JANNELLE M. FORBES
Summary
High energy professional with over 18 years’ experience, a motivated self-starter; able to spark interest and take initiative. Organized, detailed-oriented, and reliable. Highly organized and motivated with demonstrated track record of building relationships with clients, developing successful sales campaigns, skilled in financial analysis, customer service and problem-solving. Experienced in coordinating activities with various departments to achieve strategic objectives.
Overview
7
7
years of professional experience
Work History
Account Executive
KJNBTV FOX/CBS Entertainment Affiliate
06.2022 - 09.2023
- Digital Sales: OTT/CTV, SEM, SEO, Digital Radio, Email Marketing, Geo Fencing, Social Media, Planned and executed marketing campaigns to target groups, areas and wider community.
- Built and strengthened relationships with new and existing accounts to drive revenue growth to 10%.
- Prospected new clientele through networking, cold calling, canvassing and referrals.
- Drove new business development through qualifying leads, building relationships and executing strategic sales.
- Developed advertising tactics and implemented new solutions for increased brand awareness.
- Negotiated sales deals between customers and agency, resulting in mutually beneficial agreements and cultivated relationships.
- Recorded and maintained sales prospect and sales data within customer relationship management system.
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
- Identified target audiences and devised campaigns to match target demographics and optimize results.
Owner
Forbes Media Agency
01.2017 - 08.2022
- Founded and managed Forbes Media Agency business, growing revenue to $120,000 in first year.
- Collaboration: With various teams including, public relations, event design & production, marketing, brand development, social media growth strategy while providing maximum exposure.
- Negotiating: Skillfully negotiate agreements, terms and deliverables for successful client partnerships, endorsements and brand partnership terms.
- Strategic planning & development: Develop and implement brand strategy and sales strategy that aligns with growth targets for each client.
- Lead development and implementation of strategic external communications plans and programs that tell our story to investors, media, and other key audiences
- Market Research: Create well-crafted and highly engaging communication such as pitches, press releases, and blog posts according to industry trends, competitor activities to stay ahead.
- Develop & maintain: relationships with media, influential professionals and constantly test new content, new strategies, and new campaigns to evolve and improve audience engagement and desired actions
- Ensure: Brand consistently in all efforts and track, influence media coverage.
Education
BACHELOR OF SCIENCE - Media, Public Relations
ORAL ROBERTS UNIVERSITY
Tulsa, OK04.2016
Skills
- Client Management
- Digital Marketing
- Event Production
- Talent Management
- CRM Tools: OSI, Sales Forces etc
- Sponsorship Sales & Brand Partnerships
- Negotiation & Sales Presentations
- Sales & Marketing
- Business Growth & Development
- Client Campaigns
Additional Information
- Award winning publicist
- John Maxwell Certified Coach, Teacher & Trainer
Timeline
Account Executive
KJNBTV FOX/CBS Entertainment Affiliate
06.2022 - 09.2023
Owner
Forbes Media Agency
01.2017 - 08.2022
BACHELOR OF SCIENCE - Media, Public Relations
ORAL ROBERTS UNIVERSITY
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