JARRETT S. TILTON
Marketing
Woodstock,Georgia
Summary
Experienced and Strategic Vice President Marketing and Chief Marketing Officer with over 15+ years experience in Growth Marketing, Demand Generation, . Branding, Digital Marketing, Marketing Operations, Marketing Communications, Product Marketing and AI. Expertise in B2B, B2C, and B2B2C generating over $5 Billion in career ARR across 9 Global teams. Adept at creating and executing Omnichannel campaigns across the full Marketing stack. Lead and mentor teams through GTM strategies generating rapid growth at scale. Vertical Industry experience spans Industrial Safety, Supply Chain & Logistics, Material Handling, 3PL, Travel, Retail, Food & Beverage, Technology, SaaS, Telecommunications, FinTech, Healthcare, Life Sciences, Pharmaceutical, Hospitality, Automotive, Media, CPG, Agencies and Consultancies.
Overview
15
15
years of professional experience
Work History
VP of Marketing
DEKRA North America
10.2023 - Current
- Delivered 150% increase in Marketing Influenced Revenues totaling $20M+ by restructuring North America Marketing team, implementing Lead to Revenue Data models and deploying AI driven Digital Marketing and advertising programs
- Improved Marketing Influenced Opportunity Pipeline 35% for Consulting & Training, Testing, Audits and Certifications deploying new Sales Enablement platforms and enhanced Sales Force Marketing Cloud automation
- Launched new branding and engagement campaigns in NA improving DEKRA’s brand recognition, messaging and recall to core buyer segments across business
Head of Marketing
Honeywell Safety & Productivity Solutions
07.2021 - 05.2023
- Restructured and launched new Global Demand Generation strategy and Center of Excellence through digital transformation, resulting in $526M in marketing-generated pipeline and $302M in marketing-generated revenue growth during 2021-2022 exceeding targets by 130%
- Influenced another $2B in revenues from Marketing campaigns including 80% increase in SaaS revenues of $80M
- Directed and led Global Sales and Marketing team Strategy transitioning from Solutions-based to vertical industry-based model shifting branding and messaging strategies for SMBs and Enterprise accounts in 9 months resulting in $300 million increase in new Pipeline and $100 million in new order revenues in 2023
- Developed and administered multi-million dollar annual Global Marketing budgets ensuring alignment with business unit’s strategy, Finance and strategic marketing plans while driving execution, revenue growth, expanded margins, $25M in new revenues and 36-1 ROMI
- Developed and launched 1: Few Global ABM programs creating and implementing new Personas, Customer Journeys, Playbooks and Intent-based customer data models generating $200M in new pipeline and $40M in revenues first 8 months after launch
- Restructured and deployed integrated Global Content model that included new branding, sales collateral, value propositions, customized solution videos, webinars, and podcasts resulting in impressive 40% improvement in segment marketing campaigns and increasing engagement for SaaS products and Automation Solutions
- Spearheaded Omnichannel campaigns using AI and content marketing boosting marketing qualified leads (MQLs) over 100% year-over-year and 3X expansion of Enterprise Software SaaS pipeline 2022-2023
- Increased global website traffic by optimizing UX page design and aligning SEO and Paid Search resulting in 25% lift in site traffic
Director Demand Generation
Honeywell Safety & Productivity Solutions
01.2021 - 07.2021
- Architected and launched new Global Demand Generation model, recruited additional team members, and introduced lead to revenue management and marketing automation platforms transforming company's Global marketing model
- Designed and implemented worldwide lead-to-revenue data model that resulted in top-notch channel attribution and lead management tracking for all solutions leading to remarkable 200% surge in leads
- Developed and supervised strategic omnichannel and digital marketing campaigns that utilized targeted messaging and sales playbooks, producing 130% year-over-year increase in marketing qualified leads (MQLs) and 158% increase in year-over-year marketing generated pipeline.
