Janine Hem Lee
Snellville,GA
Summary
Highly qualified digital marketing communications professional with a strong passion for sustainability and over 10 years of experience in communications, marketing, and branding. Skilled in collaborating within global matrixed organizations and working effectively with cross-functional international teams. Demonstrates excellent organization and project management abilities, ensuring the timely execution of all deliverables. Solution-oriented mindset with exceptional relationship building, coaching, and conflict resolution skills. Holds certification as a Trade Show, Meeting, and Event Planner. Adept marketing communications manager with a strategic mindset and tactical expertise, capable of handling diverse needs. Proven track record in building brands, maximizing engagement, and coordinating cohesive strategies across various outlets and platforms.
Overview
24
24
years of professional experience
Work History
Senior Marketing Communications Manager
Siemens Industry, Inc.
05.2022 - Current
- Senior Marketing Communication Manager for Siemens’ EV Charging business supporting electrification infrastructure for residential, commercial fleets and bus depots.
- Plan, prepare and drive thought leadership around EV charging infrastructure, including developing story ideas, landing coverage and extending this work through owned and social channels.
- Plan, prepare and execute a comprehensive integrated marketing communications strategy to drive business goals and objectives of the organization.
- Plan and develop sales, marketing, and communications collateral for the EV charging portfolio, including website management, demand generation campaigns, advertising, public relations, trade shows, events, brochures, emails, Paid Search, and Paid Social Media campaigns.
- Develop omni-channel marketing assets for diverse target audiences including videos, emails, white papers, web pages, infographic, brochures etc.
- Strong understanding of successful collaboration while working in a highly matrixed global business. Able to work with multiple nationalities with diverse cultures.
- Efficiency with Eloqua, AEM, Sprinklr, JIRA, Wrike, Highspot, Office 365, Salesforce, Adobe.
- Managed consistent design theme, look and content of organization's online presence.
- Coached executives on key talking points and communication strategies for different audiences.
- Maintained positive relationships with external marketing and PR teams, optimizing value with collaborative approach.
- Prepared cross-platform social media promotions, capitalizing on strengths of each site to effectively reach target audiences.
Senior Marketing Communications Manager
Siemens Industry, Inc.
02.2021 - 05.2022
- Senior Marketing Communication Manager for Siemens’ Grid Software business supporting software solutions for the energy transition of utilities and power grids including microgrids, DERs, renewable energy, distributed energy optimization and electric vehicle charging infrastructure.
Marketing Communications Specialist
Siemens Industry, Inc.
03.2019 - 02.2021
- Marketing Communication Specialist supporting Siemens Electrical Products business for power distribution solutions including power low- and medium voltage switchgear, paralleling switchgear, switchboards, and load centers.
- Created marketing briefs, FAQs and objection management plans.
- Deployed strategies across email campaigns, point-of-sale materials and online advertising.
Content Marketing Specialist
Siemens Corporation
11.2017 - 03.2019
- Member of the Demand Generation US and Content Operations Team, functioning as the Kapost Administrator
- Subject matter expert responsible for training internal and external users on Kapost marketing automation tool, content creation workflows, and content development processes
- Supported the marketing communications teams within the business units with the production and monitoring of collateral projects through planning, creation, and production
- Proficiently used digital marketing automation tools including Kapost, Trello, Eloqua, and JIRA
- Conducted ongoing bi-weekly training sessions to build the knowledge and skills of Kapost users
- Monitored the progress of deliverables; keeping management, internal stakeholders and external business partners informed of progress and significant developments related to ongoing projects
- Performed a variety of administrative and tracking functions including troubleshooting, monitoring, and reporting analytics.
- Performed marketing communications-related research and continuously enhanced company's digital presence.
Email Marketing Manager
Synchrony Financial
07.2017 - 11.2017
- Supported the marketing communications team with the production of email collateral from production through approval, to deliver effective email marketing campaigns for TJ Maxx, JC Penney, Belk, and Walmart.
Marketing Communications Manager
American Residential Services
06.2015 - 04.2017
- Planned, executed, and managed a comprehensive annual strategic marketing plan that drove the branch from $6.9 million in revenue to $9.2 million in revenue in one year.
Director of Marketing & Sales
Paul Mitchell The School
04.2014 - 06.2015
- Developed and implemented strategic marketing communication plans and campaigns to meet business objectives, overseeing a 5-member team
- Proven managerial and leadership skills
- Activities including corporate events and functions including planning and executing National Open House, Career Fairs, fundraising, product launches, enrollment drives, community events, and tradeshows.
First Class Flight Attendant
Emirates Airlines
01.2001 - 07.2005
- Worked with 92 different nationalities in a team and deadline-driven atmosphere
- Provided excellent customer service to international first-class passengers and displayed cultural sensitivity
- Traveled to over 40 countries and has a global perspective of cultural differences and diversity
- Developed problem-solving skills, conflict resolution skills, leadership skills, and team-building skills.
Education
Master of Science - International Marketing & Brand Management
Lund University
Sweden01.2011
Bachelor of Arts - Journalism/Public Relations
Georgia State University
Atlanta, GA01.2009
Skills
- Marketing Communications Strategy, Roadmap and Budgeting
- Communications Development and Messaging
- Communications Leadership
- Trade Show and Event Planning
- Data Analytics and Insights
- Demand Generation Campaigns
- Content Marketing
- Digital Marketing and Marketing Automation Software
- Analytics
- Branding and governance
- Writing
- Interpersonal Skills
- Integrated Marketing
- Content Development
- Marketing Analytics
- Product Launches
- Campaign Management
- Campaign Development
- Creating content
- Digital Communications
- Website Management
- Multimedia Projects
- Conducting email campaigns
- Sales Support
- Press Events
Additional Information
Former First-Class Flight Attendant with Emirates Airlines - one of the top-ranked global airlines. Can work with different nationalities in a cross-cultural, global, and highly matrixed organization. High level of customer service, conflict resolution and relationship building skills. Able to work pleasantly and respectfully with cross-functional teams at all levels of the organization in a fast-paced, stressful environment.
Timeline
Senior Marketing Communications Manager
Siemens Industry, Inc.
05.2022 - Current
Senior Marketing Communications Manager
Siemens Industry, Inc.
02.2021 - 05.2022
Marketing Communications Specialist
Siemens Industry, Inc.
03.2019 - 02.2021
Content Marketing Specialist
Siemens Corporation
11.2017 - 03.2019
Email Marketing Manager
Synchrony Financial
07.2017 - 11.2017
Marketing Communications Manager
American Residential Services
06.2015 - 04.2017
Director of Marketing & Sales
Paul Mitchell The School
04.2014 - 06.2015
First Class Flight Attendant
Emirates Airlines
01.2001 - 07.2005
Master of Science - International Marketing & Brand Management
Lund University
Bachelor of Arts - Journalism/Public Relations
Georgia State University
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