Jarrett Allen
Readyville,Tennessee
Summary
Dynamic Event Marketing Specialist with a proven track record at O'Reilly Auto Parts, excelling in corporate events and strategic communications. Expert in maximizing ROI through data-driven insights and fostering client relations. Adept at negotiating sponsorships and enhancing brand awareness, driving successful promotional initiatives while cultivating strong stakeholder partnerships.
Overview
5
5
years of professional experience
Work History
Event Marketing Specialist
O'Reilly Auto Parts
Murfreesboro, TN
05.2023 - Current
- Coordinated logistics for multiple events simultaneously, demonstrating exceptional organizational skills.
- Leveraged data-driven insights to optimize overall marketing tactics.
- Maximized ROI by consistently monitoring campaign performance metrics.
- Secured sponsorships and partnerships for increased revenue and event support.
- Orchestrated community outreach efforts, fostering positive relationships between the organization and key stakeholders.
- Enhanced brand awareness through the execution of successful promotional events and activations.
- Conducted post-event analysis to identify areas of improvement for future initiatives.
- Generated leads through targeted networking at industry conferences and trade shows.
- Created visually compelling marketing materials, capturing the attention of target audiences.
- Established onsite activation displays and vendor operations zones.
- Arranged tents and various display items for event activation.
General Manager
O'Reilly Auto Parts
Murfreesboro, TN
12.2021 - 05.2023
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Developed and implemented strategies to increase sales and profitability.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
Assistant Manager
O'Reilly Auto Parts
Murfreesboro, TN
06.2021 - 12.2021
- Supervised day-to-day operations to meet performance, quality and service expectations.
- Maintained a clean, safe, and organized store environment to enhance the customer experience.
- Developed strong working relationships with staff, fostering a positive work environment.
- Monitored cash intake and deposit records, increasing accuracy, and reducing discrepancies.
Parts Specialist
O'Reilly Auto Parts
Murfreesboro, TN
06.2020 - 06.2021
- Issued parts to technicians to complete customers' repairs.
- Served customers in-store and by telephone to answer questions and place orders.
- Collaborated with service technicians to identify required parts for repairs, minimizing delays and enhancing productivity.
- Provided exceptional customer service by promptly responding to inquiries, resolving issues, and consistently going above and beyond to exceed expectations.
Education
Music Education
Tennessee Technological University
Cookeville, TNOakland High School
Murfreesboro, TN05.2019
Skills
Corporate Events
Event Marketing
Sales Management
Vendor Management
Successful Negotiation
Expense Reports
Internal Communications
Communication
Microsoft Office
Customer Satisfaction (CSAT)
Strategic Communications
Client Relations
Critical Thinking
Sales and Marketing
Negotiation
Event
Live Events
Management
Event management
Time reporting
Project plans
Calendars
Corporate communications
Timeline
Event Marketing Specialist
O'Reilly Auto Parts
05.2023 - Current
General Manager
O'Reilly Auto Parts
12.2021 - 05.2023
Assistant Manager
O'Reilly Auto Parts
06.2021 - 12.2021
Parts Specialist
O'Reilly Auto Parts
06.2020 - 06.2021
Music Education
Tennessee Technological University
Oakland High School