JASMINE FRANCE
LOS GATOS,CA
Summary
Driven Content Professional proficient in writing, editing, and communication. Offering 20+ years of experience creating and curating content, as well as managing writers and creative producers. Strong research and project management skills. Expertise in managing editorial process, implementing SEO, and utilizing data to drive results.
Overview
20
20
years of professional experience
Work History
Content Director
Monj Health
08.2017 - Current
- Collaborated with chefs + nutritionists to create, curate, and edit 50+ recipes targeted at blood sugar management.
- Created a comprehensive food program that resulted in 23 pounds average weight loss.
- Launched a live Cook Along series with a Food Network Chopped Champion, which outperforms industry-standard webinar attendance rates by 15%.
Editor-in-Chief
BasilHealth
03.2013 - 03.2017
- Directed end-to-end production of the front page, using an editorial calendar to ensure relevant + timely content.
- Managed a team of creators to produce fresh content across 10+ content categories.
- Secured multiple partners + influencers on a limited budget.
Worldwide Creative Content Manager
Sonos
03.2011 - 07.2013
- Built the content marketing program from the ground up and scaled strategy globally, including managing the translation process for two additional languages.
- Produced the Living Things Release Day Challenge with Linkin Park, creating a video that received more than 90K YouTube views.
- Oversaw the promotion of the Sonos campaign on deadmau5's social media channels at no additional cost to the company.
- Facilitated organic growth of 97% on social media channels.
Editor
CBS Networks, CNET
08.2003 - 02.2011
- Collaborated with cross-functional teams to create three new micro sites on CNET properties
- Drove a 365% increase in traffic in the Headphones category
- Facilitated a 233% increase in podcast downloads in one year.
- Prepared, rewrote, and edited pieces to improve readability and impact.
Education
Board Certified in Holistic Nutrition -
CLIMB Center
PCC09.2022
B.A. - Communication
University of California
Santa Barbara, CA06.2002
Skills
- Writing & Editing
- Content Marketing
- Project Management
- Recipe Testing Development
- Food Photography
- Team Management
- Strategic Partnerships
- Video Content Production
- Live Events
- Google Analytics
- SEO Best Practices
- CMS Tools
- Style Guide Management
- Content Editing
- Viral Marketing
- Contractor Management
- Strategic Vision
- Content Writer Supervision
- Performance Improvement
- Team Guidance
- Blogging
- Leadership
- Action Plans
- Social Media Content Creation
- Text Writing
- Editorial Policy Making
- Editorial Calendar
- Understanding of Content
- Brand Messaging
- Competitor Review
- Google Drive
- Writer Interviewing and Hiring
- Strategic Content Planning
- Online Copywriting
- Team Coordination
- Content Sourcing
- Web Applications
- Site Maintenance
- Research
- Project Leadership
- Website Updates
- Consumer Content Development
- Audience and Reader Appeal
- Training Junior Team Members
- Strategic Marketing
- Publishing
- Communications
- WordPress
- Analytics and Metrics
- Editing Team Supervision
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Quote
It’s easier to ask forgiveness than it is to get permission.
Grace Hopper
Timeline
Content Director
Monj Health
08.2017 - Current
Editor-in-Chief
BasilHealth
03.2013 - 03.2017
Worldwide Creative Content Manager
Sonos
03.2011 - 07.2013
Editor
CBS Networks, CNET
08.2003 - 02.2011
Board Certified in Holistic Nutrition -
CLIMB Center
B.A. - Communication
University of California