Jared VanLeuven
Reno,NV
Summary
Experienced founder with proven track record of success leading and growing organizations. Strong background in strategic planning, financial management and team development. Skilled in identifying opportunities and implementing practical business strategies with commitment to staying informed about latest trends, technologies and best practices.
Overview
21
21
years of professional experience
Work History
President
Sierra Pro
11.2020 - 11.2024
- Formed a marine logistics company to support boaters on Lake Tahoe, CA/NV
- Implemented data collection and analysis of daily client needs, safely sped up logistics 75% over 3 years of operation
- Worked with government agencies to protect the lake and boaters
- Sierra Pro has a perfect safety record for both clients and the environment
- Sold company in 2024
CTO
VLMspec
05.2004 - 03.2023
- Built an international dealer network, led software sales and calibrated 3000+ late model vehicles with a focus on reducing petroleum consumption while maximizing performance
- Managed 350+ products from inception to retail release
- Lead a team and a successful company for 14 years
- Guided the company through an acquisition in 2018 and was retained as CTO
- At its peak while acting as President annual revenue was $4.6m per year with 5 employees
Sales and Mechanical Service
Thin Air Motorsports
05.2006 - 04.2012
- Responsible for all aspects of business growth, direct unit sales programs, implementation of new customer management programs and lead a team of 3 sales persons
- Personally closed $2.7m of new and used unit sales consisting of motorcycles, ATVs, watercraft and snowmobiles
- Closely worked with the service center to maximize up-sale of accessories and labor dollars
- Filled in as an additional technician to maximize unit readiness
Chassis Engineer, Sales, Marketing & Public Relations
STaSIS Engineering
06.2006 - 09.2009
- World Challenge privateer, championship winning automotive race team member
- Responsible for sales, marketing, graphic design and photography, fabrication, data acquisition and calibration integration with Audi, Audi UK, Mahle / Cosworth engineers
- Co-created STaSIS Signature Series, Audi dealer installed modification program on new Audi vehicles
- Generated significant revenue and investment for the company
Education
Associate of Science - Computer Science CS50 & CS50AI
Harvard University
Online05-2025
BSME - Mechanical Engineering
University of Washington
Tacoma & Seattle, WA05.2006
Associate of Arts and Sciences - Business management, Marketing, Sales and Related Support Services
Tacoma Community College
Tacoma & Seattle, WA09.2005
Associate of Science - Business Management, Electrical & Mechanical Eng.
EArmy U
FT Lewis, WA & Online07.2004
Skills
- Product planning and management
- Analysis of consumer needs
- Maximizing employee time and financial resources
- Development of sales and marketing strategies
- Confident interpersonal communication
- Ability to identify and resolve issues
- Strong ability to create mutual drive with a team
- Experienced in diverse roles or environments
- Detail oriented and observant
- Leadership team building
- Organizational leadership
- Operational excellence
Timeline
President
Sierra Pro
11.2020 - 11.2024
Chassis Engineer, Sales, Marketing & Public Relations
STaSIS Engineering
06.2006 - 09.2009
Sales and Mechanical Service
Thin Air Motorsports
05.2006 - 04.2012
CTO
VLMspec
05.2004 - 03.2023
BSME - Mechanical Engineering
University of Washington
Associate of Arts and Sciences - Business management, Marketing, Sales and Related Support Services
Tacoma Community College
Associate of Science - Computer Science CS50 & CS50AI
Harvard University
Associate of Science - Business Management, Electrical & Mechanical Eng.
EArmy U
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