Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

JAPNEET VIJ

New York

Summary

Experienced Digital Strategist and Program Manager with 8+ years leading cross-functional teams to drive innovative solutions and achieve business objectives. Skilled in developing and implementing strategic plans, optimizing digital platforms, and managing complex projects from inception to completion. Passionate about leveraging technology to enhance customer experiences and deliver measurable results for organizations.

Overview

6
6
years of professional experience

Work History

Program Manager

Ralph Lauren
01.2025 - Current
  • Managed and supervised administrative and daily program operations, complying with policies and regulations.
  • Established strong relationships with key stakeholders, ensuring support for program initiatives.
  • Developed strategic plans, setting clear objectives and achievable milestones for the team.
  • Managed cross-functional teams for successful project completion within deadlines and budgets.
  • Facilitated workshops and conducted one-on-one training to educate team members.
  • Conducted comprehensive program evaluations, identifying areas for improvement and recommending actionable solutions.
  • Managed multiple strategic projects with numerous sub-projects or workstreams.

Manager, Digital Strategy & Business Development

Ralph Lauren
06.2022 - 12.2024

· Currently leading a multifaceted project involving QR codes on garments, overseeing aspects such as customer experience, UX/UI enhancements, marketing strategies, and project management to further innovate the offerings.

· Leveraged data analytics to monitor QR code usage and customer engagement, translating insights into actionable strategies that drive product enhancements and revenue growth.

· Successfully led the implementation of cryptocurrency as a form of payment method in our physical stores, enhancing our digital strategy and increasing payment options for customers

· Achieved a more than 50% increase in customer adoption rate this year compared to the initial years of the program's launch

· Conducted A/B testing to optimize QR code performance, experimenting with different designs, placements, and user interfaces to identify the most effective strategies for customer engagement

· Played a pivotal role in creative development, overseeing the creation of compelling marketing assets that resonated with the target audience, resulting in increased brand engagement and customer retention

· Produced board of directors’ presentations that effectively communicated the digital strategy's impact on business development, fostering a clear understanding of the company's digital initiatives

· Delivered compelling presentations to the senior leadership team, highlighting the progress, challenges, and opportunities within the digital strategy and business development domain

Senior Analyst, Digital Strategy & Business Development

RALPH LAUREN
04.2022 - 05.2023
  • Managed and represented as a single point of contact for 3 major projects, handling 90% of all client communications.
  • Researched and led digital projects that fit into the broader company pillar of 'Leading with Digital' including Web3.0 projects like Metaverse, Roblox, NFTs and Cryptocurrency projects.
  • Managed projects in collaboration with Snapchat to launch AR feature that impacted KPIs like ATB, and AOV.
  • Worked on new revenue generating projects including Outlet.com and new forms of payment.
  • Acted as a project manager and communicated with procurement, finance, and other teams to prioritize the strategies.

Senior Analyst, Digital Strategy & Business Development

RALPH LAUREN
04.2022 - 05.2023
  • Managed and represented as a single point of contact for 3 major projects, handling 90% of all client communications.
  • Researched and led digital projects that fit into the broader company pillar of 'Leading with Digital' including Web3.0 projects like Metaverse, Roblox, NFTs and Cryptocurrency projects.
  • Managed projects in collaboration with Snapchat to launch AR feature that impacted KPIs like ATB, and AOV.
  • Worked on new revenue generating projects including Outlet.com and new forms of payment.
  • Acted as a project manager and communicated with procurement, finance, and other teams to prioritize the strategies.

Analyst, Digital Strategy & Business Development

RALPH LAUREN
09.2019 - 03.2022
  • Acted as a scrum master within the Mobile Agile Release Train leading several key enhancement projects.
  • Gathered business needs using interviews, business process documents, survey analysis and documented requirements.
  • Collaborated with Marketing, UX on several Digital Ad Campaign projects using Adobe Campaign tool.
  • Collaborated with architects, developers, and SMEs to analyze tradeoffs and actively mitigate potential risks.

Business Analyst

OFFICE DEPOT
01.2019 - 09.2019
  • Worked closely with corporate leadership to identify business needs and performed cost-benefit analysis.
  • Maintained the defect backlog in JIRA for project and prioritized stories based on the work to be done.
  • Conducted daily Agile Scrum stand-up meetings with the offshore team of developers and testers.

Education

MS - Project Management

Harrisburg University
Harrisburg, PA
05.2021

Certificate - Communication Strategies

Harvard School of Continuing Education
Boston, MA
09.2023

Masters - Fashion Merchandising & Retail Management

LIM College
New York, NY
08.2017

MBA - undefined

Ramdeobaba College of Engineering and Management
05.2015

Skills

  • Microsoft Office
  • Keynote
  • JIRA
  • Microsoft Visio
  • SharePoint
  • Adobe Analytics
  • Adobe Campaign
  • Agile Software Development
  • Time Management
  • Problem-solving
  • Critical thinking
  • Leadership
  • Teamwork
  • Communication

Languages

English
Native or Bilingual
Hindi
Native or Bilingual

Timeline

Program Manager

Ralph Lauren
01.2025 - Current

Manager, Digital Strategy & Business Development

Ralph Lauren
06.2022 - 12.2024

Senior Analyst, Digital Strategy & Business Development

RALPH LAUREN
04.2022 - 05.2023

Senior Analyst, Digital Strategy & Business Development

RALPH LAUREN
04.2022 - 05.2023

Analyst, Digital Strategy & Business Development

RALPH LAUREN
09.2019 - 03.2022

Business Analyst

OFFICE DEPOT
01.2019 - 09.2019

Certificate - Communication Strategies

Harvard School of Continuing Education

Masters - Fashion Merchandising & Retail Management

LIM College

MBA - undefined

Ramdeobaba College of Engineering and Management

MS - Project Management

Harrisburg University