Jarrod Lucas
Gilbert,AZ
Summary
As a seasoned Chief Operating Officer with extensive experience in marketing, sales, and operational management, I have consistently demonstrated my ability to drive business growth, enhance operational efficiency, and lead high-performing teams. My career has been marked by successful implementations of strategic initiatives, development of data-driven solutions, and a strong commitment to client relationship management.
In my role at Bullseye Branding, I spearheaded the implementation of the Entrepreneurial Operating System (EOS), which significantly improved the division's ability to meet 90-day priorities by enhancing operational efficiency and accountability. My efforts in developing custom Salesforce objects led to a substantial increase in client acquisition, showcasing my proficiency in leveraging technology for business growth.
Overview
13
13
years of professional experience
13
13
years of post-secondary education
Work History
Chief Operating Officer
Bullseye Branding
02.2023 - Current
- Spearheaded the implementation of the Entrepreneurial Operating System (EOS), identifying and resolving bottlenecks with over-capacity employees. This initiative improved the division's ability to meet 90-day priorities from 65% to 90%, enhancing operational efficiency and accountability.
- Implemented and developed custom objects in Salesforce that led to the utilization of key function metrics. Created a predictable funnel for leads to meetings to signed clients, increasing client acquisition from an average of 3 clients per quarter to 8 clients per quarter.
- Streamlined visibility from media buys per client by creating systems that allowed real-time data updates, reducing the delay from two weeks to a few hours. This enhancement provided clients with up-to-date data for informed decision-making.
- Integrated data analytics plugins with Looker Studio, providing clients with real-time insights that led to new discoveries in their business, resulting in a 37% increase in revenue on 18% less ad spend.
- Represented the company at over 10 national conferences as a guest speaker, establishing Bullseye Branding as a thought leader in the marketing space and increasing brand recognition by 15%.
- Cultivated and maintained a network of over 200 clients, partners, and industry influencers, strengthening the company's market presence and contributing to a 25% increase in client retention.
- Managed nationwide accounts, achieving a 95% client satisfaction rate and expanding market footprint by 20% through strategic relationship management.
- Led the sales department, implementing strategic initiatives that resulted in a 40% sales growth and a 35% improvement in overall performance within the first year.
Chief Operating Officer
IRBY Group
01.2020 - 01.2023
- Led a data analysis that discovered 50% of appointment cancellations occurred when the appointment was set outside of a three-day window. Implemented a change to set appointments within 72 hours, increasing the lead-to-appointment attended rate from 18% to 45%.
- Conducted EOS and Scaling performance reviews for 7 director-level employees, improving "speed to green" metrics. Achieved an average correction time of 35 days from red to green across 5 of the 7 divisions, down from 90 days, resulting in enhanced division performance.
- Created visualizations of metrics that helped agents buy into performance improvement plans. Developed departmental KPIs for each agent's marketing efforts, leading to an increase in the number of performing agents from 7 to 19 within six months.
- Managed a $3-5 million marketing budget, increasing ROAS from 2.7 to 4. Enhanced direct mail ROI by refining data lists, creatives, and A/B testing. Improved CPL for TV media buys through weekly adjustments to lead flow. Ran social ads that increased traffic by 43% and led a website redesign that boosted accounts by 80%, generating 350+ weekly leads. Worked with audio engineers to increase inbound call hold time from 20 seconds to 48 seconds and designed call routing systems to improve answer rates. Managed SMS and email campaigns, expanding the buyer list from 150 to over 1,000 through segmented messaging. Established large client relationships and hedge fund acquisition buy boxes, increasing average transactions per client from 1.8 to 3.
- Created Lucidchart accountability charts, organizational charts, and key process maps, reducing the average time for a sales employee to perform from 180 days to 90 days by improving clarity and accountability in roles and processes.
- Coordinated business coaches to speak, empower, and inspire company leaders. Created opt-in coaching relationships with outside mentors, resulting in increased Net Promoter Scores, growth in COG scores, and an 11% increase in positive performance reviews.
- Spearheaded Salesforce development in recruiting by creating email campaigns, automations through Flows, and social outreach to increase candidate interviews attended. Utilized tracking to adjust candidate avatars, reducing the time from new hire to performing rep from 180 days to 90 days, and increasing the percentage of performing reps.
- Organized weekly, monthly, quarterly, and annual strategic meeting agendas, ensuring thorough financial planning and review, which improved budgeting accuracy and enhanced fiscal accountability across the company.
- Won "Warrior of the Year Award" at the year-end ceremony, receiving the highest number of votes out of 212 employees for outstanding leadership and significant contributions to the company's growth and success.
