Summary
Work History
Education
Skills
Timeline
BusinessAnalyst
Jarryd Blum

Jarryd Blum

Thomaston,CT

Summary

Results-oriented Marketing & Events Specialist proficient in developing creative, effective and successful marketing and event strategies. Possesses excellent communication and interpersonal skills to establish and maintain positive working relationships. Establishes clear standards and enforces protocols for consistent, high-quality results.

Work History

Director, Marketing & Events

Urban FT
01.2020 - Current
  • Established departmental performance goals and provided feedback for underperforming areas.
  • Conducted research to analyze customers' behavior, preferences and habits.
  • Completed in-depth reviews of market conditions and customer preferences.
  • Wrote engaging and successful marketing, advertising, and website copy.
  • Drafted and distributed reports to assist board members with critical business decisions.
  • Worked within budget parameters to develop and implement marketing strategies by analyzing key data and consumer demographics, increasing revenue 70%.
  • Negotiated contracts with venues, vendors and suppliers to obtain best rates and services.
  • Managed administrative logistics of events planning, event booking, and event promotions.
  • Created detailed timelines and budgets for events to meet all deadlines.

Co-Founder

Affinity Esports
01.2022 - Current
  • Developed innovative sales and marketing strategies to facilitate business expansion.
  • Communicated business performance, forecasts and strategies to investors and shareholders.
  • Developed key operational initiatives to drive and maintain substantial business growth.
  • Represented organization at industry conferences and events.
  • Established foundational processes for business operations.
  • Analyzed industry trends and tracked competitor activities to inform decision making.
  • Initiated strategy to drive company growth and increase market share and profitability.
  • Formulated and executed strategic initiatives to improve product offerings.
  • Managed financial, operational and human resources to optimize business performance.
  • Built productive relationships with industry partners and competitors to support strategic business objectives.
  • Cultivated forward-thinking, inclusive and performance-driven company culture to lead industry innovations.
  • Established and maintained strong relationships with customers, vendors and strategic partners.
  • Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
  • Led recruitment and development of strategic alliances to maximize utilization of existing talent and capabilities.
  • Identified new revenue generation opportunities to maximize bottom-line profitability.
  • Directed technological improvements, reducing waste and business bottlenecks.

Marketing Campaign Manager

Urban FT
08.2018 - 01.2020
  • Devised content strategy to effectively engage target audiences.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Created and managed social media campaigns to increase brand engagement.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
  • Conducted market research to identify new opportunities and target markets.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Optimized email campaigns to increase open and click-through rates.
  • Managed budget allocation and resource utilization to maximize marketing ROI.

Education

Bachelor of Science - Marketing

Monash University
06.2015

Skills

  • Campaign Development
  • Marketing Plan Development
  • Market Research Studies
  • Product Marketing
  • Competitor Research
  • Promotions and Marketing Strategies
  • Website Copy and Design
  • Marketing Materials
  • Thought Leadership
  • Branding
  • Digital Marketing
  • Event Planning
  • Event Logistics Management
  • Event Execution

Timeline

Co-Founder

Affinity Esports
01.2022 - Current

Director, Marketing & Events

Urban FT
01.2020 - Current

Marketing Campaign Manager

Urban FT
08.2018 - 01.2020

Bachelor of Science - Marketing

Monash University

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Jarryd Blum