Jasmina Ilijevska Stojkova
St.Srekjko Puzalka Number 134
Skopje
Summary
Successful marketing leader with proven accomplishments in driving growth and increasing profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivational in maximizing personnel performance and surpassing business objectives.
Results-driven Brand Manager develops and implements successful marketing plans and brand strategies. Utilizes customer insights to develop creative strategies that drive customer loyalty and brand recognition.
Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Pursuing full-time role that presents professional challenges and leverages interpersonal skills, effective time management, and problem-solving expertise.
Hardworking and passionate job seeker with strong organizational skills eager to secure entry-level brand manager position. Ready to help team achieve company goals.
Experienced leader with strong background in guiding teams, managing complex projects, and achieving strategic objectives. Excels in developing efficient processes, ensuring high standards, and aligning efforts with organizational goals. Known for collaborative approach and commitment to excellence.
Demonstrates strong analytical, communication, and teamwork skills, with proven ability to quickly adapt to new environments. Eager to contribute to team success and further develop professional skills. Brings positive attitude and commitment to continuous learning and growth.
Results-oriented achiever with proven ability to exceed targets and drive success in fast-paced environments. Combines strategic thinking with hands-on experience to deliver impactful solutions and enhance organizational performance.
Detail-oriented individual with exceptional communication and project management skills. Proven ability to handle multiple tasks effectively and efficiently in fast-paced environments. Recognized for taking proactive approach to identifying and addressing issues, with focus on optimizing processes and supporting team objectives.
Equipped with strong problem-solving abilities, willingness to learn, and excellent communication skills. Poised to contribute to team success and achieve positive results. Ready to tackle new challenges and advance organizational objectives with dedication and enthusiasm.
Overview
2025
2025
years of professional experience
16
16
years of post-secondary education
2
2
Languages
Work History
Brand Manager for Tilman Otc Portfolio
Ewopharma AG
01.2024 - Current
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Enhanced brand recognition by developing and executing targeted marketing campaigns.
- Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
- Developed strategic partnerships with complementary brands, expanding market reach and driving collaborative promotions.
- Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
- Managed budgets, ensuring efficient allocation of resources for maximum return on investment in marketing initiatives.
- Conducted research and analysis to determine brand positioning and messaging.
- Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
- Managed and oversaw creative projects to drive quality, accuracy and deadline management.
- Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
- Organized and delivered training sessions for new product content and technological advancements.
- Increased customer loyalty through effective management of consumer feedback and timely resolution of concerns.
- Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.
- Mentored junior team members, fostering professional growth and development within the department.
- Monitored industry news closely, staying abreast of emerging trends for quick adaptation of branding strategies accordingly.
- Researched and identified new opportunities for product and brand development.
- Consulted with product development teams to enhance products based on customer interest data.
- Created and managed budgets to maximize brand reach and engagement.
- Coordinated trade show participation, showcasing products effectively while networking with industry professionals to expand business relationships.
- Negotiated vendor contracts for design services or advertising placements, obtaining favorable terms that maximized value for the brand.
- Optimized social media presence to engage customers, resulting in higher online visibility and interaction rates.
- Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
- Aligned internal teams with brand guidelines, ensuring consistent representation of the company across all departments and touchpoints.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Boosted product sales with innovative promotional strategies and attractive packaging designs.
- Streamlined brand messaging by creating and maintaining a consistent visual identity across all platforms.
- Researched market trends to identify customer needs and preferences for strategic planning.
- Organized focus groups or surveys to gather valuable customer insights that informed future branding decisions.
- Worked closely with public relations teams to generate positive press coverage for new product releases or corporate announcements.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Coordinated with design and media teams to develop high-quality creative assets.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Created and managed social media campaigns to increase brand engagement.
- Improved website visibility through development and implementation of SEO strategies.
- Devised content strategy to effectively engage target audiences.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Conducted market research to identify new opportunities and target markets.
- Optimized email campaigns to increase open and click-through rates.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Wrote and distributed press releases to increase brand visibility.
Pharmacoeconomic and Business Development Officer
Ewopharma AG
11.2019 - Current
- Generated new business with marketing initiatives and strategic plans.
- Built relationships with colleagues to facilitate teamwork, cooperation and success.
- Boosted client satisfaction by identifying and addressing their specific needs through tailored business solutions.
