Performance-driven Vice President with 15+ years of experience aligning systems with business requirements, policies and company cultures. Passionate about applying excellent organization and communication skills to manage and lead teams. Results-oriented individual well-versed in interfacing and consulting on business processes to drive results based on sound judgment.
Overview
19
19
years of professional experience
Work History
VP, Creative Operations
Saatchi & Saatchi
02.2021 - Current
Managed collaborative initiatives across Saatchi departments and Publicis Groupe agencies in service of T-Mobile and Metro by T-Mobile.
Developed and evolved systems and procedures to improve operational efficacy between teams and partners
Worked closely with agency leaders within Publicis Groupe in support of new business efforts
Lead and mentored a team of project managers, supporting a culture of creative collaboration in pursuit of exceeding client expectations with our multi-channel work
Effectively managed creative and agency resources, in collaboration with Finance and HR to maintain cost efficiency while ensuring project success
Digital Project Management Lead
Brooks Running
09.2020 - 02.2021
Built operational process for newly formed digital and editorial creative teams
Coordinated with cross-functional teams to resolve project issues and mitigate risks
Monitored performance of brand and editorial executions to identify areas of improvement and adjustments resulting in increased editorial website traffic
Worked closely with Production Team in support of execution of editorial video and photo content
Associate Director of Project Management
Publicis Seattle
01.2018 - 08.2020
Performed tasks central to project progress, including initiating, scheduling, and managing multiple simultaneous content campaigns, both traditional and digital, for T-Mobile account
Identified key resources and worked closely with multiple departments to ensure teams delivered against milestones on or ahead of schedule
While servicing T-Mobile, provided lead project management support to pro bono client, KEXP Radio
Supported new business initiatives, which included successful win of Metro by T-Mobile brand
Sr. Director of Branded Content
ABOVE AVERAGE
01.2014 - 01.2018
Developed, produced, and managed multiple simultaneous content campaigns for assigned clients
End-to-end creation and project management of both online and offline video productions, provide team support, and ensure delivery of targeted results
Formulate project strategies and parameters including budget scopes, timelines, and processes
Supervise productions and allocate resources to support teams throughout project lifecycle
Key Accomplishments/Projects:
Produced content including social and long-form web videos and national TV advertisements for high-profile clients including Verizon, TRESemmé, Coca-Cola/Fruitwater, Pepsi, JEEP, Lenovo, Hyundai, Converse, and Mondelez
As first branded content team member, developed department processes and workflows with executive leadership to grow team and become key revenue-generating division within company
Played key role in developing long term client relationships, resulting in multiple on-going campaigns.
Director of Branded Content & Production
MEDIACOM
01.2013 - 01.2014
Provided end-to-end oversight for production activities including interacting with and managing vendors, agencies, and external customers; developed overall content initiatives and strategies
Fostered relationships with freelance production partners and agencies
Mentored junior team members and new hires to ensure company and client satisfaction and branding consistency
Key Accomplishments/Projects:
Developed custom campaigns for high-value clients including Discover, AARP, Dell, Volkswagen, and Almay
Streamlined production processes and enhanced productivity by partnering with internal teams to establish appropriate workflows and effective communication
Led production staff and graphics team members ranging from few employees to 20+, dependent upon project, vendors, and scope of work.
Director of Production & Development
DIGITAL BROADCASTING GROUP / DEFY MEDIA
01.2007 - 01.2013
Oversaw creative development of creative concepts and produced web productions including reality, documentaries, scripted comedies, dramas, and editorials
Managed project budgets, resources/resourcing, timelines, creative strategy, and delivery/execution
Established and improved production processes for internal teams and projects; implemented workflows and ensured processes were followed
Key Accomplishments/Projects:
Built creative and production departments from ground-up as first employee of Digital Broadcasting Group
Produced and managed more than 30 branded projects for clients including Diet Coke, Toyota, and HP
Developed yearlong programming schedule for home-grown YouTube channel, SpacesTV; served as Executive Producer for three original series on this channel.
Associate Producer
FOGLIGHT ENTERTAINMENT
01.2005 - 01.2006
Assisted in all phases of production including concept creation, filming/completion of concept, editing, and final delivery
Maintained tape archive and created database for accurate and ease of access
Completed administrative functions including expense reports, general communication and inquiries, and communicating financial status to applicable stakeholders including finance department and executives
Key Accomplishments/Projects:
Aided in production activities for MTV, VH1, Starz, Discovery, and History Channel campaigns.
Education
Bachelor of Science - Entertainment Business
Full Sail University
Winter Park, FL
Associate of Science - Film
Full Sail University
Winter Park, FL
Skills
Operations Management
Strategic Planning & Development
Integrated Content Management
Brand Management
Sales & Marketing Presentations
Leadership & Mentoring
Timeline
VP, Creative Operations
Saatchi & Saatchi
02.2021 - Current
Digital Project Management Lead
Brooks Running
09.2020 - 02.2021
Associate Director of Project Management
Publicis Seattle
01.2018 - 08.2020
Sr. Director of Branded Content
ABOVE AVERAGE
01.2014 - 01.2018
Director of Branded Content & Production
MEDIACOM
01.2013 - 01.2014
Director of Production & Development
DIGITAL BROADCASTING GROUP / DEFY MEDIA
01.2007 - 01.2013
Associate Producer
FOGLIGHT ENTERTAINMENT
01.2005 - 01.2006
Bachelor of Science - Entertainment Business
Full Sail University
Associate of Science - Film
Full Sail University
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