Jasmine Davis

In my role as Regional Field Marketing Manager for the Public Sector (SLED) at Fortinet, I spearhead the development and implementation of strategic field and channel marketing programs, closely aligned with the goals of our dedicated field sales representatives.

Below are key highlights of my contributions and achievements in this position:

• Within 4 months of being at the company, I achieved three marketing campaigns with over $1M in MGO as well as 16 addtional campaigns in Southeast with over $1M in MGO
• Acheived highest marketing ROI within US SLED Marketing org in 2022-2023 with $17m closed/won opportunties for the Southeast Region with a $500,000 marketing investment in programs/campaigns.
• Recently named winner of our US Marketing Q12024 'Team Player' Award.
• Partner with the Americas SLED sales and leadership teams to align on business needs and drive quarterly/yearly plans and identify the most effective tactics to accelerate pipeline, growth and revenue goals.
• Collaborate with other field marketing managers for consistent marketing tactics across the region and NA SLED/Public Sector.
• Manage the quarterly marketing budget, estimate costs accurately, and oversee execution.
• Organize, support and execute field lead generation activities, including Fortinet lead programs and 3rd party tradeshows and overseeing all aspects from planning to lead follow-up.
• Maintain relationships with industry associations to bolster our market presence.

At Extreme Networks, I served as Internal Communications Manager where I built employee engagement by doubling attendance of our corporate town-hall meetings. I accomplished this by working closely with our Executive team and business partners on building agendas that address topics that matter to our employees from quantitative data and qualitative feedback surveys.

• Create internal communication strategies to amplify our Executive Team's internal presence as well as increasing their thought leadership visibility
• Plan, edit and write content for a variety of internal communications mediums, such as an internal employee app, manage the production of twice a quarter all hands meetings and sending weekly "roundup" email content
• Work closely with internal stakeholders on the creation of internal feedback initiatives, present those findings and advise recommendations of how to incorporate the feedback in internal programming
• Manage internal app and intranet by providing content and quarterly reporting of metrics in regards to activity such as content contributions, impressions, app adoption rates and engagement
• Participated as a vendor speaker at Attune 21 Virtual Conference sharing how Extreme leverages the FirstUp software to communicate to our global employee based. I have also appeared on their blogs and podcasts.

ONE Musicfest is the Southeast's largest 2 day, urban progressive music festival.

• Served as an OMF 2019 Intern for their 10 Year Anniversary Festival
• Worked directly with the festival founder and his team
• Contributed as Live Festival Social Media Contributor for their OMF Twitter page during the pre-event and day of festival activities
• During the festival I was tasked to write and gather content for the OMF Twitter page (photos/videos) for the purpose of engaging with our internal festival concert goers and external social media audience as well as various festival sponsors, vendors, artists and various festival stations around the park as well as gathered quick interviews of fans
• OMF Blog Contributor - 'Legendary KP the Great Takes the OMF 2019 Stage'
• OMF Artist Site - Gathered the content for the web team to include Artist Photos, Bios and Socials for OMF's Complete Artist Lineup Page and Dedicated Artist Pages
• Proposal Contributor for OMF’s Inaugural ‘OMF HONORS’ which honored Jermaine Dupree and Dallas Austin

Plan and execute marketing campaigns, generate leads and build pipeline mutually for Aerohive and our partners in the East Region of the Channel and Regional Sales Teams. Coordinate territory planning and execution with sales and marketing stakeholders to build marketing event and program calendars to increase awareness, steer engagement, generate lead, and support conversion rates.

Notable Accomplishments:

• Promoted to execute field and channel marketing efforts for the Channel and Strategic Regional Sales Accounts.
• Acted in the management and implementation of marketing campaigns to ensure sales and channel enablement which included identifying key accounts to help grow and gain net new business, developing strategy, reviewing regional marketing budget/funding allocation, building out quarterly field activities including targeted programs, territory specific webinars and partner trainings.
  
• Improved lead tracking in SalesForce by working closely with our regional sales team to identify their current opportunities and ensuring they are tagged to correct event campaigns. This has provided accurate reporting, targeted messaging for prospects based on placement in sales cycle and the opportunity to request a larger regional marketing budget due to marketing generated pipeline.

Develop, manage and execute Lectra North America (USA, Canada, Mexico and Central America) annual event project plan across Fashion & Apparel, Automotive and Manufacturing markets. Front line representative for Lectra at public events with customers, industry partners and vendors.

Notable Accomplishments:

• Coordinated, on average, 40 events a year that include trade shows, targeted client events, webinars, media/trade publication conferences, sales/executive team meetings and internal events.
  
• Drove 37% cost reduction in support of a major US trade show when met with challenge to drive cost of event down from pre-contracted booth space.
  
• Leveraged strengths in cost-effective marketing management and vendor negotiations to end my first year with Lectra with an average of 15% under budget for events, without compromising business growth goals.
  
• Launched and implemented internal webinar and pre-show reports to equip sales team with key event logistics and strategies such as sales goals/objectives, lead generation, email campaigns, attendee profiles and identifying target companies.
• Served as copywriter for client facing and internal communication emails, trade show deliverables, show programs and press releases.
  

Promoted to Global Events-PR Manager in recognition of successful track record of increasing our speaking participation and visibility at key industry events. Tasked to position the company as Thought Leaders/Experts in the Mobile Device Security industry through speaking engagements and increasing brand awareness.

Notable Accomplishments, Global Event-PR Manager:

• Increased presence at global speaking engagements from 2013 to 2014 by 300%, grew merit-based opportunities by 80%, by establishing events calendar early and creating relationships with content managers at events.
• Managed and aligned relevant messaging for over 50 speaking opportunities globally.

Notable Accomplishments, Event Market Researcher & Coordinator:

• Responsible for market research, results management and quarterly reporting to executive committee.
• Implemented tracking system to manage globally booth materials, promotional items and sales collateral; ensured all promotional items maintained branding guidelines globally.
• Established a global preferred vendors list, improved invoice tracking and promotional inventory database across 5 markets.

Act as front line assistant to senior show staff including show director, associate directors, producers and production staff with daily show operations.

Notable Accomplishments:

• Improved video logging documentation system by implementing and launching a digital documentation process.
• Ensured accurate minutes were taken in daily production meetings and distributed notes to high-level production staff members.