- Completed and submitted monthly and yearly reports to support executive decision making.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Mentored junior team members, sharing expertise and fostering a collaborative work environment focused on achieving shared goals.
- Strengthened relationships with key clients by providing exceptional support and maintaining regular communication.
- Negotiated contracts with vendors and clients, ensuring favorable terms for the company''s success.
- Facilitated robust networking within industry events, establishing beneficial connections for future collaborations.
- Streamlined internal processes through continuous evaluation of workflow efficiency, leading to improved organizational agility in responding to market trends.
- Presented compelling proposals to prospective clients, securing high-value accounts for the organization.
- Strategized with sales team to prospect and qualify potential customers within assigned geographic territories.
- Collaborated with cross-functional teams for the successful execution of business development initiatives.
- Conducted thorough financial analysis to assess viability and profitability of new business ventures.
- Secured long-term client loyalty by consistently delivering high-quality products and services tailored to individual business needs.
- Spearheaded expansion into international markets, navigating complex regulations and cultural differences for a smooth entry process.
- Fostered an atmosphere of innovation by promoting creative problem-solving methods among team members.
- Analyzed performance metrics to identify areas of improvement and implement necessary changes in strategy.
- Kept meticulous client notes and updated account information in company databases.
- Devised targeted lead generation programs that yielded a significant increase in qualified prospects for the sales team to pursue.
- Consistently exceeded quotas through penetration of new accounts.
- Conducted market research to identify new business opportunities and potential clients.
- Provided exceptional customer service by addressing inquiries promptly and resolving issues effectively.
- Communicated directly with customers and partners to build strong business networks and relationships.
- Negotiated client contracts and agreements to cultivate profitable business transactions.
- Contributed to team objectives in fast-paced environment.
- Built relationships with customers and community to promote long term business growth.
- Established and maintained highly effective relationships with clients and industry partners to drive growth.
- Identifying new business opportunities from untapped global of Canfite, Novartis, Biogaia, Tilman by presenting the value of Sociable Pharma’s unique offering to C-level executives. • Uncovering our pharmaceutical client’s business information needs across a range of functions, including competitive intelligence, product marketing, market research and medical affairs that our four intelligence streams provide solutions for. • Managing the new business sales process from initial lead preparations, Introduction calls and online capabilities demonstrations. • Generations a consistently strong pipeline of new opportunities to exceed achievable yet challenging quarterly sales targets and ensuring all data is captured and updated in our CR and sales forecasts provided weekly to senior management • Collaborating with the analyst team to identify new sales opportunities. camping messaging and timely delivery of our insights to help solve business problem. • Providing input on new products development projects and developing sales strategies And tactics to penetrate new markets *Building long lasting relationships with key industry decision makers that lead to new upsell and cross-sell opportunities. • Reporting to the Business Development Director.
Product specialist for Tilman Otc portfolio and pharmacoeconomic and business development officer
Ewopharma AG
01.2021 - 12.2023
- Perform regular market research studies to gather important brand data
- Develop custom brand management plans for each product and submit updates summaries on brand exposure to management each month
- Assist in the design of retail packaging as well as the creation of in-store marketing display
- Maintain contract with vendors and distributors to get critical input on how product design and implementation can be improved
- Work closely with several advertising agencies to manage brand marketing camping
- Boosted customer retention by providing exceptional product support and addressing user concerns.
- Assisted with demonstrations for [Product or Service] to showcase functionality.
- Supported sales representatives during client meetings by providing expert knowledge on specific features or functionalities of the given product line.
- Collaborated with cross-functional teams to streamline product development processes.
- Researched product's technical specifications and accurately communicated information.
- Continually expanded knowledge of [Product or Service] product line.
