Jared Williams
Production Manager/Producer
Summary
Multi-Platform Producer A results oriented multi-platform producer with a deep understanding of digital media and a love of storytelling; a collaborative and strategic leader with a desire to drive innovation at the intersection of media and technology.
Overview
19
19
years of professional experience
4
4
years of post-secondary education
Work History
Production Manager
Paramount
08.2020 - Current
- Implement production aligning personnel, marketing objectives, and client needs to maximize efficiency and develop impactful products
- Advance business objectives by interpreting research/data to develop and maintain marketing strategies across linear and digital platforms
- Establish project approach, identify deliverables; create and manage internal production schedules, keeping assignments focused, prioritized, and on schedule
- Lead communication with internal and external partners; establishing expectations, identifying risks, and sharing team concerns
- Present strategic initiatives and creative concepts to internal and external stakeholders
- Lead internal and client-facing creative meetings, facilitating clients and station personnel through feedback process
- Implement and lead creative team's transition into new workflows and systems
Multi-Platform Producer
Discovery, Inc
06.2017 - 02.2020
- Led development of best-in-class branded experiences across Discovery and Science Channel's digital platforms; was responsible for ideation, strategic oversight, production and promotion of content for each brand's priorities while leveraging key metrics to optimize performance
- Managed Science Channel social team; developed and implemented strategy and voice across branded social accounts, driving a +99% increase in FB video views YoY (743M), a +64% growth in IG followers YoY (1.64M) and a +300% increase in IG engagement YoY (4.4M interactions)
- Managed relationships with key stakeholders, partners, and clients, providing strategic recommendations and optimizing content and product opportunities grounded in performance analytics
- Partnered with Brand Leads to promote their unique objectives, while ensuring that best practices and standards were understood and adhered to
- Partnered with stakeholders to identify key messaging and assemble digital assets to ensure cohesive campaigns across all relevant platforms
- Produced original mid-form video content and promos for digital platforms (.COM, Social, Discovery GO) and linear network
- Defined success for all digital/social initiatives; conducted internal reviews to secure creative approvals and set effective benchmarks to measure impact
- Developed partnerships with media brands and cultural institutions to extend key brands' digital reach
Producer
AT&T
01.2017 - 06.2017
- Directed design and development of digital marketing campaigns promoting consumer enrollment in exclusive offers for premium packages
- Leveraged customer insights to create an improved user experience; responsible for A/B testing across key campaigns
- Led design and editorial teams in the creation of digital marketing campaigns supporting AT&T's OTT and EST products
- Drove sales and managed digital promotion of sports packages, incl. NBA, NFL, MLS, and NHL, that generated over $250 million in seasonal sales
- Led design and development of digital initiatives supporting promotion of PPV events
Senior Producer
AMC Networks
09.2008 - 12.2016
- Oversaw strategy, development, production, and promotion of content and products for digital properties, bolstering the brand's digital presence, while supporting paid and unpaid marketing initiatives
- Built contracts and negotiated terms for the acquisition of short-form video content featured across sundance.tv
- Managed and tracked digital sponsor obligations while identifying digital sales opportunities site-wide
- Supervised SundanceTV's TVE environment, monitoring authenticated and unauthenticated streaming and the strategic rollout of original series and films
- Supervised digital production budgets while maintaining time/cost/quality standards
- Identified and advanced front-end design solutions while maintaining an efficient back-end workflow
Editor and Producer
BoxFresh Pictures
06.2006 - 07.2008
- Partnered with clients to ideate and create consumer-facing programming, incl music videos, trailers, promos, interviews, etc
- Supervised edits and wrote scripts for recurring weekly programming blocks
- Designed and developed customized graphic packages, incl lower thirds, open/end slates
- Prepared edits for broadcast and delivery; exported media according to client specs
Education
Bachelor - Fine Arts
University of Michigan - Ann Arbor
Ann Arbor, MI 08.2002 - 05.2006
Skills
Adobe Creative Suite (Premiere, Photoshop, Illustrator)
undefinedAdditional Information
- 2014 CableFAX Award: The Honorable Woman Show Website
- 2014 CableFAX Award: Rectify Digital Marketing Campaign
- 2014 CableFAX Tech Award: Augmented Reality App 2011
- Webby Awards Honoree: Full Frontal Fashion
Timeline
Production Manager
Paramount
08.2020 - Current
Multi-Platform Producer
Discovery, Inc
06.2017 - 02.2020
Producer
AT&T
01.2017 - 06.2017
Senior Producer
AMC Networks
09.2008 - 12.2016
Editor and Producer
BoxFresh Pictures
06.2006 - 07.2008
Bachelor - Fine Arts
University of Michigan - Ann Arbor
08.2002 - 05.2006
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