Janice Christopher
Northford,CT
Summary
Innovative and hardworking Marketing Consultant with 13 years of experience in the marketing & advertising industry. Offering expert insights into creating promotional strategies that capture emerging market trends. Highly proficient in SEO practices and knowledgeable in digital marketing and new media.
Overview
51
51
years of professional experience
1
1
Certification
Work History
Marketing Consultant
The Janice Christopher Agency
New Haven, CT
07.2009 - Current
- Directed marketing plans for 100+ local and national clients, proactively servicing needs, maintaining satisfaction, and consistently achieving profit goals.
- Managed annual marketing budgets and provided digital marketing solutions for clients across multiple industry verticals.
- Identified appropriate marketing channels and target customers for campaigns.
- Maintained expert-level skills in digital platforms such as Google search, Google Analytics, SEO strategy, and social media platforms.
- Provided monthly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
- Proactively engaged with clients by phone, email, and in-person, which helped established long-term, lucrative relationships.
Certified Professional Coach
The Janice Christopher Agency
New Haven, CT
05.2008 - Current
- Facilitated 100 member meetup group and led learning discussions to further objectives such as attracting perfect customers, setting powerful goals, and mindset management.
- Encouraged clients to set and achieve reasonable goals on weekly basis.
- Guided clients who were confused on how to live their lives and operate their business in alignment with their passions.
- Supported goal-setting, personal growth, and behavior modification of clients.
Certified Financial Planner
Ameriprise Financial
New Haven, CT
07.1985 - 09.2009
- Managed $100 million in client investment portfolios by providing one-on-one service when meeting with clients to understand assets, expenses and long-term as well as short-term investment goals to devise personalized financial plan.
- Helped clients plan for and fund retirements, education expenses and other short and long term goals using mutual funds and other options to manage, customize and diversify portfolio.
- Proposed and implemented various insurance plans including life insurance, long term care, and long term disability.
- Trained and managed other financial advisors to successfully grow their individual practices.
- Trained other financial advisors and Certified Financial Planners in creating and managing Asset Allocation models for client portfolios.
Education
Bachelor of Science - Finance & Marketing
Quinnipiac University
Hamden, CT06.1983
Skills
- Google Search and Google Business Profile expertise
- Google AdWords advertising campaigns
- Marketing & advertising budgeting for small and medium businesses
- Social media strategy & advertising
- SEO recommendations and implementation
- Reputation management systems
- Website development
- Web analytics
- SEM strategy development
- Team Collaboration
- Evaluation of Marketing Campaigns
Websites
Accomplishments
- Guest speaker at Conquer Local Connect virtual conference in June 2021, YouTube
- Guest presenter in the Conquer Local Community. Conducted 3 webinars on how to run a successful marketing agency for an international audience, Summer 2020
- Guest speaker a the Conquer Local conference in June 2019, San Diego CA
Affiliations
- American Marketing Association
- Business Network International
Certification
- HubSpot Certified Advanced Social Media Strategy, 2020
- Yelp Certified Agency, 2018
- Passion Test Facilitator, Enlightened Alliances, 2009
- Attracting Perfect Customers, Jan Stringer, 2009
- Certified Professional Life & Executive Coach, iPEC Coaching - 2008 to present
Community Service
Yale New Haven Hospital Children's Toy Closet, Organized significant toy donations for this program 2014-2022
New Haven Reads, Pro-Bono marketing consultant 2015-2016
New Haven Reads, literacy volunteer 2013-2015
Timeline
Marketing Consultant
The Janice Christopher Agency
07.2009 - Current
Certified Professional Coach
The Janice Christopher Agency
05.2008 - Current
Certified Financial Planner
Ameriprise Financial
07.1985 - 09.2009
Bachelor of Science - Finance & Marketing
Quinnipiac University