Jasmine Barlow
Atlanta,GA
Summary
Digital marketing professional with a strong foundation in campaign execution, content development, and marketing operations across diverse industries. Experienced in supporting marketing initiatives, creating content, and working within CRM and analytics tools to maintain performance and engagement. Brings a thoughtful, detail-oriented approach and contributes effectively within cross-functional teams.
Overview
5
5
years of professional experience
Work History
Digital Marketing Specialist
JAS
Atlanta, GA
06.2025 - Current
- Developed and executed digital marketing campaigns across multiple platforms to enhance brand visibility.
- Analyzed website traffic and user engagement metrics to identify areas for optimization and growth.
- Enhanced user experience on the company website through strategic design updates and content improvements.
- Coordinated with agency partners on the development and execution of global paid media campaigns across search, social, and display to expand brand awareness and support lead generation.
Product Marketing Manager (Contract)
Lumen Learning
Remote
04.2025 - 06.2025
- Managed email campaigns, workflows, and lead tracking processes in HubSpot to support marketing initiatives and improve visibility into the sales pipeline.
- Built and maintained marketing assets, lists, and workflows in HubSpot to support lead generation, webinar execution, and broader marketing efforts.
Marketing Specialist
HeatTrak
Atlanta, GA
09.2022 - 03.2025
- Led the development and execution of organic digital marketing campaigns across email and social channels.
- Spearheaded social media strategy and managed daily channel operations, including content planning, publishing, and performance tracking.
- Produced engaging SEO-driven copy and creative materials for digital platforms, focusing on brand messaging and customer acquisition.
- Facilitated demand generation and customer engagement by designing targeted email campaigns and optimizing CRM workflows.
- Developed and implemented targeted marketing campaigns to enhance brand visibility.
Marketing Coordinator
Area9 Lyceum
Remote
06.2021 - 07.2022
- Designed and implemented targeted email drip campaigns to foster engagement and facilitate sales progression.
- Developed website copy, blog content, press releases, and marketing materials to support brand messaging and organic traffic growth.
- Collaborated with design and development teams on website updates and user experience improvements to support conversion goals.
- Composed daily posts for social media and helped build presence on Twitter, Facebook, and Instagram.
- Planned and executed internal and external marketing events.
- Managed CRM database to support targeted customer outreach and strengthen client relationships.
Education
Bachelor of Science - Communications
University of Utah
Salt Lake City, UT05-2020
Skills
- Multi-channel marketing
- Marketing automation
- CRM management
- Campaign development
- Copywriting
- Content creation
- Email marketing
- Lead nurturing
Timeline
Digital Marketing Specialist
JAS
06.2025 - Current
Product Marketing Manager (Contract)
Lumen Learning
04.2025 - 06.2025
Marketing Specialist
HeatTrak
09.2022 - 03.2025
Marketing Coordinator
Area9 Lyceum
06.2021 - 07.2022
Bachelor of Science - Communications
University of Utah