Create, manage, and execute National Promotions that are implemented across thirty or more radio stations at a time.
Work closely with Partners, Programming, and Creative Departments to ensure company positioning/branding is reflected in all marketing, imaging, promotions, and digital media to boost brand awareness
Assist with Local and National Events including: budget management, event marketing, day of event logistics, event production, and more.
Oversee national workflow strategy to ensure that promotions teams across all forty-three Audacy markets are utilizing systems and software to their greatest ability
Streamlined processes within the promotions department, reducing inefficiencies and enabling faster turnaround times for projects.
Developed comprehensive post-campaign reports that detailed performance data and insights, informing future strategy decisions for the company's promotions.
Developed strong relationships with media partners, leading to increased coverage and visibility for the company's promotions.
Regional Promotions Director
Audacy
01.2021 - 04.2022
Work closely with Programming and Creative Departments to ensure station positioning/branding is reflected in all marketing, imaging, promotions & digital media across all 3 markets and 14 stations
Establish and oversee communication between Promoters and Programming between fourteen radio stations simultaneously
Draft press releases and direct any publicity in conjunction with Corporate Communications Department
Assist with client/partnership development in conjunction with SVP/Market Managers, Brand Managers, and Sales Managers
Assist with Station Brand Development in conjunction with specific Brand Managers and SVP/Market Managers
Work with SVP/Market Managers on marketing budgets for all stations within the region
Education
Bachelors of Arts - Interdisciplinary Arts and Performance, Public Relations and Strategic Communications
Arizona State University
Phoenix, AZ
12.2016
Skills
Managerial Experience
Music Industry Promotional and Marketing development and coordination
Event Promotion and Logistics Management
Time and Project Management
Strong Communication Skills
Social Media
Proficient in the following software: Media Monitors, Mediabase, Nielsen BDS, Canva, and Adobe Creative Suite - Photoshop, Premiere, After Effects, Illustrator
Microsoft Office Applications
Google Suite Applications
Certification
Berklee College of Music
Specialization in Music Business; Coursera ‘Specialization', 2020
Timeline
National Promotions Manger
Audacy
02.2022 - 04.2024
Regional Promotions Director
Audacy
01.2021 - 04.2022
Bachelors of Arts - Interdisciplinary Arts and Performance, Public Relations and Strategic Communications