Jared Williams
Production Manager/Producer
Summary
Multi-Platform Producer A results oriented multi-platform producer with a deep understanding of digital media and a love of storytelling; a collaborative and strategic leader with a desire to drive innovation at the intersection of media and technology.
Overview
19
19
years of professional experience
4
4
years of post-secondary education
Work History
Production Manager
Paramount
08.2020 - Current
- Implement production aligning personnel, marketing objectives, and client needs to maximize efficiency and develop impactful products
- Advance business objectives by interpreting research/data to develop and maintain marketing strategies across linear and digital platforms
- Establish project approach, identify deliverables; create and manage internal production schedules, keeping assignments focused, prioritized, and on schedule
- Lead communication with internal and external partners; establishing expectations, identifying risks, and sharing team concerns
- Present strategic initiatives and creative concepts to internal and external stakeholders
- Lead internal and client-facing creative meetings, facilitating clients and station personnel through feedback process
- Implement and lead creative team's transition into new workflows and systems
Multi-Platform Producer
Discovery, Inc
06.2017 - 02.2020
- Led development of best-in-class branded experiences across Discovery and Science Channel's digital platforms; was responsible for ideation, strategic oversight, production and promotion of content for each brand's priorities while leveraging key metrics to optimize performance
- Managed Science Channel social team; developed and implemented strategy and voice across branded social accounts, driving a +99% increase in FB video views YoY (743M), a +64% growth in IG followers YoY (1.64M) and a +300% increase in IG engagement YoY (4.4M interactions)
- Managed relationships with key stakeholders, partners, and clients, providing strategic recommendations and optimizing content and product opportunities grounded in performance analytics
- Partnered with Brand Leads to promote their unique objectives, while ensuring that best practices and standards were understood and adhered to
- Partnered with stakeholders to identify key messaging and assemble digital assets to ensure cohesive campaigns across all relevant platforms
- Produced original mid-form video content and promos for digital platforms (.COM, Social, Discovery GO) and linear network
- Defined success for all digital/social initiatives; conducted internal reviews to secure creative approvals and set effective benchmarks to measure impact
- Developed partnerships with media brands and cultural institutions to extend key brands' digital reach
Producer
AT&T
01.2017 - 06.2017
- Directed design and development of digital marketing campaigns promoting consumer enrollment in exclusive offers for premium packages
- Leveraged customer insights to create an improved user experience; responsible for A/B testing across key campaigns
- Led design and editorial teams in the creation of digital marketing campaigns supporting AT&T's OTT and EST products
- Drove sales and managed digital promotion of sports packages, incl. NBA, NFL, MLS, and NHL, that generated over $250 million in seasonal sales
- Led design and development of digital initiatives supporting promotion of PPV events
Senior Producer
AMC Networks
09.2008 - 12.2016
- Oversaw strategy, development, production, and promotion of content and products for digital properties, bolstering the brand's digital presence, while supporting paid and unpaid marketing initiatives
- Built contracts and negotiated terms for the acquisition of short-form video content featured across sundance.tv
- Managed and tracked digital sponsor obligations while identifying digital sales opportunities site-wide
- Supervised SundanceTV's TVE environment, monitoring authenticated and unauthenticated streaming and the strategic rollout of original series and films
- Supervised digital production budgets while maintaining time/cost/quality standards
- Identified and advanced front-end design solutions while maintaining an efficient back-end workflow
Editor and Producer
BoxFresh Pictures
06.2006 - 07.2008
- Partnered with clients to ideate and create consumer-facing programming, incl music videos, trailers, promos, interviews, etc
- Supervised edits and wrote scripts for recurring weekly programming blocks
- Designed and developed customized graphic packages, incl lower thirds, open/end slates
- Prepared edits for broadcast and delivery; exported media according to client specs
Education
Bachelor - Fine Arts
University of Michigan - Ann Arbor
Ann Arbor, MI 08.2002 - 05.2006
Skills
Adobe Creative Suite (Premiere, Photoshop, Illustrator)
Project Management Tools (Asana, Basecamp, Jira, Monday, Spredfast)
Digital Analytics (Adobe Analytics, Crowdtangle, Google Analytics)
CMS (AEM, Brightcove, Drupal, Wordpress)
Social Media (Facebook, Instagram, Twitter, TikTok, Snap)
Additional Information
- 2014 CableFAX Award: The Honorable Woman Show Website
- 2014 CableFAX Award: Rectify Digital Marketing Campaign
- 2014 CableFAX Tech Award: Augmented Reality App 2011
- Webby Awards Honoree: Full Frontal Fashion
Timeline
Production Manager
Paramount
08.2020 - Current
Multi-Platform Producer
Discovery, Inc
06.2017 - 02.2020
Producer
AT&T
01.2017 - 06.2017
Senior Producer
AMC Networks
09.2008 - 12.2016
Editor and Producer
BoxFresh Pictures
06.2006 - 07.2008
Bachelor - Fine Arts
University of Michigan - Ann Arbor
08.2002 - 05.2006