Jasmin Alarcon
Denver,CO
Summary
Results-driven Digital Manager with a proven track record of developing and executing strategic digital marketing campaigns. Adept at building and maintaining client relationships and driving online engagement. Skilled in overseeing end-to-end project management, from campaign conceptualization to delivery, with a focus on optimizing client satisfaction. Proficient in leveraging a diverse range of digital channels and technologies to meet client objectives. Strong communicator with excellent organizational and analytical abilities. Committed to staying abreast of industry trends and continuously enhancing skills to deliver innovative solutions in the dynamic digital landscape.
Overview
8
8
years of professional experience
Work History
Programmatic Account Services, Manager
Xaxis Media Company
06.2022 - 06.2023
- Collaborate with agency teams and publishers to source, evaluate and implement deals that provide clients with high-quality inventory opportunities
- Assist with the development of market leading strategic plans & recommendations
- Collaborate with trading teams to ensure campaigns are pacing and meeting agreed upon KPIs; assist with optimizations suggestions
- Assist analytics team with post-campaign analysis and deliver results to agency team and clients
- Provide expert knowledge of DSP's and other audience led planning and marketing platforms and deliver audience analysis to support planning recommendations
- Manage the end-to-end delivery of brief responses to agency partners
- Audience build, liaising with key partners that meet client objectives and align with activation best practices for campaigns
- Collaborate with teams to ensure proper tagging is completed for campaign success
- Lead status calls with agency partners / clients
- Maximized revenue generation opportunities through cross-selling additional products and services tailored to individual client needs.
- Provide guidance and oversee programmatic campaigns and manage existing business relationships
- Train, support, and manage the day-to-day responsibilities and work quality of junior team members
Account Services, Manager
Brill Media
10.2021 - 06.2022
- Work with clients to build marketing goals, implementation and measurement that drive brand awareness, consideration, traffic, and conversions
- Point of contact for all client projects, provided recommendations on options and capabilities utilizing marketing best practices
- Own the strategy, timeline, and creative briefs, and reporting for all digital projects (programmatic, search and social) from conception to execution
- Engage in brand integrated marketing process to communicate digital concept and functional plans to agency partners / clients
- Review campaign performance for social, search and programmatic and provide feedback and recommendations to help improve campaign performance
Senior Manager, Client Success
Awlogy LLC
04.2021 - 10.2021
- Work cross-functionally with key stakeholders in Sales, Product, and Operations
- Maximize client engagement through Awlogy product offerings
- Deliver high quality customer experience to new and existing clients
- Provide knowledge to clients on product and service offerings, demonstrating value and focus on growing relationships.
- Own renewal strategy
- Help clients achieve their objectives and KPI's
- Deliver business reviews, manage regular meetings, and prepare detailed client updates outlining success and opportunities
- Work closely with internal teams including implementation, product management, and adops to ensure clients receive the nest solution for their business
Digital Account Manager
Entravision Communications
08.2015 - 03.2021
- Account Services
- Worked with account leads to create analysis and recommendations for pre sales planning across digital tactics (social, SEO, Search, Programmatic
- DOOH)
- Helped determine KPI's and conversion points across campaign planning
- Interpreted trends, and provided guidance on optimizations based on KPI's
- In-flight campaign analysis in platforms such as Google Analytics, Google
- Ads, Meta, TTD, DV360
- Collaborate with teams to ensure tagging completed across client sites - test pixels
- Provide analysis on incremental opportunities based on performance
- Work across teams to provide insights and recommendation for developing client assets
Education
BBA - Science & Business Administration
University of Colorado, Denver
Denver, CO05.2015
Skills
- Account Management
- Experience with DSP's (Xandr, TTD, DV360, Amazon, Yahoo)
- Organization & Time Management
- Strategic thinker & problem solver
- Ability to manage large client Campaigns
- Experience with ad serving Technology
- Organized and proactive Project Management
- Team leader dedicated to developing teams
- Proficient in Microsoft Suite
- Digital Media Marketing Strategist
- Analytics and Data Interpretation
- Client Problem-solving
Timeline
Programmatic Account Services, Manager
Xaxis Media Company
06.2022 - 06.2023
Account Services, Manager
Brill Media
10.2021 - 06.2022
Senior Manager, Client Success
Awlogy LLC
04.2021 - 10.2021
Digital Account Manager
Entravision Communications
08.2015 - 03.2021
BBA - Science & Business Administration
University of Colorado, Denver
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