Jannat Begum
Media Planner
Paterson,US
Overview
4
4
years of professional experience
Work History
Associate Media Planner
Tripadvisor
09.2023 - Current
- Research and develop detailed, cross-platform media plans, prioritizing cost-effective content with maximum impact
- Monitor weekly campaign pacing and performance for 30+ campaigns, implementing optimizations to maximize delivery and ensure full revenue recognition and invoicing
- Enhance campaign performance by analyzing data and optimizing campaign strategies
Marketing Solutions Apprentice
Tripadvisor
03.2023 - 09.2023
- Participated in a 6-month apprenticeship program as part of Tripadvisor’s in-house creative studio, Wanderlab, learning pre-sale creative strategy, post-sale production, and other professional development competencies, such as leadership, adaptability, analytical thinking, and time management skills
- Developed a multi-tier $1M custom proposal in response to advertiser’s brief, collaborating with sales and planning teams, and aligning creative concepts with platform capabilities and advertiser goals
- Built strong relationships with team members and supervisors, fostering a positive work environment
Data Analytics Captain
COOP
01.2023 - 06.2023
- Led 16 grads to learn technical data analytics skills, such as Excel, SQL, and Tableau
- Mentored apprentices toward successful completion of an analytics capstone project, resulting in a compelling presentation delivered using learned technical skills
- Fostered a sense of community among COOPers and support pod group through duration of semester through planned outings, open office hours, and regular check-ins with apprentices
TikTok Manager, Video Producer, & Contributing Writer
EnVi Media
03.2021 - 03.2023
- Grew TikTok following to 6.4K followers in five months while maintaining a 14% engagement rate to target audiences
- Tracked, analyzed, and reported weekly analytics; interpreted data to plan upcoming content in line with brand values
- Carried out video production assistant duties on set, including brainstorming, setup, filming, and post-production editing
Data Analytics Apprentice
COOP
08.2022 - 12.2022
- Devoted 200+ hours developing interpersonal skills & data analytics, Excel, SQL, Python, and Tableau skills
- Client Project: TikTok Analysis
- Conducted an exploratory analysis of client's TikTok account using Excel, Python, and Tableau, resulting in increased engagement rate and follower count on client’s TikTok; identified trends and opportunities for growth
Education
Bachelor of Science - Biology, Minor in Public Health
William Paterson University
Wayne, NJ05.2021
Skills
- Google Suite (Drive, Sheets, Slides)
- Microsoft Office (Excel, Powerpoint)
- SQL
- Tableau
- Google Ad Manager (GAM)
- Data Analytics Professional Certificate - Coursera
Timeline
Associate Media Planner
Tripadvisor
09.2023 - Current
Marketing Solutions Apprentice
Tripadvisor
03.2023 - 09.2023
Data Analytics Captain
COOP
01.2023 - 06.2023
Data Analytics Apprentice
COOP
08.2022 - 12.2022
TikTok Manager, Video Producer, & Contributing Writer
EnVi Media
03.2021 - 03.2023
Bachelor of Science - Biology, Minor in Public Health
William Paterson University
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