Independent digital media producer who has built and scaled sports media brands on X, generating 75M+ impressions in 2025 and 150M+ impressions overall, with 22M+ video views and content featured by major outlets including NBA TV and ESPN.
Overview
4
4
years of professional experience
Work History
Independant Digital Media Producer
JordanMuse & BrunsonMuse
05.2022 - Current
Built and scaled two niche sports media pages, generating 75M+ impressions in 2025 alone and 150M+ total impressions since 2022
Grew combined audience to ~50,000 followers through consistent publishing and performance-driven content strategy
Content featured and redistributed by major sports media outlets, including NBA TV, ESPN, Yahoo Sports, and Bleacher Report, with multiple televised features on NBA TV
Produced and edited short-form video and photo content generating 22M+ video views in 2025
Accumulated 1.5M+ total likes across platforms through stat-driven storytelling and audience-optimized video editing
Managed end-to-end content operations including ideation, video editing, captioning, publishing cadence, and engagement analysis
Optimized content using platform analytics to improve reach, retention, and repeat engagement
Developed recognizable brand voices and visual identities across multiple media properties
Education
Bachelor of Arts - Computer Science
Florida International University
Miami, Florida
05.2001 -
Skills
Short-form video editing (CapCut)
Adobe Photoshop
Adobe Express
Social media analytics & performance tracking
Audience growth strategy
Platform-native content optimization
Brand voice development
Sports media storytelling
AI-assisted content workflows
Affiliations
Kalshi – Content partner / affiliate, contributing sports-related digital media to a regulated prediction markets platform via @JordanMuse
StatMuse – Affiliate content partner, collaborating on sports data–driven media through @BrunsonMuse