Jarrah Gioconda

Led the creation of a Web Experience team to revamp Bungie’s digital presence post-independence. Spearheaded site redesigns, campaign frameworks, stakeholder partnerships, cross-channel marketing, and analytics strategies, ensuring optimized user experiences, streamlined workflows, and alignment with business goals.

• Built rapid competency in a new industry, leveraging consumer marketing expertise to accelerate growth strategy and elevate D2C experience within a challenging economic climate.
• Part of a task force leading a multi-phase CMS migration from ContentStack to Adobe Experience Manager (AEM). Represented Publishing and Marketing groups in defining requirements, processes, workflows, taxonomy, and marketing / content strategy for the new platform. Advocated for and aligned cross-functional groups on budget, timeline, resources, and expectations, successfully delivering full content migration while evolving Bungie’s component and design library.
• Shaped multi-year plans for publishing and creative campaigns with emphasis on evolving technology and market trends.
• Advised leadership on capacity planning, budget, and resource needs, eventually securing buy-in to hire a dedicated team.
• Introduced and tested new merchandising process that led to $50K ancillary revenue during Thanksgiving holiday season.

Oversaw Seabourn's global web strategy and luxury brand alignment. Led cross-functional teams in digital transformation, web redesigns, and content migrations. Enhanced online experience with personalized marketing, dynamic content management, and compliance with international standards, ensuring high-impact, customer-focused digital operations.

• Led continuous improvement by upgrading CMS (3X) to enable customization of web layouts and components. Led Adobe AEM implementation including strategy, design, development, testing, and content migration, with 17% drop in bounce rate.
• Launched new e-commerce path enabling localization based on country, language, and currency.
• Integrated site elements to elevate merchandising functionality, resulting in higher marketing team capacity, 75% reduction in internal production time, and $100K in first-year cost savings.
• Implemented site analytics and A/B / multivariate testing with consistent MOM growth in lead generation (267% in 30 days).
• Ensured marketing continuity despite Covid-related industry decline and headcount reduction. Advised leadership on long-term marketing strategy, crisis messaging, budgets, and campaign planning.

Clients / Brands: HP, DreamWorks, EA Games (The Sims 3), Taco Bell, Providence Regional Medical Center Directed cross-functional, multi-channel campaigns across digital, TV, radio, and social media. Oversaw project planning, budgeting, scheduling, and asset tracking, enhancing communication and alignment for efficient, quality-driven campaign outcomes.

• Executed high-visibility marketing initiatives and co-branded campaigns (HP B2B Loyalty Program, DreamWorks Kung-Fu Panda 2 campaign), integrating email, microsite development, digital advertising, print, direct mail, and outdoor ads.

Led web production for Expedia’s Cruise section, optimizing assets across 100+ ships and 12 partners. Developed consumer-focused digital experiences through multimedia curation, product integration, and collaboration with analytics and engineering on A/B testing and site functionality enhancements.

• Crafted cohesive brand experiences by following Expedia’s web standards and enhancing the digital journey through thoughtfully curated photos, videos, virtual tours, and editorial content. Integrated product descriptions and merchandising to create an engaging, seamless customer experience.
• Led international photo shoots remotely, coordinating with designers, writers, developers, and photographers worldwide. Ensured every asset reflected our brand and resonated with our audience.
• Managed an extensive, high-complexity multimedia library, collaborating with brand partners, designers, vendors, and Legal/Licensing teams to streamline content usage and keep projects running smoothly.
• Collaborated with the executive team to develop and roll out crisis-response messaging, crafting strategies that upheld brand integrity while navigating challenging situations.
• Promoted to Web Producer for Expedia.com’s North America homepage and primary producer for high-impact partner projects and promotional sections (e.g., LucusFilm/Indiana Jones, Disney, AARP)

Contract via Volt