JAN M. MARTIN

Company Overview: Company Overview: Since 1975, National Business Furniture has been a leading provider of premium commercial office furniture and innovative design solutions. Based in Milwaukee, Wisconsin

• Committed to recruiting, training, and inspiring a team of 12 outside sales professionals to drive growth across all commercial customer segments. I focus on surpassing sales targets by actively engaging and empowering the regional team, supporting initiatives in commercial furnishings and design. Responsible for managing sales opportunities from specification through quoting and pre-sales activities, with a dedicated focus on increasing sales, enhancing profitability, and delivering exceptional customer satisfaction.
• Provide comprehensive training and support to the sales team to effectively utilize Salesforce as their primary CRM. Focus on leveraging the platform to qualify opportunities based on dollar value and detailed specifications, enabling the team to close deals more efficiently. Additionally, target competitive specifications to strategically influence NBF product lines and expand market presence.
• Engaging internal channels for process development and benchmarking while holding teams responsible to meet deadlines and collaborate to exceed expectations and ultimately celebrate successes.
• Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.

• Worked to identify sales development needs and drive training initiatives nationally for 50 sales executives by creating effective training materials utilizing a variety of media and learning methods.
• Established strategic partnerships with industry leaders, driving collaboration and mutual success delivering double digit growth.
• Drove performance improvements across all departments by setting clear performance benchmarks tied to specific KPIs.
• Developed strong relationships with key clients, resulting in increased customer satisfaction and repeat business.

• Served as the primary point of contact for major Healthcare Group Purchasing Organizations (GPOs), overseeing contract reviews and fostering program renewals. Responsibilities encompassed establishing national pricing strategies for key product categories, facilitating direct manufacturer-to-customer sales, and leading the implementation of a proprietary furnishing line aligned with GPO contractual awards.
• Developed and executed comprehensive marketing strategies, including managing PPC campaigns and driving product promotions to maximize reach and engagement
• Expanded the healthcare vendor portfolio and collaborated closely with internal and field sales teams to develop strategies and deliver targeted training programs.

Company Overview: Direct Supply has been committed to enhancing the lives of seniors and those who care for them. Helping Senior Living providers create amazing environments, improve care and outcomes, optimize building operations, and streamline procurement.

• I was brought on as the Regional Manager for Wisconsin and Illinois to lead a pilot program, with a focus on expanding our reach across multiple business segments—Procurement Software Systems, Construction and Design Services, and Wander Management Technology. My role involved not only managing operations but also driving growth and helping the company meet its strategic targets. Through consulting with clients, building strong relationships, and tailoring solutions to their needs, I successfully increased service and product sales by over 50% annually within the senior living and skilled nursing sectors.

• I spearheaded the growth of retention and new business for healthcare products and services across the nation, working with 18 long-term care operators and overseeing 350 care sites. Building strong, trust-based relationships at all organizational levels, I became a strategic partner and trusted advisor. My approach was solutions-oriented, focusing on developing tailored strategies to boost sales, increase profitability, and enhance customer satisfaction—sometimes leveraging distribution partners or exploring alternative sales channels.
  
  I led and empowered a diverse sales team, including Market Managers, Sales Professionals, and Design Specialists, fostering collaboration and accountability. I actively engaged internal teams in product development and process improvement initiatives, ensuring projects met deadlines and exceeded expectations. Celebrating team successes along the way, I cultivated a proactive, results-driven environment committed to continuous growth and excellence.