JANIYA WALKER

• Developed relevant fashion content to reach target customers.

• Curated published content across social channels with 143K reach.

• Marketed campaigns to partner with brands across social platforms.

• Analyzed insights to enhance content metrics and reach.

• Distributed media kit to land partnership campaigns.

• Implemented social media strategy to reach new audiences.

• Executed targeted campaigns to market partners initiatives.

• Managed campaigns to produce successful results for partnerships.

• Increased revenue goals using PR strategies and ad campaigns.

• Monitored campaigns using detailed reports to analyze impact.

• Impactful strategies to increase brand awareness and engagement.

• Cultivated strong image and identity with clear branding.

• Analyzed and reported social media campaign results.

• Implemented tracking systems to measure results of campaigns.

• Oversaw social media presence and aligned posts to trending ideas.

• Promoted brand, images and identity to media and public.

• Conducted benchmark trend research to grow audience by 100K.

• Collaborated with teams on campaigns for social platforms.

• Procured relationships with influencers for growth and visibility.

• Managed calendars on platforms to push timely and relevant posts.

• Collaborations to integrate branding and public relations strategies.

• Alice + Olivia brand ambassador and sales associate.

• Provided relevant metric sales support to marketing team.

• Observed buying trends to improve sales performance by 25%, setting clear objectives on weekly sales quotas.

• Built loyalty and retention by going above and beyond for clients.

• Opened, shelved and merchandised new products in visually appealing displays for optimal sales promotions.

• Identified new leads through cold calling, and networking.

• Resurrected and monetized dormant leads to increase revenues.

• Exceeded company-defined sales quotas by 45%.

• Collaborated with operations team to meet emerging trends.

• Sourced trend-forecasting reports to spot and target fashion trends.

• Oversaw brand placements for celebrity, print, and editorial.

• Marketed promotional content to media and public.

• Cultivated relationships with fashion stylists with clear strategy.

• Identified reporting metrics to evaluate campaign initiatives.

• Collaborated with design team to integrate brand strategy.

• Travel abroad in Mumbai to liaise with team on design developments.

• Developed signature style for over 100 clients public image.

• Sourced garments, footwear and accessories for placements.

• Coordinated with design teams to develop custom looks. Branded public image for celebrities appearances, and performances.

• Interacted with luxury designers to obtain samples for placements.

• Assisted in styling for print and television advertisements.

• Developed innovative PR strategies to raise brand awareness and engagement across social media platforms.
• Evaluated and contributed to creative team ideas and translated into actionable project plans.
• Used knowledge of market trends to create value-added solutions resulting in significant increase in revenues.
• Spearheaded rebranding campaign to meet and exceed quarterly sales goals by 35%.
• Conducted target market research to discover customer needs and analyze competitor trends.
• Monitored and ran reports to measure campaign results and comparative sales approach to run new promotions.
• Monitored market conditions to set accurate product pricing aligned with emerging trends.
• Developed strategic communication in branding and marketing plans.
• Designed and implemented cost-effective creative strategies to improve ROI.

• Produced remarkable sales and enhanced numbers by managing complete lifecycle from networking through ongoing account servicing.
• Managed prospective leads and existing accounts to accurately forecast revenue and develop long-term business partnerships.
• Leveraged proven sales methods to increase revenue by 30% and surpass sales objectives.
• Created and implemented marketing strategies and proposed innovative ideas to attract new clients.
• Worked to develop network by identifying and pursuing new leads, attending industry events, and building rapport with clients.
• Contacted regular and prospective customers to demonstrate products, explain product features and solicit orders.
• Tracked customer and supply chain details for precise and timely fulfillment.
• Negotiated pricing with vendor suppliers to fit customer's budget and generate maximum gross profit.