Jasmine Cree
Texarkana
Summary
Results-driven Marketing Director with strong interpersonal and relationship-building skills, specializing in crafting engaging content and implementing impactful marketing strategies. Experienced in leading teams, developing campaigns, and using analytics to optimize performance. Passionate about fostering connections and delivering messaging that aligns with organizational goals.
Overview
4
4
years of professional experience
Work History
Marketing Director
Total Medical Supply
06.2023 - Current
- Built strong relationships with industry professionals and influencers.
- Developed comprehensive marketing plans in alignment with overall business goals and objectives.
- Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content.
- Optimized digital marketing efforts for increased online presence and customer engagement.
Director of Community Outreach
Washington Community Development Center
06.2023 - Current
- Promoted public awareness of organization''s mission through targeted marketing campaigns and media appearances.
- Analyzed data and reported on the success of community outreach efforts, enabling continuous improvement in strategy and execution.
- Advised senior leadership on best practices regarding community relations issues based on thorough research into relevant topics and trends.
- Promoted grassroots marketing initiatives in community and created broad buy-in and support of outreach programs.
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Managed event logistics and operations.
Marketing Business Development Manager
Gregg Orr Auto Collection
04.2023 - Current
- Managed a total of 56 Company facebook profiles and 10 Instagram to deliver monthly business goals
- Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
- Developed insights on marketing campaigns to assess performance against goals.
- Experience in developing integrated marketing strategy and managing campaigns, and analyzing performance to address business needs
- Increased business page response rates by 20% -Increased customer leads by 15% -Built marketing touchpoints and communication campaign plans to share with sales team and/or customers via email, push notifications, in-app and web experiences to nurture engagement
- Manage end-to-end campaign planning process: brand, seasonal, promotional, and strategic campaign calendars, briefs, reviews, and ensure successful execution in partnership with production teams
Head Cheer Coach
Arkansas Tech University
07.2021 - 05.2023
- Participated in regular training courses to keep up-to-date with new teaching methods and developments.
- Coordinated to improve performance of 50 cheerleaders.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
- Directed special events, outreach programs and pep rallies.
- Organized fundraising for cheer activities and apparel, raising $20,000.
- Used Excel & Outlook to maintain records of cheerleading performances and scores.
- Coordinated travel arrangements, tracked expenses and reported on all team activities.
Education
Master of Arts - Digital Communication and Media/Multimedia
Arkansas Tech University
Russellville, AR05.2023
Bachelor of Arts - Political Science
University of Arkansas
Fayetteville, AR05.2021
Skills
- Digital and Email Marketing
- Search Engine Optimization Expertise
- Marketing Analytics
- Online Advertising
- Creative Problem Solving
- Content Curation
- Public and Media Relations
- Social Media Campaign
- Business Management and Development
- Customer Retention Strategies
Timeline
Marketing Director
Total Medical Supply
06.2023 - Current
Director of Community Outreach
Washington Community Development Center
06.2023 - Current
Marketing Business Development Manager
Gregg Orr Auto Collection
04.2023 - Current
Head Cheer Coach
Arkansas Tech University
07.2021 - 05.2023
Master of Arts - Digital Communication and Media/Multimedia
Arkansas Tech University
Bachelor of Arts - Political Science
University of Arkansas
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