Jasmine Barlow
Atlanta,,GA
Summary
Digital Marketing Specialist with 5+ years of experience across the marketing spectrum, including campaign strategy, copywriting, email and CRM automation, website management, and creative production. Experience spans SaaS, DTC e-commerce, and global logistics, reflecting a versatile approach to marketing work. Combines creative and analytical skills to execute polished, on-brand campaigns from concept through completion.
Overview
6
6
years of professional experience
Work History
Digital Marketing Specialist
JAS Worldwide
06.2025 - 04.2026
- Executed multi-channel digital marketing campaigns across web, paid media, and content for a global logistics organization, driving consistent engagement by coordinating cross-channel messaging and timelines.
- Optimized campaign and website performance through ongoing data analysis, as measured by recurring identification of actionable insights, by monitoring trends and surfacing recommendations.
- Coordinated cross-functional timelines with internal teams and international stakeholders to ensure 100% messaging consistency and on-time execution across all website updates and campaign assets.
- Balanced overlapping timelines across 4+ concurrent marketing initiatives, maintaining rigorous brand standards and structural organization to secure reliable campaign execution.
Product Marketing Manager
Lumen Learning
03.2025 - 06.2025
- Built automated HubSpot workflows, landing pages, email sequences, and lead-tracking processes to launch 3+ priority product and webinar campaigns, achieving on-time go-live across all launches.
- Produced go-to-market materials, competitive research, and internal enablement resources that equipped the sales team to sell new product features by partnering directly with product and marketing teams.
- Adapted seamlessly to internal product roadmaps and brand guidelines during a defined contract period, ensuring stable, reliable enablement and launch support across all assigned deliverables.
Marketing Specialist
HeatTrak
09.2022 - 03.2025
- Owned the end-to-end organic social media lifecycle, developing the channel strategy and executing all content production to drive 3M+ views and a 120% audience increase.
- Generated consistent e-commerce revenue, as measured by campaign-attributed sales performance, by executing multi-channel campaigns across email, web, organic social, and e-commerce channels.
- Produced campaign copy, website content, video, and digital creative assets that supported customer acquisition and product promotions, by aligning creative direction with campaign goals.
- Refined customer segmentation and website updates using Klaviyo, Shopify, and GA4 to improve email-driven revenue, tracked through ongoing performance reporting.
Marketing Coordinator
Area9 Lyceum
06.2021 - 07.2022
- Developed targeted email drip campaigns and managed website enhancements that increased website conversions by 15%.
- Coordinated 3+ digital campaigns, website updates, and content publishing initiatives simultaneously, as measured by consistent on-time delivery, across multiple stakeholders.
- Strengthened brand messaging and organic growth, as measured by steady growth in web traffic, by producing website copy, blog articles, press releases, and email campaigns.
- Informed campaign optimization decisions, as measured by performance reporting, by supporting content planning and execution for a global education technology organization.
Marketing & Operations Intern
Lumen Learning
09.2020 - 06.2021
- Developed and launched the complete digital homepage for a new virtual faculty professional development initiative, establishing the web layout and content structure to support initial business acquisition.
- Created and edited a comprehensive video overview of the new program to boost website traffic and drive initial user engagement.
- Refined future campaign performance by analyzing campaign data insights to help the team make informed adjustments to our creative assets.
- Enhanced targeting accuracy and list health by utilizing CRM systems to manage customer data and improve overall segmentation.
Education
Bachelor of Science - Strategic Communication
University of Utah
Salt Lake City, UT05-2020
Skills
- Digital Campaign Management
- CRM & Marketing Automation
- Email Marketing
- Website & CMS Management
- Marketing Analytics
- Copywriting & Content Production
- Marketing Operations
- MarTech
- Content Strategy
- Campaign Optimization
Tools & Platforms
Hubspot, Klaviyo, Shopify, Wordpress, SurveyMonkey, Google Analytics (GA4), Google
Looker Studio, Google Ads, Meta Business Suite, Hootsuite, Canva, Adobe Premier Pro, Chat GPT, Claude
Timeline
Digital Marketing Specialist
JAS Worldwide
06.2025 - 04.2026
Product Marketing Manager
Lumen Learning
03.2025 - 06.2025
Marketing Specialist
HeatTrak
09.2022 - 03.2025
Marketing Coordinator
Area9 Lyceum
06.2021 - 07.2022
Marketing & Operations Intern
Lumen Learning
09.2020 - 06.2021
Bachelor of Science - Strategic Communication
University of Utah