JASMINE CLARK
Hilliard,OH
Summary
Public relations professional equipped with comprehensive experience in strategic communication and media relations. Known for fostering collaborative team environments and delivering impactful campaigns. Adaptable and reliable, excelling in dynamic situations while leveraging skills in media outreach and crisis communication.
Overview
6
6
years of professional experience
Work History
Senior Social Media and Public Relations Specialist
RMD Advertising
06.2022 - Current
- Lead integrated public relations, digital advertising, and social media strategies for 10+ national food and beverage clients, enhancing brand visibility and driving measurable engagement across earned and paid channels.
- Develop and implement data-driven PR campaigns that consistently secure placements in top-tier broadcast, print, and digital outlets while reinforcing overall marketing objectives.
- Plan and execute social media ad campaigns across Meta, TikTok, and Google platforms, optimizing targeting and creative strategy to increase impressions, engagement, and conversions.
- Craft compelling brand narratives through press materials, content calendars, and digital storytelling, ensuring cohesive messaging across PR, paid, and organic channels.
- Manage media and influencer relationships, securing ongoing partnerships that expand reach and amplify client campaigns to relevant audiences.
- Collaborate closely with creative and analytics teams to align messaging, ensure campaign cohesion, and analyze performance data to inform future strategy.
- Mentor junior PR and social team members, providing guidance on pitching, content development, and community management best practices.
- Oversee community engagement across multiple client accounts, ensuring timely responses and authentic brand voice in all interactions.
- Manage crisis communications and reputation strategy, crafting responsive messaging to minimize risk and maintain public trust.
- Deliver post-campaign reporting and insights, presenting KPIs on earned media coverage, ad performance, and audience growth to clients and internal leadership.
- Drive measurable results through cross-channel integration—linking PR storytelling with paid digital amplification for maximum impact.
Shift Lead
Crumbl Cookie
12.2021 - 05.2022
- Supervised daily operations to ensure efficient cookie production and quality standards.
- Trained and mentored team members on best practices and customer service techniques.
Assistent Manager
Penn Station
11.2019 - 12.2021
- Led daily operations to ensure efficient service delivery and customer satisfaction.
- Trained and mentored staff on best practices and operational standards.
Education
Major - Strategic and Mass Communications
Tiffin University
Tiffin, OH05-2022
Minor - Criminal Justice
Tiffin University
Tiffin, OH05-2022
Skills
- Media & Influencer Relations
- Crisis Management
- Press Release Writing & Distribution
- Event Planning
- Social Media Strategy (Meta, TikTok, LinkedIn, X)
- Digital Advertising (Meta Ads Manager, Google Ads)
- Campaign Management
- Analytics & Performance Reporting (Google Analytics, Sprout Social, Cision)
- Team Leadership & Mentorship
- Client Relationship Management
- Adaptability & Time Management
- Creative direction
Timeline
Senior Social Media and Public Relations Specialist
RMD Advertising
06.2022 - Current
Shift Lead
Crumbl Cookie
12.2021 - 05.2022
Assistent Manager
Penn Station
11.2019 - 12.2021
Major - Strategic and Mass Communications
Tiffin University
Minor - Criminal Justice
Tiffin University