Director Channel Marketing
Honeywell Safety & Productivity Solutions
06.2020 - 01.2021
- Created and implemented new Global Channel Partner model fostering collaboration among global regions including MDF and digital co-funding programs with partners, resulting in $35M in new channel revenues
- Successfully led and managed Channel Partner Leadership Council resulting in improved scorecards and 30% increase in partner satisfaction
- Designed and executed comprehensive Go To Market strategies to boost channel expansion in North America and EMEA, leading to significant increase of 20% in Honeywell Voice warehouse solutions' global channel sales in 2020.
Senior Marketing Manager
Honeywell Building Technologies
05.2019 - 06.2020
- Accelerated Honeywell's Commercial Security Sales and Marketing digital transformation by developing tailored vertical industry GTM plans including targeted personas and customer journeys, producing new content across eight verticals delivering $8.4M in marketing-generated revenue (MGR) and $17.4M in new pipeline
- Overhauled vertical marketing programs creating personalized content and sales materials, revamping digital marketing strategy, and establishing Global Sales Resource Center leading to 70% surge in marketing generated pipeline and 15-1 return on marketing investments - ROMI
- Created and implemented four new brand campaigns including rebranding Pro Watch portfolio and launching Intelligent Consoles brand driving 20% increase in ARR for both in 2019 - 2020
- Launched innovative Outsourced Telesales model deploying teams in North America and Europe, resulting in 30% increase in sales accepted leads (SALs) in 1st month and $20M in new pipeline for Honeywell Commercial Security Global Sales teams
- Managed shift to Digital model by expanding Paid Media, Social Marketing, revamping SEO, driving Web transformation, Events lead capture, and optimizing Lead generation model, resulting in 35% improvement and 40% increase in site traffic
Senior Director Marketing
Perficient Digital
12.2017 - 03.2019
- Launched new Marketing Automation Practice in Digital Marketing Agency, driving $2.1M in contracted revenue and $900K in Year 1 billed revenues across Agency, Partner, and Business Unit teams
- Lead Practice with Partners, vendors and clients
- Created and implemented Marketing Automation IQ surveys and scorecards, wrote and published thought leadership content on marketing blog posts, digital channels, strategy, and analytics, generating $2.5M pipeline growth for Marketing Cloud and Automation Services across Adobe, AWS and Microsoft Partner Cloud platforms
- Brokered $1.8M multi-year Digital Transformation contract with leading Financial Services, Banking, and Insurance Services for Adobe Marketing Cloud implementation, campaign management, and personalization platform across all client LOBs
- Developed Customer Journey Designs, end-to-end Omnichannel Marketing process, Demand Marketing, and future state roadmaps for leading North American Health Insurance provider for deployment on Salesforce Marketing Cloud, resulting in $500K contracted revenue for agency
- Designed and launched Branded Marketing Automation Delivery Models, including Strategic (IQ), ABM Services, Deployment (Build), and Managed Services (Run), reducing operating costs by $1.8 Million
Chief Marketing Officer, Vice President of Marketing
Interactive Marketing Solutions Group
09.2014 - 12.2017
- Improved lead gen on Aflac.com by implementing digital program enhancements, rolling out Dynamics CRM, and revamping search and email marketing resulting in 25% increase in site traffic and 50% increase in lead conversion to policy page
- Developed web services solution for AFLAC's 3rd Party managed field marketing teams, which allows for seamless B2B data integration and automated updates to over 3,500 city and agent sites
- Negotiated $1.2M branded entertainment programming deal worth $1.2M for Microsoft with prominent banking client in Southeastern US in support of significant re-brand campaign
- Reorganized PGi Saas and Marketing Solutions to boost Average Revenue Per Sale by 25% leading to annual revenue surge of $2.3 million from their $5 million revenue base
- Transformed Ecommerce marketing for leading start-up e-Retailer launching targeted segment marketing via comparison shopping engines, search and affiliate marketing, email generating $2M in sales
