Jasmine Dean
Huntington Beach,CA
Summary
Results-driven professional with extensive experience in eCommerce merchandising, content strategy, and cross-functional collaboration. Skilled at creating engaging consumer journeys, driving sales, and optimizing customer experiences through data-driven strategies and storytelling. Now seeking to transition into a fulfilling career that aligns with my passion for meaningful connections, creativity, and purpose, while contributing to a team’s success and a company’s mission.
Overview
9
9
years of professional experience
Work History
Ecommerce Merchandiser
TravisMathew
01.2022 - Current
- Serve as the primary liaison between eCommerce, Product, Merchandising, and Marketing teams, driving alignment on content and product strategies.
- Plan and execute short- and long-term strategies for TravisMathew.com, ensuring a cohesive consumer journey and best-in-class customer experience.
- Lead product merchandising efforts to maintain strategic hierarchy based on business mix, inventory levels, and brand priorities, driving optimized site engagement.
- Utilize eCommerce analytics to provide actionable insights to Planning and Merchandising teams, influencing assortment strategies and inventory depth.
- Develop and maintain a comprehensive content calendar for visibility and alignment across departments.
- Collaborate with marketing and creative teams to execute effective campaigns, including new product launches, promotional events, and storytelling initiatives.
- Track key metrics to assess campaign performance, recommending optimizations to improve engagement and conversion rates.
- Stay updated on industry trends, conducting competitor analyses to drive innovative merchandising opportunities.
Senior Ecommerce Merchandiser
The North Face
01.2020 - 01.2022
- Strategically managed product merchandising across the site, optimizing category performance, navigation, and placement to align with brand priorities and inventory availability.
- Served as a key stakeholder in weekly business reviews, providing insights into site trends, performance, and actionable recommendations.
- Collaborated with planning, marketing, and creative teams to align merchandising strategies with broader business goals and brand storytelling initiatives.
- Drove the creation and execution of landing pages and curated collections that enhance the shopping experience and align with campaign objectives.
- Partnered with the UX and analytics teams to propose and implement site improvements, including A/B testing initiatives.
- Monitored competitor activity and eCommerce trends, recommending enhancements to maintain a competitive edge.
Ecommerce Merchandiser
The North Face
03.2017 - 03.2020
- Assisted in uploading, categorizing, and managing product data across the eCommerce platform, ensuring accuracy and completeness of descriptions, images, and pricing.
- Monitored site performance, ensuring products are properly displayed and linked for a seamless customer experience.
- Collaborated with cross-functional teams, including marketing, supply, and creative, to support product launches, promotions, and seasonal campaigns.
- Analyzed sales and site performance data to identify trends and provide insights for optimizing product placement and navigation.
- Conducted regular QA checks to ensure products are accurately displayed and promotions are functioning correctly on the site.
- Supported the creation of product collections and landing pages to drive engagement and conversions.
- Stayed updated on industry trends and competitor activity to identify new merchandising opportunities.
Assistant Buyer
The North Face
01.2016 - 01.2017
- Generated comprehensive product selling reports, historical recaps, and ad-hoc reports, providing insightful analysis to effectively communicate business performance.
- Utilized product data to identify valuable brand opportunities, presenting findings to management and key cross-functional partners.
- Demonstrated exceptional skills in uploading and merchandising products across multiple pages on thenorthface.com, effectively crafting engaging seasonal stories that aligned with brand initiatives.
- Collaborated closely with the planning team, ensuring timely product delivery for product or brand launches.
- Monitored product performance and provided strategic recommendations ranging from inventory replenishment to exit strategies for underperforming or out of-season products.
Education
Merchandising & Marketing
Fashion Institute of Design And Merchandising
San Francisco03.2015
Skills
- Strategic Merchandising & Storytelling
- Cross-Functional Collaboration
- Project Management
- Data-Driven Decision Making
- Consumer Insights & UX Optimization
- Campaign Planning and Execution
- Inventory and Product Lifecycle Management
Websites
Timeline
Ecommerce Merchandiser
TravisMathew
01.2022 - Current
Senior Ecommerce Merchandiser
The North Face
01.2020 - 01.2022
Ecommerce Merchandiser
The North Face
03.2017 - 03.2020
Assistant Buyer
The North Face
01.2016 - 01.2017
Merchandising & Marketing
Fashion Institute of Design And Merchandising
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