Jasmin Schubert
Redondo Beach,CA
Summary
Performance-oriented Sales Leader offering exceptional record of exceeding sales goals. Continuously monitor competitors and research market conditions to stay responsive and successful in dynamic environments. Talented in identifying and capitalizing on emerging market trends and revenue opportunities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent.
Overview
6
6
years of professional experience
Work History
Dual Director of Sales & Marketing
AC Hotel Los Angeles South Bay & Hyatt Place LAX
2022.06 - Current
- Established a competitive edge by developing innovative pricing structures that aligned with customer needs and value perception.
- Analyzed sales trends to identify areas of opportunity or improvement, driving informed decision-making across the organization.
- Increased Yearly BT production by over 150% from 2022 to 2023, as well as $13 in ADR.
- Exceeded 2023 Room Revenue Budget by 7.6%.
- Exceeded 2023 Food & Beverage Budget (incl. Catering) by 12.6%.
- Maintained an average GOP of 50.67%.
- Managed all E-Commerce Channels, including Google Ads, and Third Party Booking Channels.
- Completed Monthly Forecast, P&L, Balance Scorecard, Marketing Plan, Budget and other reports requested by management.
- Boosted team performance by implementing sales strategies and providing ongoing training to staff members.
- Developed strong client relationships through effective communication and negotiation tactics, resulting in increased revenue.
- Streamlined the sales process for improved efficiency, leading to higher close rates and overall growth.
- Worked closely with Revenue Management to optimize room rates and occupancy by analyzing the market, competitors and reviewing pricing strategies
Corporate Strategic Sales Manager
AC Hotel Los Angeles South Bay
2021.08 - 2022.06
- Developed and maintained awareness of the specific markets to ensure ability to predict revenue opportunities and set proactive strategies.
- Implemented innovative sales strategies for increased market penetration and customer satisfaction amongst all of Welcome Group's properties.
- Ensured the delivery of targets through individual recognition, performance review, people management and reward.
- Maximized revenue potential by effectively targeting new industries and market segments.
- Collaborated with marketing department to create impactful campaigns that generated significant leads.
Senior Sales & Events Manager
AC Hotel Los Angeles South Bay
2019.12 - 2021.08
- Increased event sales revenue by developing and maintaining strong relationships with clients.
- Enhanced client satisfaction by providing exceptional customer service throughout the entire sales process.
- Managed a diverse portfolio of corporate and social events, effectively coordinating all logistics to ensure seamless execution.
- Cultivated new business opportunities by attending industry conferences, networking events, and conducting targeted outreach initiatives.
- Developed customized event proposals tailored to individual client needs, consistently exceeding sales targets.
- Conducted post-event analyses to identify areas for improvement and implement necessary changes for future success.
- Achieved consistent growth in overall event bookings through proactive prospecting efforts - 167% revenue increase from 2020 to 2021.
- Managed accounts to retain existing relationships and grow share of business.
Dual Sales Manager
Courtyard-TownePlace Suites LAX-Hawthorne
2018.12 - 2019.12
- Booked group business within the SMERF and Corporate Market, as well as the Tour & Travel Segment, with additional focus on Entertainment and Production Crews seeking extended stay arrangements.
- Sustained relationships with accounts that I acquired at my previous property, including Tourwerks, resulting in over $300K in annual revenue and Executive Travel, resulting in $90K in revenue solely for the month of November 2019
- Increased overall Group Sales by 187% and Catering Sales by 157% for 2019.
- Achieved weekly Sales Prospecting Goals, which include 4 Appointments, 50 Prospecting Calls, 5 Cold Calls and 4 Site Tours.
- Handled RFPs from various lead sources such as Cvent, One Source, Tour Connection and HotelPlanner.
- Proactively solicited new business by making sales calls, among other things, attended trade shows (e.g. IPW Anaheim, GTBA and Tour Connection) and networking events.
Sales Manager
Crowne Plaza Orlando Downtown
2017.10 - 2018.11
- Booked group business within the SMERF market, strongly focused on entertainment and sports groups.
- Achieved growth and hit sales targets/ budget and personal goals by successfully prospecting, qualifying, negotiating, and closing potential business - Exceeded personal sales goals for the first, second and third quarter of 2018.
Education
BBA - International Hospitality Management
Stenden University
Leeuwarden, The Netherlands06.2014
Skills
- Revenue Management
- Social Media Marketing
- Key account growth
- Client Relationship Management
- Sales training and leadership
- Sales Reporting
- Revenue Forecasting
- Competitive Analysis
- Account Management
- Contract Management
- Market Trend Analysis
- Competitor Analysis
- Analytical Skills
- Organizational Skills
- Budgeting and Expenditures
Accomplishments
Received the Christina V Davis Leadership Academy Scholarship as part of the LAX Coastal Leadership Academy.
Certification
Languages
English
Native or Bilingual
German
Native or Bilingual
Spanish
Limited Working
Timeline
Dual Director of Sales & Marketing
AC Hotel Los Angeles South Bay & Hyatt Place LAX
2022.06 - Current
Corporate Strategic Sales Manager
AC Hotel Los Angeles South Bay
2021.08 - 2022.06
Senior Sales & Events Manager
AC Hotel Los Angeles South Bay
2019.12 - 2021.08
Dual Sales Manager
Courtyard-TownePlace Suites LAX-Hawthorne
2018.12 - 2019.12
Sales Manager
Crowne Plaza Orlando Downtown
2017.10 - 2018.11
BBA - International Hospitality Management
Stenden University
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