Summary
Overview
Work History
Education
Skills
References
Languages
Timeline
Generic

Jasmine Bravo

Chicago,IL

Summary

Resourceful associate media director with extensive experience in strategic planning, business development, and market research. Bilingual in Spanish and English, with proven ability to enhance brand visibility and engagement through innovative media strategies. Strong multi-tasking skills and a track record of leading cross-functional teams to achieve business objectives. Recognized for superior communication and creative problem-solving abilities.

Overview

13
13
years of professional experience

Work History

Senior Media Manager

USA Clinics Group
Northbrook, IL
10.2019 - Current
  • Developed paid media strategies across channels, aligning with audience needs.
  • Led team of junior media specialists, providing guidance and fostering career growth.
  • Implemented quality assurance protocols to ensure accuracy and consistency across accounts.
  • Collaborated with cross-functional teams to create cohesive branding and messaging efforts.
  • Monitored campaign performance daily, executing data-driven optimizations based on insights.
  • Analyzed media metrics to refine strategies and improve overall campaign effectiveness.
  • Coordinated multimedia project schedules, ensuring timely content delivery.
  • Conducted A/B testing on creatives and targeting to enhance key performance indicators.

Marketing Specialist/Media Buyer

USA Vein Clinics
Northbrook, IL
01.2018 - 10.2019
  • Implemented comprehensive marketing and advertising campaigns to drive engagement.
  • Analyzed and reported performance metrics for all Spanish marketing initiatives against goals.
  • Maximized profits by developing and executing targeted sales strategies.
  • Coordinated successful events to promote services and enhance community engagement.
  • Crafted effective direct response copy for testing to improve conversion rates.
  • Presented data-driven optimization recommendations to enhance marketing effectiveness.
  • Maintained strong relationships with key agencies and vendors to support marketing efforts.
  • Developed targeted campaigns for vein treatment services, focusing on patient education.

Marketing Administrator

USA Vein Clinics
Northbrook, IL
06.2017 - 01.2018
  • Managed accounts receivable and payable activities, including invoicing and collections.
  • Oversaw ordering process, encompassing order entry, tracking, invoicing, and returns management.
  • Tracked and analyzed data to inform marketing strategies.
  • Maintained promotional materials inventory across all US locations.
  • Prepared comprehensive reports for internal use and decision-making.
  • Supported Marketing Manager in executing daily marketing plans.
  • Maintained internal databases to ensure data accuracy and accessibility.

Teacher Aide

CUMBERLAND ELEMENTARY
, IL
09.2016 - 06.2017
  • Tutored students one-on-one and in groups, enhancing understanding of academic material.
  • Assisted teachers in creating instructional materials for effective lesson delivery.
  • Supported students with special needs during lessons and daily routines.
  • Supervised student activities during recess and lunch to ensure safety and engagement.
  • Organized classroom supplies and maintained cleanliness to promote an optimal learning environment.
  • Collaborated with educators to develop individualized lesson plans tailored for each student.
  • Implemented behavior management strategies to foster positive classroom conduct.
  • Communicated with parents regarding student progress and specific needs.

Teacher Aide

MARKLUND DAY SCHOOL
, IL
02.2015 - 09.2016
  • Facilitated open communication with teacher regarding client and classroom issues.
  • Provided direct care while attending in-services and educational functions as required.
  • Documented goals and programs, including daily participation records post-task completion with students.
  • Worked directly with students one-on-one and in groups per IEPs, following teacher's lesson plans.

Call Center Rep

ADVOCATE MEDICAL GROUP
Chicago, IL
06.2014 - 02.2015
  • Scheduled patient appointments for procedures, labs, and primary care visits.
  • Connected patients with physicians for medication refills and referrals.
  • Resolved inquiries and issues to provide exceptional customer service.
  • Maintained professionalism while managing high call volumes.
  • Documented customer interactions accurately in electronic health record system.
  • Collaborated with healthcare teams to ensure timely patient support.
  • Utilized communication skills to empathize with patients during challenging situations.
  • Implemented feedback from supervisors to enhance call handling techniques.

Benefits Specialist

ACCESS Community Health
09.2012 - 06.2014
  • Enrolled patients in Medicaid, MPE, CountyCare, and Market Place based on income eligibility.
  • Determined eligibility for state programs and ACCESS initiatives, including Sliding Fee Scale.
  • Submitted referrals through CountyCare portal to facilitate patient access to services.
  • Performed receptionist duties, including appointment scheduling and managing phone lines.
  • Checked in and out patients to ensure smooth clinic operations.
  • Implemented internal processes and trained staff at adjacent locations on workflows.
  • Assisted with free Pap and mammogram program enrollment to enhance preventive care access.

Education

Bachelors - General Studies with Minor in Sociology

Western Illinois University
Macomb, IL
12.2023

Skills

  • Paid media strategy
  • Campaign optimization
  • Data analysis
  • A/B testing
  • Quality assurance
  • Audience targeting
  • Performance metrics
  • Team leadership
  • Brand management
  • Effective communication
  • Critical thinking
  • Project coordination
  • Problem solving
  • Marketing strategy
  • Community engagement
  • Internal communications
  • Media buying and purchasing
  • Campaign implementation
  • Budget management
  • Continuous improvement
  • Advertising campaigns and ROI calculations
  • Workflow optimization and efficiency
  • Manufacturing best practices
  • Creative thinking and innovation
  • Multitasking skills
  • Account management and professionalism
  • Team building and collaboration
  • Time management and decision-making

References

  • Samantha Brynes, Marketing Manager, USA Vein Clinics, 773-343-4235
  • Jenna Brashear, Content Manager, USA Vein Clinics, 224-235-1404

Languages

English
Professional
Spanish
Native/ Bilingual

Timeline

Senior Media Manager

USA Clinics Group
10.2019 - Current

Marketing Specialist/Media Buyer

USA Vein Clinics
01.2018 - 10.2019

Marketing Administrator

USA Vein Clinics
06.2017 - 01.2018

Teacher Aide

CUMBERLAND ELEMENTARY
09.2016 - 06.2017

Teacher Aide

MARKLUND DAY SCHOOL
02.2015 - 09.2016

Call Center Rep

ADVOCATE MEDICAL GROUP
06.2014 - 02.2015

Benefits Specialist

ACCESS Community Health
09.2012 - 06.2014

Bachelors - General Studies with Minor in Sociology

Western Illinois University

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