Strategic marketing and client delivery leader with 15+ years overseeing complex, multi-stakeholder brand and marketing programs for global companies including Amazon, Starbucks, AB InBev, Energizer, and Nestlé; as well as confidential clients in energy, payments, and healthcare. Expert in building trusted executive-level relationships, optimizing delivery models, and driving seamless execution across highly matrixed, fast-paced environments. Combines a human-centered approach with strong operational discipline to scale processes, improve speed to market, and deliver creative and marketing solutions that exceed client expectations.
Overview
22
22
years of professional experience
Work History
Senior Client Manager (Contract)
Interbrand, Global Brand Agency
08.2025 - Current
Manage strategic digital and naming projects across industries including healthcare, payments, and energy
Support client services team in coordination and delivery for global card payments naming initiative project
Support visual identity and digital creative platform concept development for a major healthcare client
Oversee end-to-end brand development—including strategy, naming, logo creation, and full brand guidelines—for a confidential technology-driven industrial manufacturing client.
Provide global client support for a large-scale energy-sector co-branding initiative, coordinating visual toolkit components across social media, digital, OOH, and print to ensure consistent and scalable global usage.
Client Director (Contract)
Sterling Brands, Global Brand Agency
08.2022 - 08.2025
Led large-scale brand, packaging, and campaign initiatives for Safeway/Albertsons private label portfolio.
Led end-to-end redesign of hundreds of SKUs across multiple Safeway/Albertsons private label brands, ensuring consistent brand standards and flawless execution across creative, strategy, and production teams.
Oversaw integrated campaign deliverables, managed external agencies, and secured approvals through VP- and C-suite stakeholders.
Expanded client scopes by proactively identifying strategic opportunities and strengthening executive-level relationships.
Developed creative briefs, wrote content, and co-authored brand standards manuals used across the enterprise.
Collaborated with internal client research team for testing to understand impact of product claims and RTBs.
Streamlined operational processes and trained cross-functional teams on new project management tools (HIVE) to improve speed and efficiency.
Managed photoshoot planning from pre-production through final delivery, including executive approvals and on-set client leadership.
Ensured all deliverables met brand standards and were completed on time and on budget.
Worked across multiple clients, navigating highly-matrixed environments and leveraging influence over direct control and reporting lines.
Senior Client Director
DDW
11.2008 - 07.2022
Client lead for large-scale global brand and marketing programs across multiple Fortune 500 companies.
Led Energizer’s complex global rebrand (packaging, social and digital, TV, print), expanding scope from 310 to 600+ SKUs, significantly increasing program value and revenue.
Directed the Think! rebrand, partnering with strategy teams to refine brand positioning and naming; redesign contributed to shifting sales from –6% to +7% post-launch.
Served as primary client lead for multiple Fortune 500 clients including, Amazon, AB InBev, Nestlé, Unilever, Campbell’s, Clorox, and Starbucks across branding, content, and marketing initiatives.
Collaborated with external consumer research partners for multiple projects including product naming, brand marks, and design.
Co-developed RFP responses, pitch decks, proposals, and scope models; presented strategic recommendations to senior stakeholders.
Managed, mentored, and developed team members and interns.
Introduced new operational systems and process efficiencies across internal teams to streamline delivery and improve quality.
Conducted and delivered category audits to inform creative strategy and concept development.
Led naming workshops, linguistic screening, and initial USPTO search processes.
Authored and edited brand books, messaging frameworks, and content guidelines.
Design & Branding Agency
Associate Manager, Public Relations
Gap Inc., Old Navy Brand
02.2004 - 02.2007
Led development and execution of major PR events including Times Square activations and national brand experiences.
Directed seasonal press kits and fashion event communications from strategy through creative delivery.
Served as brand spokesperson for new store openings, managing media inquiries and public messaging.
Built and managed new store opening communication frameworks across merchandising, production, legal, visual, marketing, and operations.
Ensured messaging consistency and alignment through all cross-functional partners.
Production Management and Coordination Team Lead at FIRST Global Brand Experience Agency Supporting GoogleProduction Management and Coordination Team Lead at FIRST Global Brand Experience Agency Supporting Google
Client Services Associate Manager, Events at FIRST A Global Brand Experience AgencyClient Services Associate Manager, Events at FIRST A Global Brand Experience Agency