Jaskaran Singh
Jamaica,NY
Summary
Results-driven digital marketing professional prepared for this role. Extensive background in designing and executing email marketing strategies that drive customer engagement and retention. Focused on collaborative efforts and adaptable to changing business needs. Expertise in email campaign management and audience segmentation.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Email Marketing Specialist
SBG Media Inc
11.2016 - 02.2025
- Oversaw the end-to-end process of email campaign creation, including copywriting, design, HTML coding, and testing
- Improved performance of email marketing and identified enhancement opportunities to maximize ROI
- Evaluation index includes open rate, click-through-rate, and conversion rate of all email campaigns as well as revenue growth
- Utilized various email marketing platforms (Klaviyo, AWeber, Wishpond, Express Sender) to build, deploy, and manage email campaigns
- Spearheaded email marketing campaigns that directly contributed to substantial revenue growth, with a proven track record of delivering multiple 5-figure revenue months year after year
- Measured results and optimized the lead nurturing workflows for these segments to convert leads into customers
- Utilized data analytics tools to understand subscriber behavior and preferences, informing future email marketing strategies
- Managed relationships with external vendors and agencies related to email marketing activities
- Maintained current knowledge of CAN-SPAM laws
Inside Sales Representative
Reliance Star Payment Services
11.2015 - 06.2016
- Pre-qualified leads, gave in-depth phone presentations, defined and explained competitive advantages to clients
- Built positive professional relationships with customers and grew account base
- Cold-called potential 200-250 small businesses through a database or manually searching on Google on a daily basis
- Evaluated customer needs to match product line and ensure all customer needs were being met
- Met and exceeded sales objectives, quality, and adherence metrics
- Established, developed, and maintained business relationships with prospective customers and potential customers in the assigned territory to promote and sell the brand
- Supported the Outside Sales team by ensuring the delivery of personalized customer service through timely quotations and accurate order processing
- Maintained the CRM database and kept it up to date with all the information of every merchant and notes on every call
Book Keeper
Ali & Bains P.C
11.2014 - 09.2015
- Compiled statistical, financial, accounting, or auditing reports and tables pertaining to such matters as cash receipts, expenditures, accounts payable and receivable, and profits and losses
- Calculated, prepared, and issued bills, invoices, account statements, and other financial statements according to established procedures
- Operated computers programmed with accounting software to record, store, and analyze information
- Complied with federal, state, and company policies, procedures, and regulations
Education
Economics -
Queens College, City University Of New York
Flushing, NYSkills
- Campaign Analysis
- Campaign Setup
- Collaboration Skills
- Communication Skills
- CRM
- CSS
- Data Analysis
- Email Marketing
- Excel
- Financial Presentation
- Friendly Demeanor
- Google AdWords
- Google Analytics
- High Integrity
- HTML
- JavaScript
- Lotus Notes
- Mac OS
- Marketing Automation Systems
- Microsoft Windows 10 & 11
- Microsoft Word
- Multitasking
- Negotiation Skills
- Organizational Skills
- Positive Attitude
- PowerPoint
- Report Creation
- SEM
- SEO Fundamentals
- SQL Server
- Strong Interpersonal Skills
- Email scheduling
- Email analytics
- Email strategy development
- Email campaign management
- CRM integration
- Deliverability optimization
- Email design
- Content curation
- A and B testing
- HTML and CSS
- Conversion rate optimization
- GDPR compliance
- Lead nurturing
- Subscriber engagement
- Team collaboration
- Organizational skills
- Analytical thinking
- Copywriting
- Email marketing
Certification
- Google AdWords, Google
- SEM SEO Fundamentals, SEM SEO Fundamentals
Timeline
Email Marketing Specialist
SBG Media Inc
11.2016 - 02.2025
Inside Sales Representative
Reliance Star Payment Services
11.2015 - 06.2016
Book Keeper
Ali & Bains P.C
11.2014 - 09.2015
Economics -
Queens College, City University Of New York
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