Experienced Digital Strategist and Program Manager with 8+ years leading cross-functional teams to drive innovative solutions and achieve business objectives. Skilled in developing and implementing strategic plans, optimizing digital platforms, and managing complex projects from inception to completion. Passionate about leveraging technology to enhance customer experiences and deliver measurable results for organizations.
· Currently leading a multifaceted project involving QR codes on garments, overseeing aspects such as customer experience, UX/UI enhancements, marketing strategies, and project management to further innovate the offerings.
· Leveraged data analytics to monitor QR code usage and customer engagement, translating insights into actionable strategies that drive product enhancements and revenue growth.
· Successfully led the implementation of cryptocurrency as a form of payment method in our physical stores, enhancing our digital strategy and increasing payment options for customers
· Achieved a more than 50% increase in customer adoption rate this year compared to the initial years of the program's launch
· Conducted A/B testing to optimize QR code performance, experimenting with different designs, placements, and user interfaces to identify the most effective strategies for customer engagement
· Played a pivotal role in creative development, overseeing the creation of compelling marketing assets that resonated with the target audience, resulting in increased brand engagement and customer retention
· Produced board of directors’ presentations that effectively communicated the digital strategy's impact on business development, fostering a clear understanding of the company's digital initiatives
· Delivered compelling presentations to the senior leadership team, highlighting the progress, challenges, and opportunities within the digital strategy and business development domain