Jasmine Golubic

• Promoted based on strong performance, measurable business impact, and expanded leadership scope.
• Lead end-to-end marketing and communications across SiriusXM's automotive portfolio, driving subscriber acquisition, engagement, conversion, retention, and brand equity—positioning SiriusXM as a value-adding, revenue-generating partner to OEMs.
• Direct comprehensive subscriber and acquisition marketing strategies across the full lifecycle (trial → activation → conversion → renewal → upsell), deployed through OEM-owned communication channels including CRM, loyalty programs, web, mobile apps, in-car messaging, digital, experiential, and dealer communications.
• Serve as senior liaison to internal business units and cross-functional stakeholders to align KPIs, subscriber revenue targets, and creative execution.
• Orchestrated multi-market GTM launches for the SiriusXM with 360L in-car experience, driving record trial engagement and listening volumes.
• Architected a first-of-its-kind loyalty marketing integration with Ford, generating $2.6M in annual incremental revenue and ~30K new subscriptions.
• Launched multi-year subscription programs with Ford, Audi, VW, Porsche, Toyota, and Lexus — projected to drive 100K+ subscriptions in 2026, securing upfront revenue while expanding retention and long-term LTV.
• Delivered 40% growth in app downloads and 17% lift in subscription conversions, producing 1.1M+ site visits despite market headwinds.
• Led the creation and delivery of unique content partnerships across music, golf, soccer, business, and thought leadership, driving significantly higher OEM marketing resonance in passion verticals and advancing SiriusXM's perception as a premier broadcast and content platform.

• Provided strategic advisory for agency and brand clients in entertainment, fashion, and tech sectors.
• Guided agency growth and client acquisition across publishing, automotive, and tech industries.
• Delivered consulting for premium-lifestyle brand ($5M budget) with KPI analysis and media strategy.
• Projects included:
• SVP, Business Development, Anchor Worldwide | www.anchorww.com
• - Expanded agency awareness and clientele within diverse industries, including publishing, automotive, digital, fashion, and technology sectors.
• - Offered continuous strategic guidance on the agency's growth strategy and positioning, which encompassed the acquisition of new global agencies.
• - Provided expertise in handling RFPs, focusing on media strategy, brand building, native content development, and related areas.
• - Led efforts to enhance overall agency operations, optimizing workflow processes to boost overall efficiency.
• Projects included:
• - Executive Consultant, SWG/VICE | www.starworksgroup.com | 2017
• - Delivered consulting services for a high-value, global client with a $5 million budget in the premium/lifestyle sector. Services included KPI analysis, media buy strategy, competitive analysis, and the implementation of operational efficiencies to enhance creative and operational collaboration.Red Carpet Premiere Production
• TRAFFICKED (the movie) | United Nations HQ in NY | 2017

• Led brand development and go-to-market strategy for LIFEWTR, defining premium positioning and digital integration.

• Partnered with creative agencies and retail teams to execute high-impact consumer activation campaigns.

• Led global cross-functional teams to drive project deliverables and align with global and market business objectives.

• Led conceptualization, strategy and execution of strategic brand partnerships, lifestyle/cultural campaigns and events, sponsorships, auto shows, VIP relations, and branded entertainment.
• Orchestrated ideation, development and implementation of digital conquest and awareness campaigns with key financial partners (JPMorgan Chase, Royal Bank of Canada), which delivered the highest ROI from any digital campaign ever executed.
• Managed content creation for and organization of national dealer meetings. Led integration and synergy across experiential marketing, retail marketing, PR initiatives, marketing communication, CRM, and digital marketing.
• Market responsibility: U.S., Canada & Latin America

• Oversaw and managed brand lifestyle campaigns and sponsorships for increased consumer engagement, brand recognition, and preference.
• Led projects, including Mercedes-Benz Fashion Week, Pebble Beach and Amelia Island Concours d'Elegance, James Beard Foundation, and partnerships with 15 national hotels.
• Directed initiatives for the national auto show program, Aspen Ideas Festival, Art Basel, AVP Pro Beach Tour, Palm Springs Film Festival, and brand integrations in various media.
• Executed product placement, branded entertainment, and brand ambassador programs to strengthen brand positioning.
• Managed projects from concept to delivery, maintaining strict control over annual budgets and logistical details.
• Initiated and oversaw the integration of brand partnerships and marketing campaigns supporting national programs.
• Engaged senior officers across multiple business divisions to align brand and entertainment strategy with broader organizational objectives.
• Managed an annual activation budget exceeding $40 million.

• Conceptualized and executed AMG Driving Academy and performance event programs, exceeding revenue goals by 15%.
• Developed national lifestyle partnerships for AMG, securing major sponsorship support and delivering record ROI.
• Mercedes-Benz USA – Montvale, NJ

• Led strategy, logistics, and creative development for 24 annual auto shows, elevating consumer perception and dealer integration.
• Partnered with agencies to produce immersive vehicle showcases aligned with corporate branding initiatives.
• Mercedes-Benz USA – Montvale, NJ

• Directed accessories marketing strategy achieving $50M in annual revenue and 3% YoY growth.
• Introduced dealer marketing toolbox, driving 10% average annual sales growth across 330 dealers.
• Developed digital tools to simplify product access and sales enablement across dealer networks.

• Launched pilot accessories marketing program for Mercedes-Benz dealership, establishing national best practices.
• Created dealer training curriculum to standardize product messaging and drive retail sales performance.