Summary
Overview
Work History
Education
Skills
Timeline
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JANICE NG

Bellevue,WA

Summary

Mixed methods UX researcher with a PhD in Psychology and deep expertise in survey design, qualitative interviews, and advanced statistical analysis. Experienced in leading end-to-end research using both behavioral data and survey insights to shape product strategy, design, and experimentation. Adept at triangulating quantitative trends with qualitative depth to uncover user motivations and pain points across complex user journeys. Proven success in collaborating cross-functionally with Design, Product, and Data Science to deliver actionable insights that drive business impact. Passionate about uncovering the why behind the what to inform product innovation at scale.

Overview

10
10
years of professional experience

Work History

Senior UX Researcher

Meta
Bellevue, WA
10.2024 - Current
  • Leaked Conversions Analysis: Designed and executed a mixed-methods study to explore why users who land onsite ultimately convert offsite. Triangulated survey responses with log data to uncover behavioral pathways between ad click and final conversion. Identified the importance of tailoring browser strategies by product type, influencing broader product retention strategy discussions.
  • In-App Browser Experience Study: Led an end-to-end qualitative research initiative to understand consumer sentiment around persistent vs. dismissible browser banners. Delivered actionable insights that directly informed banner design variations now entering experimentation phases.

UX Researcher (Contract)

Meta
02.2023 - 08.2023
  • Quality Benchmarking Study: Supported a multi-country benchmarking survey of messaging apps. Developed a factor analysis plan to examine psychometric properties of survey items across countries.
  • Feature Adoption Research: With log data, identified the proportions of Instagram users who are aware of the new feature as well as the conversion rates from user awareness to usage and ultimately to future usage intentions. Created data visualizations and presentation for cross-functional stakeholders.
  • Perceived Performance Enhancement Lit Review. Conducted an extensive literature review of academic and internal research to identify elements of Design (e.g., user interface, progress indicator types) that contribute to a faster perceived user experience without changing the objective latency of applications.

Consumer Insights Manager

Amazon
Seattle, United States
08.2022 - 01.2023
  • Global Logo Recognition Tracker: Led a global logo recognition study to assess Amazon's brand iconography across markets. Insights enabled the marketing team to adopt an abbreviated logo in local advertising campaigns.
  • Advertisement Evaluation: Managed multi-country ad effectiveness trackers, delivering detailed, country-specific insights that informed local campaign strategies. Leveraged data to drive improvement in ad campaign to enhance consumer perceptions and brand sentiment, ultimately driving sales.
  • Campaign Attribution Analysis: Conducted a meta-analysis on historical data to create a weighted attribution model of campaign effectiveness. This analysis helped identify which marketing teams' ads performed most/least effectively across overlapping campaign flights.

Market Research Consultant

Qualtrics
Seattle, United States
09.2021 - 07.2022
  • Brand Tracking Solutions: Executed large-scale brand tracking projects from design to sustainment, contributing over $300K in new project revenue. Provided ongoing methodological consultation, which led to increased client satisfaction and over $164K revenue from project renewals.
  • Cross-functional Training: Led internal training sessions on advanced statistical concepts (e.g., sampling techniques, advanced survey design) to enhance the research capabilities of cross-functional teams, improving project delivery efficiency.

Consumer Insights Intern

Wellbe, Inc.
07.2021 - 09.2021
  • Bariatric Consumer Personas: Conducted advanced statistical analyses, including latent profile analysis, to identify key bariatric consumer personas. Identified predictors of consumer confidence and intention to undergo bariatric surgery, providing data-driven insights that informed product development strategies.
  • Data Visualization: Designed and presented infographics that visualized both descriptive and inferential statistics for cross-functional teams, facilitating data-driven decision-making and enhancing stakeholder understanding of key consumer insights.

Lead Researcher

University of Illinois Urbana-Champaign
Champaign, United States
08.2015 - 08.2021
  • Directed an experimental study in collaboration with Dr. Eva Pomerantz (UIUC) and Dr. Florrie Ng (Chinese University of Hong Kong) to understand how American and Chinese parents' goals shape their responses to children's performance.
  • Manipulated American and Chinese parents' goals and observed how they responded to their children's success and failures.
  • Quantified observations and managed final dataset.
  • Conducted data analysis (e.g., MANOVA) and published findings in Child Development.

Education

Doctor of Philosophy - Psychology

University of Illinois UrbanaChampaign
Champaign, IL
08.2021

Masters of Science - Psychology

University of Illinois UrbanaChampaign
Champaign, IL
12.2018

Bachelor of Science - Psychology

University of Illinois UrbanaChampaign
Champaign, IL
05.2015

Skills

  • Quantitative research methods
  • Qualitative research methods
  • Qualitative data analysis
  • Survey design
  • A/B testing
  • Usability metrics
  • Multivariate analysis
  • Regression analysis
  • Structural equation modeling
  • Cluster analysis
  • Longitudinal data analysis
  • Competitive benchmarking
  • Data visualization
  • Storytelling with data
  • Cross-functional collaborations
  • SPSS
  • Mplus
  • User research
  • Mixed-methods research
  • Statistical analysis
  • Consumer insights
  • Cross-functional collaboration
  • Project management
  • Stakeholder management
  • User interviews
  • Usability testing
  • SQL querying
  • Data analysis
  • Statistical modeling
  • Python data analysis

Timeline

Senior UX Researcher

Meta
10.2024 - Current

UX Researcher (Contract)

Meta
02.2023 - 08.2023

Consumer Insights Manager

Amazon
08.2022 - 01.2023

Market Research Consultant

Qualtrics
09.2021 - 07.2022

Consumer Insights Intern

Wellbe, Inc.
07.2021 - 09.2021

Lead Researcher

University of Illinois Urbana-Champaign
08.2015 - 08.2021

Doctor of Philosophy - Psychology

University of Illinois UrbanaChampaign

Masters of Science - Psychology

University of Illinois UrbanaChampaign

Bachelor of Science - Psychology

University of Illinois UrbanaChampaign

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