Director of Marketing
Ashurst and Niemeyer
06.2019 - 01.2020
- Collaborated with the sales department to ensure consistent branding and sales strategies. Developed and implemented data-driven sales goals and dashboards, resulting in a 17% overall sales improvement within 90 days. All nine real estate agents showed individual performance improvements.
- Developed go-to-market strategies for ongoing projects and initiated significant changes in performance culture, reporting, KPIs, and sales tools. Reduced the speed to market a property from two weeks to three days, resulting in faster deal conversions and a 22% decrease in time from signing a listing agreement to selling the property.
- Utilized the CRM Boomtown to improve agent engagement and lead follow-up processes. Increased CRM usage by 100% for seven out of nine agents. Enhanced contact frequency per record from one time to six times on average. Reduced the average time to lead from 30 days to 30 minutes, significantly boosting lead responsiveness.
- Optimized ad spend by editing and processing all social media campaigns, resulting in higher ROI and more effective use of marketing budget.
- Developed an A/B testing process that compared higher-performing ads with new, unproven trends. Established three new creative outlets through this method, contributing to an increase in ROI.
- Curated quarterly presentations on marketing performance, future media recommendations, and alignment of priorities based on annual goals. Approved quarterly recommendations led to a 17% increase in sales, a 22% decrease in time to sell, and improved speed of communication in the CRM.
Director of Integration
JWRE
08.2017 - 05.2019
- Conducted ongoing research to stay current with trends, real estate regulations, and requirements. Formed processes to adjust compliance ahead of time, leading to no disruptions from state or national real estate commission changes.
- Led recruiting efforts for local agents, creating content and performance plans to engage 1-3 million dollar producers in the local market. Recruited key players, increasing team size from 7 to 33 agents, and boosting company volume from $56 million to $212 million.
- Created visualizations of metrics that helped agents buy into performance improvement plans. Developed departmental KPIs for each agent's marketing efforts, leading to an increase in the number of performing agents from 7 to 19 within six months.
- Spearheaded the creative department, producing longer-form videos at a lower frequency, which improved quality, reach, and engagement per piece. This led to a 42% increase in website traffic and higher social media engagement across Facebook and Instagram.
- Conducted competitor analysis across leading entities in Baldwin and Mobile County to study their use of emerging technologies and practices. Implemented two to three partnerships with competitors, resulting in a 12% increase in sales, a 15% increase in gaining listings, and an 8% improvement in speed to sell from listings.
- Worked continuously to reduce costs with the CRM, vendor relations, and media agencies, improving bottom-line performance by reducing expenses for similar or same services. Achieved a 2% to 12% cost reduction across multiple vendors, relationships, and systems.
- Individualized details of the entire company and associated teams, leading to data-driven decisions on market strategies and terms for new recruits. Adjusted commission splits based on agent performance (e.g., 90-10, 80-20, 50-50), which increased overall company volume by recruiting the right players and improving their performance from previous brokerages while providing benefits to the new brokerage.
Real Estate Agent
JWRE
01.2015 - 05.2019
- Negotiated, facilitated, and managed real estate transactions.
- Communicated with clients to understand property needs and preferences.
- Managed contracts, negotiations, and all aspects of sales to finalize purchases and exceed customer expectations.
- Advised clients on market conditions and property value for informed decision-making.
Leasing Manager
ACH Properties
01.2012 - 12.2013
- Managed client relationships, achieving a 95% client satisfaction rate and a 20% increase in repeat business.
- Developed and executed marketing strategies, resulting in a 30% increase in potential buyer inquiries and a 15% increase in property sales.
- Conducted property showings and negotiations, leading to a 25% increase in closed deals and a 10% higher average sale price.
- Coordinated with legal, financial, and construction professionals, ensuring 100% compliance and smooth transaction processes, reducing closing times by 15%.
Education
Bachelor of Science - Business Marketing
Troy University
Troy, AL 05.2001 - 05.2014
Skills
Salesforce
Google Workspace Admin
Zapier
Meta Ads
Google Ads
WordPress
Mentoring
Critical Thinking
Time Management
Networking
Public Speaking
Analytical Skills
Timeline
Chief Operating Officer
Bullseye Branding
02.2023 - Current
Chief Operating Officer
IRBY Group
01.2020 - 01.2023
Director of Marketing
Ashurst and Niemeyer
06.2019 - 01.2020
Director of Integration
JWRE
08.2017 - 05.2019
Real Estate Agent
JWRE
01.2015 - 05.2019
Leasing Manager
ACH Properties
01.2012 - 12.2013
Bachelor of Science - Business Marketing
Troy University
05.2001 - 05.2014