JASMINE FAIRLEY
Atlanta,GA
Summary
Creative and data-driven candidate with extensive knowledge of marketing strategies and media research. Passionate about driving brand awareness and product performance. Skilled at tracking marketing trends and interpreting results to develop innovative new procedures.
Overview
5
5
years of professional experience
Work History
Marketing Coordinator
FaceIt 101
06.2020 - Current
- Developed and implemented social media strategies that increased company's online presence and engagement by 50%
- Successfully grew Instagram and TikTok accounts from scratch to over 5,000+ followers within one year
- Conducted market research and analyzed consumer behavior data to develop targeted campaigns, resulting in 20% increase in sales
- Coordinated with web developers and graphic designers to align brand messaging and visual designs across digital outlets, resulting in 30% improvement in website traffic
- Created and managed marketing budgets to monitor expenditures, control costs and increase ROI
Executive Assistant
JAS Worldwide Management, Inc
08.2020 - 04.2023
- Efficiently arranged and managed executive-level meetings, conferences, and events, overseeing logistics, preparing agendas, and distributing materials
- Collaboratively assisted in planning and execution of marketing project to revamp company's website, leading to 30% increase in website traffic and 25% rise in user engagement
- Served as liaison between important stakeholders, promoting efficient communication and ensuring alignment of goals and deliverables
- Streamlined operations and prioritized tasks, allowing senior staff to increase productivity by 15% and reducing operational costs by 10%
- Employed meticulous project management approach, effectively coordinating and executing multiple marketing initiatives concurrently
CEO, Founder
SAJ By Jas
11.2020 - 04.2022
- Founded and launched successful fast fashion clothing boutique, achieving consistent growth and profitability over 2 years of operation
- Developed and executed strategic business plan that focused on identifying and capturing emerging fashion trends, establishing supplier relationships, managing inventory levels, and optimizing pricing strategies
- Implemented and optimized e-commerce and social media marketing strategies, resulting in 50% increase in online sales within one year of launch
- Established strong online and social media presence, leveraging various digital marketing channels (Instagram, YouTube, and TikTok) to drive traffic and increase brand awareness
Account Manager
Flexport
07.2018 - 01.2020
- Built and maintained strong client relationships, understood their needs, and provided tailored solutions, resulting in 20% increase in customer retention
- Developed and delivered presentations and proposals to key stakeholders to plan marketing strategies and identify new business opportunities
- Monitored and analyzed sales data and market trends to identify new business opportunities, resulting in 25% increase in new business development
- Coordinated with management teams to plan, develop, align and execute strategies that would meet client's vision, mission and purpose
Education
Bachelor of Arts - Mass Communications
Clark Atlanta University
Atlanta, GA05.2018
Skills
- SEO Optimization
- Time Management
- Organizational skills
- Cross-Functional Collaboration
- Attention to Detail
- Google Ads
- Communication skills
- Final Cut Pro Creative Cloud
- Social Media Marketing
- Budget Management
- Web Site Content
- Email Marketing
Timeline
CEO, Founder
SAJ By Jas
11.2020 - 04.2022
Executive Assistant
JAS Worldwide Management, Inc
08.2020 - 04.2023
Marketing Coordinator
FaceIt 101
06.2020 - Current
Account Manager
Flexport
07.2018 - 01.2020
Bachelor of Arts - Mass Communications
Clark Atlanta University
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