Jarret Boyles
Cape Coral,FL
Summary
Experienced Program Manager, eCommerce Strategist and Digital Consultant with a demonstrated history of driving success in the automotive industry. I'm currently overseeing all digital operations for a private international auto group with operations in Europe and United States where I leverage expertise in multicultural diverse markets, SEM, SEO, AI, social media, digital retailing, customer satisfaction, and more to enhance dealership performance. Previously, I served as the Mitsubishi Program Manager for the Digital Consultant Team, Audi Modern Retail Consultant, and Team Lead for the Kia Digital Consulting Team.
I have a strong background in team leadership, training, and strategic planning, a proven track record of developing high-performing teams and delivering innovative digital solutions that drive business growth. I bring 20+ years of valuable expertise to forward company objectives and have lived and worked in some of the countries’ largest and most diverse metro markets such as Southern California and South Florida.
Overview
19
19
years of professional experience
Work History
Director of Ecommerce & Marketing
Suncoast Auto Group
07.2024 - Current
- Leveraged professional networks and industry knowledge to initiate new digital strategy that resulted in consecutive months of inventory sales increases, improved inventory turn rates, increased profitability and performance metric increases for all key areas of digital.
- Spearheaded innovative approaches to resource allocation and strategic planning.
- Trained and guided team members to maintain high productivity and performance metrics.
- Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
Program Manager
Unite Digital, LLC.
08.2024 - 03.2025
- I transitioned from the Unite Digital Audi team to the Mitsubishi team and was promoted to Program Manager where I manage the Mitsubishi National field team of digital consultants
Audi Modern Retail Consultant
Unite Digital, LLC.
08.2023 - 07.2024
- I consulted Audi dealerships on SEM, SEO, social media, website cx, mobile optimization, customer Satisfaction, lead handling, sales process, digital retailing, staffing, online reputation, multicultural and Spanish language marketing and more
- I also supported Audi regional stakeholders
- I proactively created deliverables, excel reports, and made training videos
- My consulted stores regularly exceed sales and CSI objectives while maintaining digital performance KPI's above regional and national averages
Team Lead
Shift Digital
08.2019 - 08.2023
- I was promoted to Team Lead and managed, mentored, trained, and onboarded more than half of the consultants on our team
- I encourage open discussions, sharing ideas, and thinking outside the box to come up with creative new ways to help our clients grow
- My team had the lowest employee turnover on the account, consulted the top performing stores in sales volume, program participation, and customer satisfaction
Digital Consultant
Shift Digital
02.2015 - 08.2019
- I consulted Kia dealerships on SEM, SEO, social media, website cx, mobile optimization, customer Satisfaction, lead handling, sales process, digital retailing, staffing, online reputation, multicultural and Spanish language marketing and more
- I helped write Kia's digital playbook for dealers and contributed much of the 'best practices' for lead handling and sales process
- I presented on a number of digital topics at regional meetings and supported the digital team at national meetings
eCommerce Strategist
Meridian Auto Parts
08.2014 - 02.2015
Director of eCommerce & Fleet
Group 1 Automotive
05.2013 - 07.2014
Director of eCommerce & Marketing for Ford/Lincoln Dealerships
Ford Motor Company
04.2006 - 04.2013
Education
Business Management
Fairmont State University
Fairmont, WVSkills
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Customer Relationship Management (CRM)
- Website User Experience (UX)
- Digital Strategy
- Social Media Marketing
- Vendor Management
- Email marketing
- Online Reputation Management
- PowerPoint
- Google Analytics
- Data analysis
Additional Information
www.linkedin.com/in/jarret-boyles-68a30648
Timeline
Program Manager
Unite Digital, LLC.
08.2024 - 03.2025
Director of Ecommerce & Marketing
Suncoast Auto Group
07.2024 - Current
Audi Modern Retail Consultant
Unite Digital, LLC.
08.2023 - 07.2024
Team Lead
Shift Digital
08.2019 - 08.2023
Digital Consultant
Shift Digital
02.2015 - 08.2019
eCommerce Strategist
Meridian Auto Parts
08.2014 - 02.2015
Director of eCommerce & Fleet
Group 1 Automotive
05.2013 - 07.2014
Director of eCommerce & Marketing for Ford/Lincoln Dealerships
Ford Motor Company
04.2006 - 04.2013
Business Management
Fairmont State University
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