Jasen White
Orlando,FL
Summary
Insightful marketing manager with experience devising and implementing marketing campaigns. Built deep understanding of target audience and competitors to develop effective marketing messaging. Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas. Creative Marketing professional versed in driving top search engine rankings and enhancing website visibility. Brings substantial experience creating targeted campaigns aligned with brand image and revenue goals. Enthusiastic marketing manager adept at working with colleagues and customers of all backgrounds. Team builder and clear communicator with strong problem solving and planning skills.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Marketing Manager
Melanin Flava
Orlando, FL
08.2020 - Current
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
- Managed workflow between staff, coordinating documents, planning and creative material distribution.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets, and sales plans for business segments.
- Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
- Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
- Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
- Maintained complete database of files, contacts and project materials.
- Transformed corporate website and social media platforms to better engage customers and promote sales.
- Generated reports detailing campaign performance, customer engagement and engagement trends.
- Implemented creative partnership building, event sponsorship, activation platforms and consumer experience design.
- Kept organized tracking documents detailing assignments, in-progress work and completed project milestones.
- Briefed senior executives on monthly projections, product launches and other marketing plans.
- Submitted professional proposals and project scopes in response to Requests for Proposals.
- Onboarded new customers efficiently by developing database listings, uploading information and defining related lists.
Sales Associate
Target
Orlando, FL
10.2019 - Current
- Organized racks and shelves to maintain store visual appeal, engage customers and promote specific merchandise.
- Provided positive first impressions to welcome existing, new and potential customers.
- Helped customers locate products and checked store system for merchandise at other sites.
- Answered customer questions regarding sizing, accessories and proper care for merchandise.
- Engaged with customers to effectively build rapport and lasting relationships.
- Prepared merchandise for sales floor by pricing or tagging.
- Maintained customer satisfaction with quick and professional handling of product returns.
- Processed product returns and assisted customers with other selections.
- Achieved perfect attendance and on-time record.
- Trained and developed new hires in company processes, product knowledge, customer service and selling techniques.
Associate Trainer
Panera
Orlando, FL
10.2016 - 10.2018
- Assisted in monitoring trainee performance to identify gaps in training.
- Contributed to creation of training materials such as handouts, scripts and website content.
- Maintained effective, consistent communication with managers, peers and other resource groups.
- Conducted assessments of employee understanding and performance.
Education
Associate of Arts - Business Administration And Management
Johnson And Wales University
Miami Fl05.2021
High School Diploma -
Dr.Phillips High School
Orlando, FL05.2019
Skills
- Campaign Performance Tracking
- Product and Service Specification
- Services Promotion
- Team Recruiting and Hiring
- Strategic Planning and Alignment
- Product Development Budgeting
- Budget Forecasting
- Microsoft SharePoint
- Demand Generation
- Marketing Program Management
- Retail Marketing
- New Business Opportunities
- Internet and Email Marketing
- Administering Social Media Accounts
- Website Creation
- Product Launching
- Market Positioning
- Online Presence Monitoring
- Content Curation
- Broadcast Media
- Client Meetings
- Customer Buying Habits
- Strategic Positioning
Accomplishments
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Resolved product issue through consumer testing.
- Supervised team of 15 staff members.
Certification
- CM - Certified Manager Certification
Timeline
Marketing Manager
Melanin Flava
08.2020 - Current
Sales Associate
Target
10.2019 - Current
Associate Trainer
Panera
10.2016 - 10.2018
Associate of Arts - Business Administration And Management
Johnson And Wales University
High School Diploma -
Dr.Phillips High School
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