Consistent top performer with close to 20 years of sales and marketing experience in diverse advertising media environments Accomplished in initiating and developing strong client partnerships for significant bottom line growth and long-term strategic marketing
Natural sales ability with a willingness to take risks and pursue new techniques while meeting or exceeding sales goals on multiple platforms Excellent presentation, networking, negotiation and closing skills
Overview
28
28
years of professional experience
Work History
Co-Owner
BUDGET BLINDS OF WEST PITTSBURGH
Pittsburgh, USA
05.2015 - Current
Manage an S-Corp franchise which includes: conducting all sales, maintaining all administrative work, i.e
Order entry, customer follow up and vendor relations, also billing, payroll, business and payroll taxes, advertising campaigns and all banking
Steadily grown the business to generate revenue
Maintain social media (Houzz, Facebook, Google +)
Account Executive
ABC/WTAE TELEVISION, HEARST COMMUNICATIONS
Pittsburgh, USA
07.2008 - 05.2015
Started with a minimal book of business and successfully developed a thriving account list by cultivating new business and increasing share of existing business utilizing multiple advertising platforms
Consistently exceeded revenue goals and met new business goal
Maintained strong and effective partnerships with top ad agencies in the market
Worked with the PA Lottery partnership for 6 years
Executive Board and Board Member
MEDIA ASSOCIATION OF PITTSBURGH
Pittsburgh, USA
01.2011 - 05.2014
Regional Account Executive
ADVO now VALASSIS
Pittsburgh, USA
04.2005 - 07.2008
Implemented and maintained detailed targeting schedules for mail distribution at local, regional and national levels by using various marketing research tools to address client needs
Assist clients in production, layout, printing and delivery, and invoice management
Successfully converted dollars allocated for other media to our program
Account Manager
ESPN RADIO
Pittsburgh, USA
01.2002 - 01.2003
First seller of in-studio live interviews for revenue
Adapted existing radio station events into profitable events by selling sponsorships
Account Executive
CBS Radio
West Palm Beach, USA
01.2001 - 01.2002
Top producer of both traditional revenue and non-commercial revenue, achieving 320% over goal
Coached new hires in sales training
Account Executive
STEEL CITY MEDIA
Pittsburgh, USA
01.2000 - 01.2001
Integrated multi-media campaigns for major clients via two (2) radio stations and a weekly entertainment magazine
Account Executive
IHeartRadio
Pittsburgh, USA
01.1997 - 01.2000
Consistent member of the 100% Club - earning recognition for hitting sales goals
Achieved 348% of goal (highest of staff) in sponsorship revenue for a single station event
Director of Business Development
CBS Radio
West Palm Beach, USA
01.1997 - 01.1998
Introduced non-traditional revenue sales tools, research materials, and program opportunities to two (2) sales teams (approximately 20 people)
Provided monthly and quarterly action plans, projections, and progress reports for department and outside consulting firm
Education
UNIVERSITY OF MICHIGAN
Ann Arbor, MI
SARAH LAWRENCE UNIVERSITY
Florence, Italy
Skills
Business Growth
Customer Retention
Marketing expertise
Performance Analysis
Sales Strategies
Inventory Management
Strategic Planning
Customer Relationship Management (CRM)
Business Development
Affiliations
Executive Board and Board Member, MEDIA ASSOCIATION OF PITTSBURGH, 01/11, 05/14
Master Installer/Customer Sales and Service Expert at Budget Blinds of ManhattanMaster Installer/Customer Sales and Service Expert at Budget Blinds of Manhattan