Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Jared Stubbs

Pelham,NH

Summary

Dynamic marketing operations leader with a proven track record at Optimizely & CircleCI, excelling in project management and process optimization. Spearheaded initiatives that improved lead routing accuracy and reduced response times, while enhancing campaign performance through data analysis. Adept at managing stakeholder expectations and driving cross-functional collaboration to achieve strategic goals.

Overview

12
12
years of professional experience
1
1
Certification

Work History

Manager, Marketing Operations

Optimizely
09.2023 - Current
  • Leads the organization's Lead Management & Routing strategy for the global SDR, AE, and CSM teams.
  • Created a formal end-to-end SDR Operations process, reestablishing the relationship between the global SDR & Operations departments.
  • Leads an AI Task Force aimed at selecting multiple AI solutions for the SDR organization with a benchmark of increasing pipeline generation and/or workflow efficiency by 20%.
  • Successfully led multiple migrations to new tech stack tools such as LeanData & Zoom Revenue Accelerator while streamlining processes within which have continuously led to a significant improvements of speed to lead times & pipeline generation.

Marketing Operations Technology Manager

CircleCI
08.2023 - 09.2023
  • Rebuilt the organization's LeanData lead and contact routers to ensure maximum routing accuracy while simultaneously improving the speed to lead time to under 60 seconds
  • Managed the lead flow & funnel within Marketo with a focus of continuous optimization & intentional scoring, leading to a significant increase in the accuracy and efficiency of the organizations lead scoring.
  • Developed and maintained continuous process documentation for the team’s marketing technology stack while leveraging the documentation to conduct enablement sessions with marketing & sales in order to establish a proper understanding across all teams & streamline workflows.

Campaign Operations Specialist

CircleCI
02.2022 - 07.2023
  • Managed the end-to-end creation, implementation, & success of all marketing campaigns while maintaining a position of strategic partnership between marketing & sales leadership to further drive success of future campaigns.
  • Increased the average open rate of email marketing
    communications by 10% in under a year through leveraging historical internal data & personalization, setting a new standard for the organizations email marketing strategy.
  • Led an agency resource team of 5 members through various high level projects such as company wide landing page redesign, newsletter template creation, & email template creation resulting in a reduction of SLA times from an average of 9 days, down to 4 days, including large & complex campaign requests.

Program Manager & Squad Leader, CBRN Operations

United States Army
04.2014 - 03.2023
  • Managed the CBRN Defense Program for a battalion of 1200 soldiers while directly leading a team of 8 soldiers.
  • Created the battalion's CBRN Defense Program standard operating procedure & CBRN training program.
  • Regularly partnered with C-Suite level equivalent military officers in both garrison and deployed environments to ensure the efficient operation of the Battalion’s CBRN training and defense program.
  • Through a mix of full-time & reserve service, created standardized workflows which utilized data analysis from previous operational reports to continuously adjust current operational procedures & provide a clear direction to the battalion commander, ensuring the safety of all 1200 soldiers in the area of operation.

Education

Bachelor of Science - Marketing

University of Maine
Orono, ME
05-2021

Skills

  • Project Management
  • Program Management
  • Managing Stakeholder Expectations
  • Campaign Operations
  • SDR Operations
  • Data Analysis
  • Problem-solving aptitude
  • Process Optimization

Certification

  • Piper AI Conversations Certification - Qualified [May 2025]
  • LeanData Certified Routing Expert [May, 2023]
  • Adobe Certified Professional - Marketo Engage Business Practitioner [July, 2022]

Timeline

Manager, Marketing Operations

Optimizely
09.2023 - Current

Marketing Operations Technology Manager

CircleCI
08.2023 - 09.2023

Campaign Operations Specialist

CircleCI
02.2022 - 07.2023

Program Manager & Squad Leader, CBRN Operations

United States Army
04.2014 - 03.2023

Bachelor of Science - Marketing

University of Maine

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