Jarrett Flinn
Lake Balboa,USA
Summary
Dynamic executive with extensive experience at Warner Bros, specializing in content licensing and programming strategy. Proven track record in developing KPIs and optimizing sales narratives, while mentoring teams and enhancing cross-functional collaboration. Adept at market analysis and financial planning to achieve company initiatives & driving revenue.
Overview
20
20
years of professional experience
Work History
Executive Director: Content Distribution
Warner Bros Global Insights & Analytics
Burbank, USA
04.2018 - Current
- Direct daily operations and long-term deliverables for the Content Distribution research arm, synthesizing complex data into compelling research narratives to maximize value for licensing to on-demand and linear services.
- Develop unique KPIs and programming strategies to optimize internal and external sales performance.
- Model & forecast future viewership estimates to inform long-term financial planning and Ad Sales strategy.
- Communicate market trends and troubleshoot challenges, directly supporting high-yield sales initiatives.
Director: Distribution Sales
Warner Bros Media Research & Insights
Burbank, USA
10.2013 - 03.2018
- Provide insights to inform Content Licensing, Digital Sales, Home Video, and Corporate Executive Offices.
- Mentored junior staff in research techniques and best practices within the industry.
- Collaborated with stakeholders to identify market trends and audience preferences while maximizing the utility of existing research assets
- Streamlined data processes by working with third-party vendors to build an evolving, flexible research database.
Manager
Warner Bros Media Research & Insights
Burbank, USA
11.2010 - 10.2013
- Spearheaded the development of sales presentations for the syndication launch of properties.
- Managed key distribution assets, including the Friends 3rd cycle renewal and specialized African-American Sitcom sales decks.
Senior Research Analyst
Warner Bros Media Research & Insights
Burbank, USA
09.2007 - 11.2010
- Analyzed data from viewer engagement metrics to inform strategic decisions.
Analyst / Jr. Analyst
Warner Bros Media Research & Insights
Burbank, USA
09.2005 - 09.2007
- Established a foundation in Nielsen data, producing local market pitches and daily rating recaps for executive leadership.
Education
Bachelor of Science - Marketing
Western Carolina University
06-2003
Skills
- Content Licensing
- Programming Strategy
- Market Analysis
- KPI Development
- Financial Planning
- Sales Narrative
- Product Integration
- Team Mentorship
- Cross-Functional Teamwork
- Operations Management
Core Competencies
Programming Strategy, Market Trend Analysis, KPI Development, Financial Planning, Syndication, SVOD/AVOD Licensing, Sales Narrative Development, Product Integration, Team Mentorship, Multi-Departmental Collaboration, Operations Management
Timeline
Executive Director: Content Distribution
Warner Bros Global Insights & Analytics
04.2018 - Current
Director: Distribution Sales
Warner Bros Media Research & Insights
10.2013 - 03.2018
Manager
Warner Bros Media Research & Insights
11.2010 - 10.2013
Senior Research Analyst
Warner Bros Media Research & Insights
09.2007 - 11.2010
Analyst / Jr. Analyst
Warner Bros Media Research & Insights
09.2005 - 09.2007
Bachelor of Science - Marketing
Western Carolina University