Medical representative
Ewopharma
5 2017 - 10.2019
- Finding ways to share sales and science expertise with other team members from the region and Bulgaria
- Participating in projects with cross-functional teams
- Proactively coaching others on selling skills
- Participating on cross-functional teams for selling processes
- Seeking opportunities to coach other on multiple product selling
- Coaching effective message utilization within the region
- Proactively coaching others on the use of customer knowledge and being considered an expert and resource for the region
- Finding ways to share expertise on building relationships and maximizing their impact at regional level
- Achieving quarterly Sales Plan
- Maintaining sales call frequency and number of doctor and pharmacy visits as per plan
- Providing timely daily call reports, weekly call planning, activity reports, reports for competitor activities
- Organizing and coordinating presentations as required
- Complying with expense reporting practices
- Maintaining expense reporting practices
- Performs the position-related responsibilities according to local and global, standard operating procedure
- Responsible to collect and report any suspicion on adverse drug reaction in relation to medicinal products in accordance with internal procedures
- Identifying new business opportunities from untapped global of Canfite, Novartis, Biogaia, Tilman by presenting the value of Sociable Pharma's unique offering to C-level executives
- Uncovering our pharmaceutical client's business information needs across a range of functions, including competitive intelligence, product marketing, market research and medical affairs that our four intelligence streams provide solutions for
- Managing the new business sales process from initial lead preparations, introduction calls and online capabilities demonstrations
- Generations a consistently strong pipeline of new opportunities to exceed achievable yet challenging quarterly sales targets and ensuring all data is captured and updated in our CR and sales forecasts provided weekly to senior management
- Collaborating with the analyst team to identify new sales opportunities
- Established strong relationships with healthcare professionals, resulting in increased trust and credibility for the organization.
- Analyzed market to identify new opportunities and strengthen relationships with hospitals, medical centers and primary provider physicians.
- Collaborated with sales team to develop targeted marketing strategies that boosted overall revenue growth.
- Managed territory efficiently, effectively prioritizing visits to key healthcare providers and facilities.
- Arranged appointments with doctors, pharmacists and medical teams to raise awareness of latest product launches.
Medical representative
Berlin Chemie Menarini
10.2009 - 04.2017
- Company Overview: Representative office in Macedonia
- Led sales cycle from initial client consultation through presentations, price negotiations and closing
- Solicited and obtained new clientele, as well as maintained existing
- Organized numerous fairs, seminars and sales meetings to provide ongoing training and information on products
- Provided excellent service and training to patients and physicians through attentive follow-up
- Established and maintained an exemplary network of business relationships on the ongoing basis through effective communication and excellent service
- Responded effectively to clients' inquiries, suggestions, requests, and/or concerns
- Organization on lectures and workshops for doctors and pharmacists
- The Best Medical representative for Macedonia, Montenegro and Kosovo in 2011 and member in the Club of the best in Menarini
- Representative office in Macedonia
Pharmacist
Pharmacy "Supra"
9 2007 - 9 2009
- Organization on the work in Pharmacy, organization on the basket of drugs, release of drugs to the patients and giving advise for their usee
- Giving advice to patients to store and protect their health
Education
High School Diploma -
High Medical School "Gjorce Petrov"
Prilep, R.N.Macedonia 05.1998 - 06.2002
Ph.D. - Faculty of Pharmacy
Medical Academy Sofia
Sofia, Bulgaria 05.2002 - 12.2007
Pharmacoeconomic Specialists And Health Management - Health Management And Pharmacoeconomic
University "Kiril And Metodij" - Faculty of Pharmacy
Skopje, R.N.Macedonia 05.2013 - 10.2019
Skills
Brand strategy
Brand positioning
Brand-building strategies
Sales strategy
Product positioning
Marketing expertise
Promotional planning
Advertising coordination
Client experience management
Commercial plan development
Budget formulation
Promotion development
Team building
Adaptability
Problem-solving abilities
Marketing campaigns
Analytics reporting
Sales monitoring
Communications strategy
Personal Information
- Date of Birth: 09/12/83
- Gender: Female
- Nationality: Macedonian
Timeline
Brand Manager for Tilman Otc Portfolio
Ewopharma AG
01.2024 - Current
Product specialist for Tilman Otc portfolio and pharmacoeconomic and business development officer
Ewopharma AG
01.2021 - 12.2023
Pharmacoeconomic and Business Development Officer
Ewopharma AG
11.2019 - Current
Pharmacoeconomic Specialists And Health Management - Health Management And Pharmacoeconomic
University "Kiril And Metodij" - Faculty of Pharmacy
05.2013 - 10.2019
Medical representative
Berlin Chemie Menarini
10.2009 - 04.2017
Ph.D. - Faculty of Pharmacy
Medical Academy Sofia
05.2002 - 12.2007
High School Diploma -
High Medical School "Gjorce Petrov"
05.1998 - 06.2002
Medical representative
Ewopharma
5 2017 - 10.2019
Pharmacist
Pharmacy "Supra"
9 2007 - 9 2009