Jasica Usman

• Execute multi-channel content strategies across blogs, email, social, and campaigns to boost brand visibility and align with content calendars.
• Write and publish SEO-optimized blog posts and guides on real estate trends, with 41.6% of core content ranking on Google’s first page, driving organic traffic and brand authority.
• Collaborate with creative teams to produce marketing collateral and repurpose content across channels while maintaining consistent brand voice.
• Analyze content performance metrics and implement SEO and backlinking strategies to optimize campaigns and increase engagement.
• Coordinate project timelines and deliverables, ensuring smooth execution of marketing initiatives.

• Crafted and implemented multi-channel content strategies that boosted brand visibility across social media and digital platforms for a TikTok influencer with a growing online presence.
• Developed and executed a comprehensive content marketing strategy, producing blogs, case studies, product sheets, newsletters, and email campaigns tailored to diverse audience needs.
• Built partnerships with local businesses to expand brand outreach and visibility while supporting lead generation efforts.
• Managed technical content production, ensuring accuracy and consistency, while leveraging digital marketing tools, CMS platforms, and SEO best practices to enhance engagement.
• Collaborated with cross-functional teams on integrated marketing campaigns, repurposing content across channels, aligning with brand voice, and analyzing performance metrics to drive continuous improvement.

• Developed and executed multi-channel content strategies to engage target audiences and support integrated marketing campaigns.
• Implemented digital initiatives that boosted social media engagement and drove a 25% increase in store visits.
• Built and maintained strong client and vendor relationships to enhance loyalty, secure favorable terms, and expand brand visibility.
• Oversaw product marketing, financial reporting, and promotional activities to align with organizational goals.
• Managed daily operations, including staff supervision, sales tracking, inventory management, and performance monitoring, ensuring efficiency and profitability.

Engaged with field teams and retailers on impactful product showcases that elevated brand awareness and sales, while collaborating with brand representatives to acquire product expertise and assist teams in North Texas, Oklahoma, New York, New Jersey, and Canada; cultivated brand relationships to ensure compliant marketing and partnered with creative agencies to enrich consumer experience, realizing a 25% sales increase alongside executing consumer-focused visual merchandising strategies in major retailers like Sephora and Ulta.

Oversaw daily retail store operations with a strong focus on staff development to drive sales performance and enhance customer satisfaction. Trained and coached associates on product knowledge, sales techniques, and visual merchandising standards to create an elevated in-store customer experience. Implemented effective inventory management and order tracking processes, achieving a 98% on-time delivery rate for all cosmetics orders while maintaining operational efficiency.