Summary
Overview
Work History
Education
Skills
Timeline
Signature Achievements
Generic

Jarad Reber

Ogden,UT

Summary

Results-driven Area Sales Manager with a strong history of exceeding sales targets, enhancing customer satisfaction, negotiating profitable contracts, and leading cross-functional teams to achieve strategic business objectives. Skilled in territory management, retail and food service account development, and data-informed sales planning. Adept at driving revenue growth through relationship-focused selling and operational excellence.

Overview

18
18
years of professional experience

Work History

Area Sales Manager

Swire Coca-Cola
09.2020 - 04.2025
  • Built and maintained strong relationships with key food service and retail clients, increasing customer retention and satisfaction across multiple territories.
  • Managed all vending and food service accounts in Cache County and parts of southern Idaho, overseeing operations, service upgrades, and ongoing client support.
  • Facilitated the transition of vending machines to online status, improving operational efficiency and data tracking.
  • Prospected and secured new business opportunities while nurturing existing accounts to support mutual growth and client success.
  • Oversaw contracts, equipment distribution, and special request (e.g., signage, tumblers, funding, ticketing), ensuring high client service.
  • Planned and executed national and local special events logistics, coordinating trailers, tankers, and product fulfillment to meet client needs.

Lead Account Manager

Swire Coca-Cola
02.2014 - 09.2020
  • Delivered tailored sales presentations to prospective clients, effectively showcasing solutions aligned with their business needs.
  • Negotiated and secured favorable contract terms, balancing client goals with company profitability.
  • Managed and supported six Home Market sales routes, covering vacations, auditing displays and pricing, and insuring product rotation and CCNA compliance.
  • Maintained accurate documentation, including pricing sheets, CMA agreements, EMO and transfer forms, while fostering honest and long-term client relationships.
  • Oversaw key independent and national accounts (e.g., 7-Eleven, Walgreens, CVS, Dollar General), expanding shelf space, increasing product mix, and submitting weekly progress reports to leardership.
  • Promoted after four years in the role based on consistent performance, account, growth and client satisfaction.

Production Worker

West Liberty Foods LLC
08.2013 - 02.2014
  • Maintained clean and organized workstations to support team productivity and minimize downtime.
  • Resolved on-the-job issues promptly to avoid disruptions and uphold production goals.
  • Prioritized and organized work tasks to meet tight production schedules and quality standards.
  • Met or exceeded daily production targets consistently through efficient task execution and effective time management skills.

Production and Maintenance Worker

Malt-O-Meal
04.2007 - 08.2013
  • Operated and maintained equipment across multiple packaging and production lines, becoming a go-to resource for troubleshooting and support.
  • Promoted a safe work environment by adhering to all safety protocols and procedures, minimizing risk, and insuring compliance.
  • Transitioned from packaging to maintenance, gaining hands-on experience with mechanical and electrical systems.
  • Maintained an organized workspace and tool inventory system, boosting team efficiency and reducing downtime.
  • Demonstrated adaptability and initiative by quickly learning all positions on Line 2 and expanding expertise to support plant-wide operations.

Education

High School Diploma -

Box Elder High School
Brigham City, UT

Skills

  • Business Development
  • Leads Prospecting
  • Territory Growth
  • Sales Presentation
  • Client Managment
  • Relationship Building
  • Territory management
  • Customer Resolution
  • Strategic Leadership
  • Contract Negotiations
  • Team Supervision
  • Planning & Strategy

Timeline

Area Sales Manager

Swire Coca-Cola
09.2020 - 04.2025

Lead Account Manager

Swire Coca-Cola
02.2014 - 09.2020

Production Worker

West Liberty Foods LLC
08.2013 - 02.2014

Production and Maintenance Worker

Malt-O-Meal
04.2007 - 08.2013

High School Diploma -

Box Elder High School

Signature Achievements

  • Boosted customer retention and satisfaction through consistent relationship management and service excellence.
  • Skilled in business development, strategic planning, and persuasive sales presentations.
  • Led account growth initiatives and team performance, resulting in increased market share and client loyalty.
  • Negotiated and renewed key contracts, aligning terms with customer needs and company goals.

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Jarad Reber