Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Jared Howell

Seattle,WA

Summary

Seasoned Digital Marketing Specialist with a accomplished background in data analysis and audience segmentation. Specializing in leveraging advanced analytics and market research techniques to uncover valuable insights about target audiences that boost online presence and drive revenue growth. Skilled in leading cross-functional teams to deliver impactful campaigns across SEO, SEM, PPC, and social media channels.

Overview

6
6
years of professional experience

Work History

Digital Marketing Manager & Social Media Manager

Kumquat Labs
01.2023 - 09.2024
  • Implemented intricate email marketing strategies for sizable subscriber base of 75,000 crafting sophisticated automations and tailored customer segments for optimized engagement.
  • Led the implementation of real time reporting on ad spend to adjusting bid strategy, which resulted into 28% ROI.
  • Identified and Prioritized data for audience segmentations, providing expertise and ownership of campaigns, leading to 17% increase in campaign productivity.

Business Development Manager

BMI Advertising
01.2022 - 01.2023
  • Executed SEO best practices that resulted in a 40% increase in organic traffic of all 10 accounts that I was managing.
  • Reduced social media ad spend by 19% while maintaining or improving key performance metrics through meticulous data analysis.
  • Developed and executed growth marketing strategies to increase two clients annual revenue $120,000 with google analytics and meta business manager.

Brand Manager - E-commerce & Digital Marketing

Atmosfy
03.2019 - 01.2022
  • Formulated and executed digital brand strategies leading to a 25% increase in brand visibility and a 15% boost in customer engagement by implementing various successful ad sets.
  • Spearheaded a ground breaking organic social media campaign that resulted into 30% brand awareness increase.
  • Optimized full funnel campaigns through continuous a/b testing, substantially enhancing conversions rates by 25%.

Education

Bachelor of Science - Marketing

Washington State University
Pullman, WA
05.2017

Skills

  • Google Analytics
  • Audience Segmentation
  • KPI Monitoring
  • Social Media Management
  • Meta Business Manager
  • Adobe Creative Cloud

Timeline

Digital Marketing Manager & Social Media Manager

Kumquat Labs
01.2023 - 09.2024

Business Development Manager

BMI Advertising
01.2022 - 01.2023

Brand Manager - E-commerce & Digital Marketing

Atmosfy
03.2019 - 01.2022

Bachelor of Science - Marketing

Washington State University

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Jared Howell