- Applied SEO and web optimization enhancements and redesigned customer experience campaigns for leading financial services provider increasing online lead conversion rate from 1.5% to 5.6%
- Built and launched new Marketing Automation Practice for N3 client for Partners, vendors and clients
- Developed and implemented innovative branded product suite of comprehensive Marketing Automation, Social and Digital Services delivering robust End-to-End Demand Generation Engines across N3 global clients creating $2.5M in new pipeline for Digital Services for N3 client
- Directed and delivered $1.5M of campaign management services for Microsoft’s SMB and Enterprise clients across four continents, including Marketing Automation, Digital and Telesales initiatives in Europe, LATAM, Middle East & Africa, and North America, resulting in 30% growth in direct and Partner business in 2014-2015 for N3 client
- Directed enhancements and architecture buildout of Marketing Automation platforms, Digital Services & Analytics Reporting on Marketing Automation and Digital programs generating $2.5 million in new business growth 2014-2015 for N3 client
Director of Demand Generation & Digital
SAP Ariba
12.2012 - 09.2014
- Launched end-end marketing operations process, restructured global digital marketing team, and developed targeted global SaaS product strategies and Demand Gen Model for Contract Management and Order Management Software, increasing Ariba revenues by $40 million among key enterprise accounts in 2013 for this leading global SaaS provider
- Developed and implemented global lead generation model, tag management, analytics, and digital performance reporting integrating Adobe Cloud, Sprinklr, Eloqua Lead Management, and CRM, streamlining tracking, attribution, pipeline, and revenue management
- Drove Website enhancements, content marketing updates, paid advertising, and branded campaign delivery resulting in 160% increase in Paid Search Conversions, 52% improvement in SEO, and 54% reduction in cost per lead (CPL)
Education
Bachelor of Science - Political Science and International Studies
Georgia Southern University
Statesboro, GASkills
Product Marketing
Growth Marketing
Social Marketing
Search Engine Optimization (SEO)
Strategic Marketing
Sales Enablement
Digital Marketing
Marketing Communications
ABM
Demand Generation
Conversion Rate Optimization (CRO)
Branding
Other Experience
Vice President Marketing | Digitas – Modem Media | Atlanta, Georgia January 2006 – October 2007
Director Ecommerce Marketing |Cingular – AT&T Wireless | Atlanta, Georgia January 2004 – July 2005
Global Marketing Solutions Manager | The Coca-Cola Company | Atlanta, Georgia June 1997 – June 2003
Affiliations
Adobe Marketing Cloud - Marketing Channels – 2013, American Marketing Association - Marketing Boot Camp (No expiration)
AFFILIATIONS
Atlanta Interactive Marketing Association (Board Member), AT&T Asia-Pacific Customer Advisory Council (Past Member), Omicron Technology Management, ECommerce Network, Chief Marketing Officer (CMO) Network, Digital Marketing Group, SocialMedia.Org (Member), Digital Marketing Association, American Marketing Association
Interests
INFLUENCER AND PUBLISHER LINKS
https://jtiltoncv.com
https://sps.honeywell.com/us/en/support/blog/automation/three-strategies-overcoming-common-dc-challenges https://sps.honeywell.com/us/en/support/blog/automation/key-components-connected-dc https://sps.honeywell.com/us/en/support/blog/automation/enable-possible-with-automation https://sps.honeywell.com/us/en/support/blog/automation/inspire-future-of-business-with-automation
Timeline
VP of Marketing
DEKRA North America
10.2023 - Current
Head of Marketing
Honeywell Safety & Productivity Solutions
07.2021 - 05.2023
Director Demand Generation
Honeywell Safety & Productivity Solutions
01.2021 - 07.2021
Director Channel Marketing
Honeywell Safety & Productivity Solutions
06.2020 - 01.2021
Senior Marketing Manager
Honeywell Building Technologies
05.2019 - 06.2020
Senior Director Marketing
Perficient Digital
12.2017 - 03.2019
Chief Marketing Officer, Vice President of Marketing
Interactive Marketing Solutions Group
09.2014 - 12.2017
Director of Demand Generation & Digital
SAP Ariba
12.2012 - 09.2014
Bachelor of Science - Political Science and International Studies
Georgia Southern University
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