Bally CMP
Jarrod McClung
Casino Marketing
Chico,CA
Summary
Way' inca isqwist Jarrod McClung. I am a Marketing professional in the world of Indian Gaming I am seeking to contribute to a high performing Marketing team with my skills in Project Management, Programming Development and Marketing Leadership.
Overview
9
9
years of professional experience
4
4
years of post-secondary education
Work History
Promotions & Events Manager
Rolling Hills Resort & Casino
4 2023 - Current
- Develop promotional programming utilizing a $2M+ budget for retail and targeted segments to increase market share
- Manage all internal entertainment including Event Center, Center Bar and all F&B venues
- Lead implementation of Click Up Project Management software to streamline Creative Marketing Requests, Core Mailer design, Advertising Agency Projects and Promotions, Direct Mail & Entertainment deliverables.
- Lead monthly P&L Review to determine any necessary accruals or reclassifications and present any notable variances to executive leadership
Marketing Events Manager
Little Creek Casino
07.2021 - 04.2023
- Effectively leveraged a $2M+ annual budget to develop promotional programming including Continuity Programs, Hero Promotions, and VIP events to influence player behavior, increase loyalty and create incremental gaming revenue
- Strategically built the entertainment calendar for a 1,500 capacity venue utilizing historical data and market trends
- Built and lead Monday.com project software to ensure timely deployment of digital and print campaigns, completion of project tasks, and efficient management of department Marketing requests
- Wrote compelling copy for collateral, e-blasts, direct mail, and text messages
- Assisted in proofing of creative material, kiosk promotional builds, and offer builds in player tracking system
- Created Pro Forma & Post Forma template for utilization to project and analyze performance of Entertainment
Promotions Manager
Hard Rock Hotel & Casino Sacramento
10.2020 - 06.2021
- Wrote promotional rules and coordinate approval with the casino's regulatory body
- Hired, trained and lead a high performing team that built and executed daily promotions including vehicle giveaways, slot tournaments, Table Games Tournaments, Cash Giveaways and Continuity Programs
- Created all promotions utilizing PKMS and EBS software
Promotions Manager
Colville Casinos
12.2019 - 09.2020
- Developed promotions for three casino properties with unique markets to drive trips and rated revenue
- Hired and trained Player Club Representatives to assist members and run promotions
- Oversaw Bally's Promotional and Elite Bonsuing Suite (EBS) modules
Promotions Supervisor
Hard Rock Hotel & Casino Sacramento
09.2019 - 12.2019
- Assisted in building pre-opening database through offsite activations and VIP enrollment parties.
- Oversaw Free Bet implementation on the Everi Kiosk platform according to tiered offer matrices.
- Trained promotions team on promotional coordination and execution
Promotions & Events Coordinator
Lucky Eagle Hotel & Casino
10.2017 - 09.2019
- Planned and executed events for high worth players
- Procured product for continuity programs to increase player loyalty over competition
- Managed event logistics and operations for indoor and outdoor concerts
Events Specialist
Colville Casinos
10.2016 - 10.2017
- Coordinated promotions for three casino properties
- Built events in Ticketmaster platform for concerts and MMA events
- Booked acts for two night clubs with a combined $300,000+ budget
Tribal Gaming Agent
Colville Tribal Gaming Commission
09.2015 - 10.2016
- Observed promotions for asset and game protection
- Conducted audits to determine compliance with applicable rules and procedures
- Created reports on incidents and violations of interest
Education
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University of Washington
06.2017 - 05.2017
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University of Oregon
01.2011 - 05.2015
Skills
Project Management
Software
Everi Powerkiosk
IGT Patron Management
Bally EBS
MGT Promotions Kiosk
Timeline
Marketing Events Manager
Little Creek Casino
07.2021 - 04.2023
Promotions Manager
Hard Rock Hotel & Casino Sacramento
10.2020 - 06.2021
Promotions Manager
Colville Casinos
12.2019 - 09.2020
Promotions Supervisor
Hard Rock Hotel & Casino Sacramento
09.2019 - 12.2019
Promotions & Events Coordinator
Lucky Eagle Hotel & Casino
10.2017 - 09.2019
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University of Washington
06.2017 - 05.2017
Events Specialist
Colville Casinos
10.2016 - 10.2017
Tribal Gaming Agent
Colville Tribal Gaming Commission
09.2015 - 10.2016
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University of Oregon
01.2011 - 05.2015
Promotions & Events Manager
Rolling Hills Resort & Casino
4 2023 - Current
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