Janice Reese
Joelton,TN
Overview
20
20
years of professional experience
Work History
Strategic Partnerships, Business Development Sales & Digital Marketing
Network PDF Cloud
03.2004 - Current
Strategic Partnerships, Healthcare & Life Sciences
SoftServe
07.2022 - 02.2024
- Developed partnerships with focus on interoperability, cybersecurity, governance and data science strategic partners
- Drove sales through solution partners
- Leveraged expertise on data and interoperability standards connected with CMS mandates and regulatory requirements.
Chief Engagement Officer
Foldfactory
01.2006 - 01.2013
Education
B.S. - Marketing, Education
University of Tennessee/Knoxville
Track Record Results
- Collaborations with Customers, Partners, Colleagues and Channel: Grassroot market development programs, customer-focused GTM planning and marketing programs resulted in 10-20% increase in revenue/market share.
- At Adobe, created an executive briefing and strategic alliance strategy to integrate third-party solutions and develop strategic partnerships across major industry standards organizations.
- Expanded international customer relationships at WAMNET to facilitate growth in services offering.
- Developed GTM strategy for LTSS Health Plan network services.
- Successfully negotiated licensing transaction of $1.5 million for new SaaS health tech partnership
- Go-to-Market Enablement Results: Increased regional product line revenues 15-25% through sales activities and event marketing.
- Region recognized as leader in securing most major account licensing contracts.
- Provided consulting services to Adobe customers and created solution services model for Acrobat Enterprise implementation with third-party solutions. Managed custom development needed to integrate ERP and supply chain workflow for automation.
- Established Foldfactory online community. Launched YouTube channel and weekly Fold of the Week video series to grow audience. Developed and led investment partnerships.
- Developed initial partnerships with Databricks, Mongo DB and SMILE Digital with SoftServe to drive use cases with interoperability and FHIR to support the healthcare ecosystem.
- Program Management Results: Business development recommendations for expanding partner channel.
- Sales and market strategy to position Adobe Acrobat as industry standard in government, healthcare, education and enterprise markets.
- Brand strategy to establish sales direction across major clients during transition and acquisition of WAMNET by Savvis Communications. Retained by investment company to maintain transition program in merger.
- Developed patent filing and received patent for Direct Mail “folding styles” with Foldfactory Founder, Trish Witkowski. Created investment relationships to support patent and roll out.
- With Clearwater Compliance, identified and sold new three-year Cyber Risk Services programs to larger healthcare and hospital systems to support programs and solutions.
- Developed credentialing automation workflow for provider recruitment and provider data management to support health plans and strategic partnership with Optima Health.
Relevant Experience
- Strategic Leadership and Innovation: Roles at SoftServe and NetworkPDF demonstrate strategic leadership in developing partnerships, crafting GTM strategies, and driving business growth through innovative solutions.
- Cross-Functional Collaboration and Communication: Work with various stakeholders, including clients, partners and internal teams. Communicate and work cross-functionally to achieve objectives.
- Technology Fluency and Adoption: Work closely with technology partners and leverage advanced technologies (e.g., Generative AI, SaaS services) to drive business outcomes.
- Data-Driven Decision Making and Analytics: Use data analytics to inform decisions, develop product roadmaps, and support strategic initiatives.
- Marketing Expertise and Go-to-Market Strategies: Background in marketing strategy, sales and go-to-market planning.
- Collaborative Innovation and Organizational Excellence: Foster innovation and build strategic partnerships. Drive organizational excellence and innovation.
Timeline
Strategic Partnerships, Healthcare & Life Sciences
SoftServe
07.2022 - 02.2024
Chief Engagement Officer
Foldfactory
01.2006 - 01.2013
Strategic Partnerships, Business Development Sales & Digital Marketing
Network PDF Cloud
03.2004 - Current
B.S. - Marketing, Education
University of Tennessee/Knoxville