Jasmine Ballar
Dallas,TX
Summary
Innovative Digital Marketing Specialist with 3+ years in content creation and marketing. Proficiency in audience engagement, growth strategies, and online marketing. Skilled in strategic planning, analytics, and project management. Embodies entrepreneurship, integrity, and innovation with strong communication, flexibility, and creative problem-solving abilities.
Overview
4
4
years of professional experience
1
1
Certification
Work History
MARKETING DIRECTOR & CO-FOUNDER
The Lightroom Studio
Dallas, TX
08.2021 - Current
- Implemented innovative content strategies, leading to a 64.1% increase in Instagram reach, demonstrating skills in audience expansion and digital marketing.
- Spearheaded SEO initiatives to enhance digital visibility and online engagement.
- Drove a first-page Google ranking, showcasing proficiency in content execution and conversion optimization.
- Elevated web traffic by 8% through targeted visual content, indicative of a strong foundation in content creation.
- Drove community engagement on Instagram, with 93% of content being user-generated, showcasing social media management and strategy.
- Consistently maintained 100% positive Google reviews, underlining customer relationship management.
CONTENT CREATOR & SUSTAINABLE PERSONAL STYLIST
SweetscentofJasmine
Dallas, TX
04.2020 - Current
- Produced creative content leading to an average 10% engagement rate on Instagram.
- Generated over 680 watch hours on YouTube, demonstrating a proven track record in audience engagement and growth strategies.
- Authored SEO-driven blog content, achieving a 5% increase in online visibility and audience engagement.
- Fostered effective influencer collaborations, enhancing brand and content exposure.
E-COMMERCE SPECIALIST
Apothecary Social
Dallas, TX
08.2022 - 12.2022
- Achieved a 25% engagement rate through content strategies, demonstrating skills in content creation and analytics.
- Improved product listing visibility by 10% through adept use of Wix and SEO techniques.
- Drove a 15% increase in online traffic and sales, showcasing digital marketing and website optimization skills.
- Efficiently integrated over 2,000 product listings, reducing data entry errors by 20%, demonstrating strong organizational and project management skills.
Education
Bachelor of Arts (B.A.) - Communication Studies -
University of Nevada - Las Vegas
05.2018
Skills
- Content Strategy & Marketing
- Project Management
- Social Media Marketing
- Copywriting
- SEO & SEM
- Content Creation
- Influencer Collaboration
- Brand Awareness Strategy
- Marketing Tools Proficiency
- Data Analysis
Certification
- Google Ad Search Certification
- Fashion's Future: Sustainable Development Goals
Accomplishments
- Organized benefit concerts that successfully generated a 100% profit from a $2,000 budget, supporting cancer research for Relay for Life and environmental conservation at Clark County Wetlands Park.
- Contributed 600+ hours to over 30 nonprofits, developing community outreach and engagement skills.
- Launched a photography studio awarded Best in Production Spaces at Peerspace 2023 Open Door Awards, showcasing brand development.
- Won 1st Place in the San Pedro 2014 Art & Design Competition, demonstrating creative excellence.
Timeline
E-COMMERCE SPECIALIST
Apothecary Social
08.2022 - 12.2022
MARKETING DIRECTOR & CO-FOUNDER
The Lightroom Studio
08.2021 - Current
CONTENT CREATOR & SUSTAINABLE PERSONAL STYLIST
SweetscentofJasmine
04.2020 - Current
Bachelor of Arts (B.A.) - Communication Studies -
University of Nevada - Las Vegas