Over 20 years of photography experienc
Hi, I’m
Janifa Groves
The Bronx,NY
Summary
Dynamic Media Director and Lead Photographer at J.Grey.Knight LLC, I excel in media buying and creative direction, showcasing a proven track record of enhancing brand awareness and client engagement. Leveraging exceptional communication and a creative mindset, I've spearheaded innovative campaigns and photography projects that consistently exceed expectations. My approach blends strategic planning with creativity, driving significant improvements in performance and customer satisfaction.
Overview
1
1
Covered live shows ,events ,press conferences, Festivals, sport
Work History
J.Grey.Knight LLC
Media Director
04.2024 - Current
Job overview
- Maintained strong partnerships with external agencies to provide seamless integration between traditional and digital campaigns.
- Presented persuasive pitches to prospective clients, showcasing the value of our agency''s media expertise in driving results.
- Analyzed campaign performance data, identifying areas for improvement and implementing necessary adjustments.
- Collected information about kinds of audiences targeted by different media and approximate size each group.
- Spearheaded creative brainstorming sessions, resulting in unique media concepts that effectively communicated brand messages.
- Bought advertising space in newspapers and magazines.
- Increased brand awareness through creation of innovative print and digital productions for major publications.
- Developed advertising strategies and converted ideas into concrete tasks and delegating tasks to appropriate individuals and departments.
- Handled external communications with media and public relations professionals.
- Planned and prepared advertising and promotional material to increase sales of products or services and work with customers, company officials and advertising agencies.
- Built and deployed strategic approaches in marketing and branding to enhance product sales.
- Utilized e-mail, social media, radio and TV to highlight products and services.
- Developed advertising tactics and implemented new solutions for increased brand awareness.
- Collected performance data on each promotion to better plan future events.
- Delivered exceptional client service, consistently exceeding expectations in campaign performance metrics.
- Attended customer meetings, trade shows and conferences as company representative.
- Worked effectively in fast-paced environments.
- Self-motivated, with a strong sense of personal responsibility.
- Monitored local regulations governing paid advertising compliance while minimizing risk exposure.
- Worked well in a team setting, providing support and guidance.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Worked flexible hours across night, weekend, and holiday shifts.
J.Grey.Knight LLC
Lead Photographer
12.2023 - Current
Job overview
- Consistently received positive feedback from clients regarding professionalism, creativity, and overall quality of work delivered.
- Delivered outstanding customer service by addressing concerns promptly and ensuring final products exceeded client expectations.
- Cultivated long-lasting relationships with clients through clear communication, professionalism, and attention to detail.
- Maintained up-to-date knowledge of industry trends and technology advancements through continuing education opportunities.
- Collaborated effectively with fellow photographers during large-scale events to ensure seamless coverage from multiple angles.
- Balanced multiple projects simultaneously while maintaining strict adherence to deadlines and quality standards.
- Managed pre-production tasks such as location scouting, equipment preparation, and conceptualization of creative ideas.
- Contributed to the growth and success of photography business by providing input on marketing strategies, branding initiatives, and client outreach efforts.
- Developed expertise in advanced camera techniques and equipment setup for optimal results in various shooting environments.
- Captured memorable moments for clients with an artistic eye for composition, lighting, and storytelling.
- Streamlined workflow efficiency by implementing organizational systems for photo editing, archiving, and project tracking.
- Conducted thorough post-production processes including image selection, retouching, color correction, and formatting for print or digital use.
- Enhanced client satisfaction by consistently delivering high-quality photography services for various events and projects.
- Built a strong portfolio showcasing diverse photography styles, resulting in increased bookings and referrals.
- Expanded client base through effective networking strategies, participation in industry events, and leveraging social media platforms.
- Digitally edited photos to enhance appearance.
- Offered image proofs to help clients choose best photos from shoot.
- Took photos from different angles and perspectives to capture perfect images.
- Utilized natural and artificial lighting to capture desired images and maintain quality.
- Collaborated with other photographers and videographers to capture special events.
- Customized photography strategies based on intended use and client preferences.
- Captured stunning images for variety of projects.
- Generated cost-effective solutions for client's photography needs.
- Selected and set up appropriate props, backdrops, and lighting.
- Assisted clients with creative ideas for photography needs.
- Monitored trends in photography to stay current in industry.
- Developed strong relationships with clients through clear communication and professionalism.
- Captured stunning images by utilizing various lighting techniques and creative compositions.
- Provided exceptional customer service throughout the entire process from initial consultation to delivery of final products.
- Developed and maintained courteous and effective working relationships.
- Adaptable and proficient in learning new concepts quickly and efficiently.
- Strengthened communication skills through regular interactions with others.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Paid attention to detail while completing assignments.
- Organized and detail-oriented with a strong work ethic.
- Managed time efficiently in order to complete all tasks within deadlines.
- Worked flexible hours across night, weekend, and holiday shifts.
- Passionate about learning and committed to continual improvement.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Worked well in a team setting, providing support and guidance.
- Excellent communication skills, both verbal and written.
- Proven ability to learn quickly and adapt to new situations.
- Skilled at working independently and collaboratively in a team environment.
- Worked effectively in fast-paced environments.
- Self-motivated, with a strong sense of personal responsibility.
- Leveraged natural light to enhance mood and atmosphere of photographs, resulting in more dynamic and engaging images.
Education
Louis D Brandeis Manhattan, NY
06.2002
Skills
- Creative Mindset
- Media plan presentations
- Media activity planning
- Strategy planning
- Continuous Improvement
- Creative Direction
- Performance reporting
- Digital Content Management
- Production Scheduling
- Strategy Development
- Advertising Management
- Business Forecasting
- Media Buying
- Creativity
- Problem-Solving
- Time Management
- Attention to Detail
- Problem-solving abilities
- Reliability
- Excellent Communication
- Active Listening
- Effective Communication
- Adaptability and Flexibility
- Decision-Making
- Video Production
- Relationship Building
- Customer Engagement
- Team building
- Self Motivation
- Content Creation
- Customer Relationship Management
- Goal Setting
- Professionalism
- Interpersonal Communication
- Digital Marketing
- Sales Leadership
- Adaptability
- Graphic Design
- Quality Standards
- Branding skills
- Increasing public awareness
Accomplishments
- Achieved Result by introducing Software for Type tasks.
- Achieved Result by completing Task with accuracy and efficiency.
- Documented and resolved Issue which led to Results.
Timeline
Media Director
J.Grey.Knight LLC
04.2024 - Current
Lead Photographer
J.Grey.Knight LLC
12.2023 - Current