merck
03.2021 - 02.2022
Senior Specialist, Strategic Alliance Management COE
Merck
11.2019 - 01.2021
Senior Specialist, Strategy & Commercial Model Innovation
Merck
04.2018 - 11.2019
Executive Hospital Surgical & Anesthesia Representative
Merck
01.2013 - 01.2019
Executive Hospital Sales Coronary Care
Merck
01.2010 - 12.2012
Senior Specialty Sales Cardiovascular
Merck/Schering-Plough JV
02.2006 - 01.2010
Master of Business Administration - Marketing
National University
Master of Science - Integrated Marketing Communication
Northwestern University
Bachelor of Science in Business Administration - Marketing
California State University
Mini MBA, Digital Marketing Certificate -
Rutgers University
Similar Profiles
Clysia EdwardsClysia Edwards
Associate Director, Product Launch and Lifecycle Planning at APELLIS PHARMACEUTICALSAssociate Director, Product Launch and Lifecycle Planning at APELLIS PHARMACEUTICALS
Lisa BozkurtianLisa Bozkurtian
Executive Assistant at Apellis Pharmaceuticals, Inc.Executive Assistant at Apellis Pharmaceuticals, Inc.
NICOLE WATKINSNICOLE WATKINS
Senior Medical Editor/Writer at Apellis/Eli-LillySenior Medical Editor/Writer at Apellis/Eli-Lilly
Makayla RodierMakayla Rodier
Externship at Rudnick Dentistry, Andrew Rudnick DMDExternship at Rudnick Dentistry, Andrew Rudnick DMD
Ella GoreElla Gore
Esthetician Student at NAEsthetician Student at NA